About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Sponsors tap into families and volunteers

Published in SportsBusiness Journal on 08 / 04 / 14

A glance at the roster of Little League sponsors gives you a clear idea of what companies are buying when they sign on with the world’s best-known youth sports property. There are the usual suspects on the endemic side, manufacturers of balls and bats and uniforms. But cobble together the broa...

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Tags: In-Depth

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