About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Modelo goes big with UFC

Published in SportsBusiness Journal on 10 / 09 / 17

Editor’s note: This story is revised from the print edition. Among its local sports sponsorships, Modelo Especial has a deal with the Chicago White Sox that includes the Casa Modelo bar at Guaranteed Rate Field. ...

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Tags: Marketing and Sponsorship

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