About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Modelo goes big with UFC

Published in SportsBusiness Journal on 10 / 09 / 17

Editor’s note: This story is revised from the print edition. Among its local sports sponsorships, Modelo Especial has a deal with the Chicago White Sox that includes the Casa Modelo bar at Guaranteed Rate Field. ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Vick pick sparks fan boom for Falcons

When the Atlanta Falcons invited more than 7,000 season-ticket holders to a draft-day party at their Flowery Branch, Ga., training facility, they heard back from about 1,500 fans who said they would attend. Good thing they planned for more. By trading up to the No. 1 slot in the first ro ...

Tags: Atlanta Falcons, Los Angeles Sparks, NFL, Reebok

SportsBusiness Journal: Y&R comes aboard to steer focused new marketing campaign

When you consider all the hours of content the NFL has at its disposal — including more than 400 hours of high-dollar television real estate and a heavily trafficked Internet site — the promotional opportunities are staggering. The market value of the television time alone is est ...

Tags: NFL, USA Today Sports

SportsBusiness Journal: Sponsorless Gibbs team tries e-mail

Here's an indication of how tightly companies have pulled their sports sponsorship purse strings this year: One of the top 10 cars on NASCAR's Busch circuit still was without a primary sponsor after seven races. Joe Gibbs Racing, owned by the former NFL coach, last week sent out a blanket ...


SportsBusiness Journal: AFL sticks with formula: high tech, small stage

Long before Vince McMahon and NBC came together to lay the biggest egg in the history of sports television, the Arena Football League was suspending cameras above the field, mounting them on players' helmets and taking viewers inside locker rooms. AFL management still believes in that up-c ...


SportsBusiness Journal: NFL wants revenue as well as players from its European league

The NFL expects to find out in the coming years whether its investment in Europe can produce revenue streams as efficiently as it has developed football players. The league recently restructured its NFL Europe operations, hiring former Denver Broncos personnel director John Beake to direct f ...

Tags: AEG, Chicago Fire, Denver Broncos, Los Angeles Galaxy, NFL

SportsBusiness Journal: Dream markets, nightmare slide

O n a Monday night in June, at the end of a weekend getaway with your spouse, you point your rental car south on the Florida Turnpike, barreling toward Miami, hoping to make it to the ballpark in time for a 7:05 start between the Marlins and the Mil ...

Tags: Arizona Cardinals, Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Colorado Rockies, Miami Marlins, Los Angeles Angels, Los Angeles Dodgers, Miami Dolphins, Milwaukee Brewers, MLB, New York Mets, New York Yankees, NFL, Orlando Magic, St. Louis Cardinals, Tampa Bay Buccaneers

SportsBusiness Journal: Trial looms over meetings

Though it is too early to tell whether Al Davis will prevail in his latest court battle against the NFL, this much is sure: The case has been a drag on the league. Last week's NFL annual meetings, which began March 25 and wrapped up early Wednesday afternoon, came and went with minimal imp ...

Tags: ESPN, NFL, Oakland Raiders

SportsBusiness Journal: Harrah's NASCAR Promo

Like most large casino operators, Harrah's has been "comping" its best customers for decades. The company arranges discounted airfares and doles out free rooms and free meals. They're all enticements to get Sammy Slotmachine and Brenda Blackjack to risk their discretionary income at Harrah's ...

Tags: Motorsports

SportsBusiness Journal: MLB Team Slogans Examined

When the Kansas City Royals' marketing director realized that the slogan he'd chosen for the club last season had been used in heavy rotation by the Seattle Mariners for three years, he phoned his counterparts there to make sure he hadn't rankled them. "They said, 'No, no, use it and ...

Tags: Baseball

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug