About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Rams tap Corona as first sponsor in L.A.

Published in SportsBusiness Journal on 08 / 08 / 16

Editor's note : This story is revised from the print edition. The Los Angeles Rams have landed Corona as their import beer sponsor, the first of eight to 10 new partnerships that the relocated team expects to announce before its first regular-season game next month. The three-year deal is t...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

04/03/00
SportsBusiness Journal: Hornets want a free arena

Charlotte Hornets owner Ray Wooldridge is banking on that city's thirst for growth to lead it to buck a trend and foot the entire bill for a new $220 million downtown arena for the team. Each of the nine NBA arenas constructed in the last five years was built with a private contribution of ...

Tags: Dallas Mavericks, Detroit Pistons, Fox, Houston Rockets, Los Angeles Kings, Milwaukee Bucks, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Sacramento Kings, San Antonio Spurs

04/03/00
SportsBusiness Journal: Two-team parks have perks

The president of the St. Louis Cardinals stands in the sunshine on the terrace that stretches from his spring training office, pointing as a ball clears the right-field wall and caroms off the concrete facade below his feet. If you had gone to Mark Lamping five years ago and told him that he ...

Tags: Arizona Cardinals, Atlanta Braves, Baltimore Orioles, Kansas City Royals, New York Mets, St. Louis Cardinals

03/27/00
SportsBusiness Journal: Pinheads not sticking to baseball

When Michael Shillan and his cousin, Alan Zoltie, got into the business of making collectible baseball pins last year, they envisioned the product as a vehicle to capture some of the dollars that evaporated from the trading card market in the '90s. What they found was a world that stretche ...

Tags: MLB, NASCAR, NBA, NFL

03/27/00
SportsBusiness Journal: Talk of new Garden grows

When Cablevision Systems Corp. CEO James Dolan laid out the company's desire for a new Madison Square Garden last week in a rare interview, he did so without a plea for public money — a reminder of how lucrative Cablevision's sports holdings have been and how fertile the Manhattan sport ...

Tags: MSG Network, New York Jets, New York Knicks, New York Rangers, Staples, Texas Rangers

03/20/00
SportsBusiness Journal: Sandlot softball or big leagues, they’re going to Disney Wor ...

It is an off-day for the Atlanta Braves, who like most teams spend their spring in a pint-size Florida stadium that dropped from the heavens onto a plot of land previously occupied only by cows and the flies that followed them. Yet throughout the morning and into the early afternoon, there i ...

Tags: Atlanta Braves, NFL

03/20/00
SportsBusiness Journal: Details, details make pregame ritual

"Gum on Lot C entrance sign." This is the notation that greets Andy Dunn this morning as he scans the walk-through report that has landed on his desk, as it does the morning after each of the Florida Marlins' spring exhibitions at Space Coast Stadium in Viera, near Melbourne, which since 1 ...

Tags: Miami Marlins, New York Mets

03/20/00
SportsBusiness Journal: Big team can’t do it at home, but spring training park turns ...

The Florida Marlins' spring home no longer can be considered state of the art. Built in 1994, it lacks the breezy, picturesque architecture of the Atlanta Braves' complex at Walt Disney World and the one the St. Louis Cardinals and Montreal Expos share in Jupiter. When others are meshing soft ...

Tags: Arizona Cardinals, Atlanta Braves, Baltimore Orioles, Miami Marlins, St. Louis Cardinals

03/20/00
SportsBusiness Journal: Teams’ spring homes unite to pursue common goals

It took a veto from Florida Gov. Jeb Bush last year to prompt the municipalities that host Major League Baseball each spring to shed decades of acrimony and distrust and begin to consider working together. Bush yanked the funding behind a bill that would have funneled $7.5 million in state mo ...

Tags: Cleveland Indians, Detroit Tigers, Houston Astros, Kansas City Royals, Los Angeles Dodgers, New York Yankees

03/20/00
SportsBusiness Journal: Grapefruit League lemons

T here's something about new spring training facilities that makes clubs swoon. Rewind the tape about a dozen years and you'd find a quartet of teams rhapsodizing about the "state-of-the-art" complexes that were built for them, typically with publ ...

Tags: Arizona Cardinals, Atlanta Braves, Baltimore Orioles, Boston Red Sox, Cincinnati Reds, Cleveland Indians, Detroit Tigers, Miami Marlins, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Rangers, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, St. Louis Cardinals, Texas Rangers, Toronto Blue Jays

03/06/00
SportsBusiness Journal: Nets received big boost from renegotiating lease

The contrast in revenue history between the New Jersey Nets and the publicly held Boston Celtics makes it clear how badly the Nets needed the new lease they negotiated with their landlord in November 1998. The franchises performed similarly at the box office the previous season. The Celtic ...

Tags: Boston Celtics, Continental Airlines, Brooklyn Nets

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug