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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Bills Exec VP Bruce Popko Joining Pegula Sports & Entertainment

Published in SportsBusiness Daily on 12 / 08 / 14

Bills Exec VP/Business Development Bruce Popko will join Pegula Sports & Entertainment in a similar role overseeing sales and sponsorship across the group's properties: the Bills, Sabres, AHL Rochester Americans, NLL Buffalo Bandits, the HarborCenter entertainment complex and Nashville-based m...

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More Stories by this Author

02/25/13
SportsBusiness Journal: Showtime dips, moves to steal Floyd

When the head of Showtime Network’s sports division took his first run at the most-watched, highest-paid fighter in the world a year ago, he quickly realized that a nudge of the numbers wouldn’t be enough to land him. Barely a month into his new job, Stephen Espinoza presented Floyd M ...

Tags: Media

02/20/13
SportsBusiness Daily: Heavyweight Boxing Returning To NBC

Heavyweight boxing returns to the air on NBC for the second time in four months on April 20 when Steve Cunningham faces popular Brit Tyson Fury in the main event of a two-hour telecast scheduled for the Theater at Madison Square Garden that promoter Main Events will announce today. Cunningh ...

02/04/13
SportsBusiness Journal: Champions: Ron Shapiro

A s he returned to the dinner table, a slice of homemade apple pie in hand, Ron Shapiro fielded the sort of question that marks the simple rhythm of a couple’s life. “Did you lock the chickens up?” his wife, Cathi, asked him. ...

Tags: Champions

12/17/12
SportsBusiness Journal: Busy times at Golden Boy

The first Golden Boy Promotions fight card that was televised nationally aired nine years ago on HBO Latino, emanating from the Olympic Auditorium, a historic venue that since has been converted into a Korean-American church. Golden Boy CEO Richard Schaefer was flipping through a stack of old fig ...

Tags: Media

12/04/12
SportsBusiness Daily: Bryan Johnston Parts Ways With UFC

UFC CMO Bryan Johnston has left the company "to pursue other opportunities," the MMA promoter confirmed today. Johnston could not be reached for comment. The UFC has not announced a replacement. The UFC hired Johnston as its first CMO in June '09. Previously, he headed global marketing for Burton ...

12/03/12
SportsBusiness Journal: Pacquiao cracks pistachio lineup

Editor's note: This story is revised from the print edition. The 15-second TV spot opens with boxer Manny Pacquiao rhythmically peppering a green speed bag to music. When he unleashes a hard left hand, the bag explodes, spraying hundreds of pistachio nuts into the air. “Manny Pacquiao d ...

Tags: Marketing and Sponsorship

11/28/12
SportsBusiness Daily: Top Rank Promotes Bout With Times Square Videos

Commuters and tourists making their way through Times Square this week can expect a blitz of boxing, as promoter Top Rank puts the massive screens of the NASDAQ and Reuters buildings to work touting the upcoming Manny Pacquiao-Juan Manuel Marquez PPV. The video promotions will climax with an unprece ...

Tags: Marketing and Sponsorship, Boxing

11/28/12
SportsBusiness Daily: Top Rank Promoting Pacquiao-Marquez IV

Commuters and tourists making their way through Times Square this week can expect a blitz of boxing, as promoter Top Rank puts the massive screens of the NASDAQ and Reuters buildings to work touting the upcoming Manny Pacquiao vs. Juan Manuel Marquez PPV. The effort will culminate with an unprec ...

11/26/12
SportsBusiness Journal: HBO’s Hershman keeps his cool

Long before he landed the job as head of HBO Sports, Ken Hershman worked in the securities practice at a Wall Street law firm. Corporate finance didn’t excite him, but the firm was old and the sector was hot. It seemed a comfortable path. The first deal Hershman worked on involved a paper c ...

Tags: Media

11/12/12
SportsBusiness Journal: Rivalry fuels college hoops

.RivalriesHeader { color:#004676; font-style: italic; font-size: 18px; font-weight: bolder; line-height:18px !important; } .RivalriesSubheader { color:#D94F20; font-style:italic; font-size:14px; font-weight: bolder; line-height:14px !important; } .RivalriesTableBar { color:#FFF; backgr ...

Tags: In-Depth

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