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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Bills Exec VP Bruce Popko Joining Pegula Sports & Entertainment

Published in SportsBusiness Daily on 12 / 08 / 14

Bills Exec VP/Business Development Bruce Popko will join Pegula Sports & Entertainment in a similar role overseeing sales and sponsorship across the group's properties: the Bills, Sabres, AHL Rochester Americans, NLL Buffalo Bandits, the HarborCenter entertainment complex and Nashville-based m...

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04/12/99
SportsBusiness Journal: Wait a second, trend spotters

Slap the words "Opening Day" on a baseball ticket and consumers will buy it. A better indicator of baseball's attractiveness coming off its ballyhooed rebound season may be the manner in which consumers responded to their local clubs on the second and third nights of the season. The earliest ...

Tags: Arizona Cardinals, Chicago Cubs, Chicago White Sox, Cincinnati Reds, Detroit Tigers, Houston Astros, Kansas City Royals, Minnesota Twins, New York Giants, New York Rangers, Oakland Athletics, San Diego Padres, San Francisco Giants, Seattle Mariners, Southwest Sports Group, St. Louis Cardinals, Texas Rangers, Toronto Blue Jays

04/12/99
SportsBusiness Journal: Major league slogan fever: Catch it

When the Oakland A's were choosing the hook for a marketing campaign featuring their promising young nucleus, they wanted something that would forward a specific image — something that went beyond the broad-brushed, come-on-out approach that many clubs take. The advertising agency that the ...

Tags: Baltimore Orioles, ESPN, New York Yankees, Oakland Athletics, YankeeNets

04/12/99
SportsBusiness Journal: Astros' campaign bids adieu to dome

When the Houston Astros were planning ways to market their team before their coming move to plush new digs, they knew that a farewell to the Astrodome should be part of their efforts. "We wanted to do something special for our season-ticket holders," said Pam Gardner, the Astros' vice president ...

Tags: Enron Corp., Houston Astros

04/12/99
SportsBusiness Journal: School colors have teams thinking green

As Sterling Marlin's orange-and-white University of Tennessee-themed car rolled around the race tracks of his home state the last two weekends, the cash registers within his merchandise trailers sounded a steady salute. They also set some motorsports marketers wondering whether the program, whic ...

Tags: Action Performance Cos., Adidas, Anheuser-Busch Cos., Dale Earnhardt Inc., Envision, Mattel, NASCAR, Wendy's International Inc.

04/05/99
SportsBusiness Journal: Teams line up for another Beanie boost to their bottom lines

Here we go again. This year's roster of Ty Beanie Babies set for distribution at Major League Baseball parks, in order of appearance: Goochy, Slippery, Sammy, Peace, Batty, Valentina, Fortune, Early, Mac, Hippie, Scorch, Goatee, Kuku, Tiny, Erin, Luke and ...drumroll please ...the Millennium Bea ...

Tags: Arizona Cardinals, Chicago Cubs, Detroit Tigers, Milwaukee Brewers, St. Louis Cardinals, Ty Inc.

04/05/99
SportsBusiness Journal: New Veeck stunt a small nod to his dad

Mike Veeck, the Tampa Bay Devil Rays marketing guru, takes pride in following in his father's carnivalesque footsteps. He'll take another step in that direction this week when the Devil Rays announce that they've hired "Dave the Midget," a bit player on a popular morning radio show, to emcee act ...

Tags: Chicago White Sox, Cleveland Browns

04/05/99
SportsBusiness Journal: The national pastime looks for a bold new shine in '99

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Tags: Atlanta Braves, Chicago Cubs, Chicago White Sox, Cleveland Indians, Colorado Rockies, ESPN, Miami Marlins, Fox, Los Angeles Dodgers, Minnesota Twins, MLB, NBC, New York Yankees, News Corp, Seattle Mariners, Time Warner, YankeeNets

03/29/99
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Tags: Falk Associates Management Enterprises, Kansas City Royals

03/29/99
SportsBusiness Journal: national league: west

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Tags: Arizona Diamondbacks, Colorado Rockies, Fox, Los Angeles Dodgers, New York Giants, News Corp, San Diego Padres, San Francisco Giants

03/29/99
SportsBusiness Journal: east

east In this corner, wearing their 1998 World Series rings, their $55 million in local media revenue nearly four times higher than the major league median, please welcome the New York Yankees. And in this corner, dressed in green — the color of money, and envy — with revenue beh ...

Tags: Baltimore Orioles, Boston Red Sox, New York Yankees, Toronto Blue Jays, YankeeNets

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