About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Popular overseas bouts shift model for HBO

03 / 31 / 14

He can picture it already, the spectacle of petulant super middleweight contender George Groves riding to the ring atop a London bus, a crowd of more than 60,000 stretched to the far reaches of iconic Wembley Stadium for what likely will be the U.K.’s most lucrative fight ever. London-based...

Read More

Tags: Media

More Stories by this Author

08/15/11
George Washington University

The director of the sport management MBA program at George Washington University is long on connections in international amateur sports, many of them built while leading study tours to every Olympic Games since 1992. When she learned that George Washington alum Jose Brito held a seat on the execu ...

Tags: In-Depth

08/15/11
Student's perspective

When students working toward their MBA in Ohio University’s sports administration program head off for their internships, the director reminds them not to come back empty handed. Jim Kahler, who heads the program, also teaches a class in revenue generation that is built around a consulting pro ...

Tags: In-Depth

08/01/11
Tecate goes big on boxing promo

When executives from Tecate heard that Golden Boy Promotions had matched Floyd Mayweather against breakout star Victor Ortiz during Mexican Independence week in Las Vegas, they responded with an idea that would magnify the fight’s impact in their most important market, Southern California. ...

Tags: Marketing and Sponsorship

07/18/11
The story behind the numbers

The vice president of corporate marketing for Spanish-language media giant Univision was leading a focus group of young adult viewers in New York this month when she met an intriguing 21-year-old college student. He began by speaking to her in clear, crisp English. When she shifted to Spanish, sh ...

Tags: In-Depth

07/18/11
Hispanic marketing

■ Learn from athletes and their stories. Many 20-somethings who are emerging as stars are much like the cultural, bilingual audience. Boxer Victor Ortiz was born to Mexican immigrant parents in Garden City, Kan. He was raised ...

Tags: In-Depth

06/20/11
Las Vegas: Fight Town

The president of boxing promoter Top Rank grew up in Las Vegas. He remembers the thrills that came when the likes of Sugar Ray Leonard, Marvin Hagler and Thomas Hearns squared off in a makeshift arena that rose from the parking lot at Caesars Palace. “When I was a kid, Las Vegas was fighti ...

Tags: In-Depth

06/20/11
Boxing in Big Apple

When Brooklyn-born boxing promoter Lou DiBella looks to put on a card in his backyard, the financials can be daunting. The overhead for a fight at Madison Square Garden is about $500,000, he said. The adjacent 5,600-seat theater, a better fit for most fights because of its lower capacity, costs at l ...

Tags: In-Depth

06/20/11
Continuity builds following in SoCal

When Golden Boy Promotions CEO Richard Schaefer attracts a large crowd for a big fight at Staples Center, he considers it a payoff on an investment. “The regularity of bringing boxing content to the fight fan in a region is very important,” said Schaefer, who has operated a monthly bo ...

Tags: In-Depth

05/23/11
UFC signs Edge

The UFC will cross another threshold this week, landing broad-based consumer brand Edge Shave Gel to an official-status sponsorship that kicks off in July with a national retail promotion that includes endorsement deals for five fighters. The promotion follows several renewals for the UFC, which ...

Tags: Leagues and Governing Bodies

05/23/11
Battle-tested UFC set for next fight

Dana White stood at the front of a cramped room in Canada’s largest convention center, presiding over a fighters-only meeting on the eve of what would be a watershed event for the UFC. Two dozen fighters stood, sat and squatted, all of them listening intently, if for no other reason than to he ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug