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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Cohon builds cultural identity for CFL

Published in SportsBusiness Journal on 09 / 15 / 14

When Mark Cohon interviewed for the commissioner’s job at the Canadian Football League seven years ago, he closed with a caveat born of his early-career experiences at Major League Baseball, where the owners ousted Fay Vincent, and the NBA, where, at least publicly, they followed David Stern i...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/17/99
SportsBusiness Journal: ISC-Penske marriage creates a speedway superpower

BY BILL KING and daniel kaplan Staff writerS The merger of two of the speedway industry's three titans last week created a mammoth vehicle for companies that sponsor motorsports. By adding Penske Motorsports Inc.'s four tracks to its own stable of six, International Speedway Corp. increased t ...

Tags: Action Performance Cos., International Speedway Corp., Joyce Julius and Associates, NASCAR, Nasdaq, Penske Corp., Wheat First Union Corp.

05/10/99
SportsBusiness Journal: Lowe's finds name linked to a tragedy

For all that motorsports sponsorships offer in brand exposure and hospitality opportunities, there is one undeniable downside for companies that spend their money in racing: On occasion, the event turns tragic. Lowe's Cos. Inc. committed $35 million to attach its name to Charlotte Motor Speedway ...

Tags: IEG Inc., IndyCar, Lowe's Companies Inc., NASCAR, Nickelodeon, ProServ Inc., Speedway Motorsports Inc., Walt Disney Co.

05/10/99
SportsBusiness Journal: Deaths create IRL uncertainty

The future of the Indy Racing League may lie in the hands of Speedway Motorsports Inc., the publicly traded company that owns tracks scheduled to host five of the series' 13 race dates this season. But after three spectators were killed and eight others were injured when a wheel from an IRL car ...

Tags: Championship Auto Racing Teams Inc., Formula One, Indianapolis Motor Speedway Corp., IndyCar, NASCAR, Nickelodeon, Speedway Motorsports Inc.

05/03/99
SportsBusiness Journal: CART cooks up odd culinary promotion

Championship Auto Racing Teams' latest quirky consumer promotion came together too quickly to allow for much corporate support, but the early indications from the field are that it is catching consumers' eyes. More than 15,000 people responded to the group's Dinner a la CART promotion in the fir ...

Tags: Championship Auto Racing Teams Inc., McDonald's Corp., USA Today Sports

05/03/99
SportsBusiness Journal: Baseball takes aim at a new generation

He has scored with Beanies, given away Barbies, slapped the Chicago Cubs logo across gleaming Hot Wheels roadsters and grinning Cabbage Patch Kids. John McDonough, the Chicago Cubs vice president of marketing and broadcasting, takes an aggressive approach toward the children and teens who will g ...

Tags: American Sports Data Inc., Chicago Cubs, ESPN, Fox, Hot Wheels, Los Angeles Dodgers, Mattel, MLB, New York Mets, New York Yankees, News Corp, YankeeNets

04/26/99
SportsBusiness Journal: Bidders to spend millions for memories

Howard Milstein offered $803 million and still couldn't buy the Washington Redskins. But with a minimum bid of $10,000, he too can be in on the chase for a helmet once worn by football legend Red Grange. All right, it's not the Redskins. Or even a Redskin. But it is available. The gallo ...

Tags: Mastro Fine Sports Auctions, Washington Redskins

04/26/99
SportsBusiness Journal: Analysts don't expect sale of CART stock by racing teams to drive ...

Championship Auto Racing Team owners who accepted stock in lieu of other compensation when the race sanctioning body went public a year ago are in the process of reaping their rewards. Many of CART's key shareholders, including team and track owner Roger Penske, registered to sell about 12 perce ...

Tags: Championship Auto Racing Teams Inc., Penske Corp., Wheat First Union Corp.

04/26/99
SportsBusiness Journal: You have to put the cycle somewhere

The list of team sponsors at the typical pro motocross event wouldn't surprise you: Honda. Suzuki. Kawasaki. But there, tucked among the motorcycle manufacturers, is a name that sticks out like a third wheel: Mazda. Mazda doesn't manufacture motorcycles. But the Japanese company is among the ...

Tags: Suzuki, Eddie Bauer, Ford Motor Co., Mazda

04/26/99
SportsBusiness Journal: New ownership: Schott laid roadblocks

Marge Schott did not go quietly. It took a lawsuit filed by the limited partners of the Cincinnati Reds to short-circuit Schott's last attempt to drag out a sales process that had slogged along for more than a year. On April 19, the first business day after the limited partners were granted a ...

Tags: Cincinnati Reds

04/19/99
SportsBusiness Journal: Blue Jays triple sponsorship revenue

As provider of the official automobile of the Toronto Blue Jays for the last 22 years, Honda Canada didn't give much thought to its sponsorship deal with the club. It saw the arrangement rather simply. For a price it deemed reasonable, Honda got to latch itself to a visible, major league sports ...

Tags: Arizona Diamondbacks, Labatt Brewing Co., MARC Advertising, Toronto Blue Jays

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