About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Cohon builds cultural identity for CFL

Published in SportsBusiness Journal on 09 / 15 / 14

When Mark Cohon interviewed for the commissioner’s job at the Canadian Football League seven years ago, he closed with a caveat born of his early-career experiences at Major League Baseball, where the owners ousted Fay Vincent, and the NBA, where, at least publicly, they followed David Stern i...

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Tags: Leagues and Governing Bodies

More Stories by this Author

04/19/99
SportsBusiness Journal: Rays' AA club going to Disney

The Tampa Bay Devil Rays wanted to keep their fingers in Central Florida, a critical fringe market, and the swanky baseball stadium at Disney's Wide World of Sports was going unused on most summer nights. The union of the two was a natural. After months of negotiations, the Devil Rays and Disney ...

04/12/99
SportsBusiness Journal: Wait a second, trend spotters

Slap the words "Opening Day" on a baseball ticket and consumers will buy it. A better indicator of baseball's attractiveness coming off its ballyhooed rebound season may be the manner in which consumers responded to their local clubs on the second and third nights of the season. The earliest ...

Tags: Arizona Cardinals, Chicago Cubs, Chicago White Sox, Cincinnati Reds, Detroit Tigers, Houston Astros, Kansas City Royals, Minnesota Twins, New York Giants, New York Rangers, Oakland Athletics, San Diego Padres, San Francisco Giants, Seattle Mariners, Southwest Sports Group, St. Louis Cardinals, Texas Rangers, Toronto Blue Jays

04/12/99
SportsBusiness Journal: Major league slogan fever: Catch it

When the Oakland A's were choosing the hook for a marketing campaign featuring their promising young nucleus, they wanted something that would forward a specific image — something that went beyond the broad-brushed, come-on-out approach that many clubs take. The advertising agency that the ...

Tags: Baltimore Orioles, ESPN, New York Yankees, Oakland Athletics, YankeeNets

04/12/99
SportsBusiness Journal: Astros' campaign bids adieu to dome

When the Houston Astros were planning ways to market their team before their coming move to plush new digs, they knew that a farewell to the Astrodome should be part of their efforts. "We wanted to do something special for our season-ticket holders," said Pam Gardner, the Astros' vice president ...

Tags: Enron Corp., Houston Astros

04/12/99
SportsBusiness Journal: School colors have teams thinking green

As Sterling Marlin's orange-and-white University of Tennessee-themed car rolled around the race tracks of his home state the last two weekends, the cash registers within his merchandise trailers sounded a steady salute. They also set some motorsports marketers wondering whether the program, whic ...

Tags: Action Performance Cos., Adidas, Anheuser-Busch Cos., Dale Earnhardt Inc., Envision, Mattel, NASCAR, Wendy's International Inc.

04/05/99
SportsBusiness Journal: Teams line up for another Beanie boost to their bottom lines

Here we go again. This year's roster of Ty Beanie Babies set for distribution at Major League Baseball parks, in order of appearance: Goochy, Slippery, Sammy, Peace, Batty, Valentina, Fortune, Early, Mac, Hippie, Scorch, Goatee, Kuku, Tiny, Erin, Luke and ...drumroll please ...the Millennium Bea ...

Tags: Arizona Cardinals, Chicago Cubs, Detroit Tigers, Milwaukee Brewers, St. Louis Cardinals, Ty Inc.

04/05/99
SportsBusiness Journal: New Veeck stunt a small nod to his dad

Mike Veeck, the Tampa Bay Devil Rays marketing guru, takes pride in following in his father's carnivalesque footsteps. He'll take another step in that direction this week when the Devil Rays announce that they've hired "Dave the Midget," a bit player on a popular morning radio show, to emcee act ...

Tags: Chicago White Sox, Cleveland Browns

04/05/99
SportsBusiness Journal: The national pastime looks for a bold new shine in '99

The Cleveland Indians needed an attendance boost the way Paul Bunyan needed platform work boots. Yet even in Cleveland, where a ticket to Jacobs Field hasn't gone unsold in three years, the memories left by Mark McGwire, Sammy Sosa and the rest of baseball's heroes of 1998 linger as surely a ...

Tags: Atlanta Braves, Chicago Cubs, Chicago White Sox, Cleveland Indians, Colorado Rockies, ESPN, Miami Marlins, Fox, Los Angeles Dodgers, Minnesota Twins, MLB, NBC, New York Yankees, News Corp, Seattle Mariners, Time Warner, YankeeNets

03/29/99
SportsBusiness Journal: MLB Math: Cash = Pennants

HAINES CITY, Fla. — You need not look far to remember the way things were at this spring baseball outpost when Ewing Kauffman was alive, before revenue streams as mighty as the Mississippi River cut a canyon between the game's haves and have-nots. In the Kansas City Royals' spring training ...

Tags: Falk Associates Management Enterprises, Kansas City Royals

03/29/99
SportsBusiness Journal: national league: west

Economic evolution has turned what has long been one of baseball's upscale neighborhoods into a bona fide gated community. With gun turrets. And a moat. It all began with the Colorado Rockies, who pushed property values up when they brought their regional media market and revenue-friendly ballpa ...

Tags: Arizona Diamondbacks, Colorado Rockies, Fox, Los Angeles Dodgers, New York Giants, News Corp, San Diego Padres, San Francisco Giants

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