About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Deep ties for UFC execs, celebrated HS program

Published in SportsBusiness Journal on 11 / 10 / 14

This is not a movie scene. But it feels like one. A very strange one. A high school football game in a sold-out stadium on the edge of the Las Vegas suburbs, telecast in prime time on ESPN, delayed an hour by cloud-to-ground lightning and Old Testament rain. Dana White, the ever-amped, cranke...

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Tags: People and Pop Culture

More Stories by this Author

04/12/99
SportsBusiness Journal: Astros' campaign bids adieu to dome

When the Houston Astros were planning ways to market their team before their coming move to plush new digs, they knew that a farewell to the Astrodome should be part of their efforts. "We wanted to do something special for our season-ticket holders," said Pam Gardner, the Astros' vice president ...

Tags: Enron Corp., Houston Astros

04/12/99
SportsBusiness Journal: School colors have teams thinking green

As Sterling Marlin's orange-and-white University of Tennessee-themed car rolled around the race tracks of his home state the last two weekends, the cash registers within his merchandise trailers sounded a steady salute. They also set some motorsports marketers wondering whether the program, whic ...

Tags: Action Performance Cos., Adidas, Anheuser-Busch Cos., Dale Earnhardt Inc., Envision, Mattel, NASCAR, Wendy's International Inc.

04/05/99
SportsBusiness Journal: Teams line up for another Beanie boost to their bottom lines

Here we go again. This year's roster of Ty Beanie Babies set for distribution at Major League Baseball parks, in order of appearance: Goochy, Slippery, Sammy, Peace, Batty, Valentina, Fortune, Early, Mac, Hippie, Scorch, Goatee, Kuku, Tiny, Erin, Luke and ...drumroll please ...the Millennium Bea ...

Tags: Arizona Cardinals, Chicago Cubs, Detroit Tigers, Milwaukee Brewers, St. Louis Cardinals, Ty Inc.

04/05/99
SportsBusiness Journal: New Veeck stunt a small nod to his dad

Mike Veeck, the Tampa Bay Devil Rays marketing guru, takes pride in following in his father's carnivalesque footsteps. He'll take another step in that direction this week when the Devil Rays announce that they've hired "Dave the Midget," a bit player on a popular morning radio show, to emcee act ...

Tags: Chicago White Sox, Cleveland Browns

04/05/99
SportsBusiness Journal: The national pastime looks for a bold new shine in '99

The Cleveland Indians needed an attendance boost the way Paul Bunyan needed platform work boots. Yet even in Cleveland, where a ticket to Jacobs Field hasn't gone unsold in three years, the memories left by Mark McGwire, Sammy Sosa and the rest of baseball's heroes of 1998 linger as surely a ...

Tags: Atlanta Braves, Chicago Cubs, Chicago White Sox, Cleveland Indians, Colorado Rockies, ESPN, Miami Marlins, Fox, Los Angeles Dodgers, Minnesota Twins, MLB, NBC, New York Yankees, News Corp, Seattle Mariners, Time Warner, YankeeNets

03/29/99
SportsBusiness Journal: MLB Math: Cash = Pennants

HAINES CITY, Fla. — You need not look far to remember the way things were at this spring baseball outpost when Ewing Kauffman was alive, before revenue streams as mighty as the Mississippi River cut a canyon between the game's haves and have-nots. In the Kansas City Royals' spring training ...

Tags: Falk Associates Management Enterprises, Kansas City Royals

03/29/99
SportsBusiness Journal: national league: west

Economic evolution has turned what has long been one of baseball's upscale neighborhoods into a bona fide gated community. With gun turrets. And a moat. It all began with the Colorado Rockies, who pushed property values up when they brought their regional media market and revenue-friendly ballpa ...

Tags: Arizona Diamondbacks, Colorado Rockies, Fox, Los Angeles Dodgers, New York Giants, News Corp, San Diego Padres, San Francisco Giants

03/29/99
SportsBusiness Journal: east

east In this corner, wearing their 1998 World Series rings, their $55 million in local media revenue nearly four times higher than the major league median, please welcome the New York Yankees. And in this corner, dressed in green — the color of money, and envy — with revenue beh ...

Tags: Baltimore Orioles, Boston Red Sox, New York Yankees, Toronto Blue Jays, YankeeNets

03/29/99
SportsBusiness Journal: Florida struggles to keep the boys of spring

While spring training blooms in gleaming new complexes clustered in the Arizona desert, its Florida predecessor is trying to hold onto its baseball heritage despite economic factors that have many Grapefruit League communities questioning the return on their investment. Several long-time spring ...

Tags: Cincinnati Reds, Miami Marlins, Fox, Los Angeles Dodgers, NBA, New York Mets, News Corp, NFL, NHL

03/29/99
SportsBusiness Journal: McGwire still helping sell tickets, no matter whose park homers f ...

Many of the balls Mark McGwire hit out of major league parks last year soared so high and far that they appeared to have wings. It looks as if they had legs, as well. With Opening Day approaching, the momentum built last year by McGwire's home run quest was carrying through to box offices acros ...

Tags: Arizona Cardinals, Houston Astros, Milwaukee Brewers, Pittsburgh Pirates, St. Louis Cardinals

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