About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Deep ties for UFC execs, celebrated HS program

Published in SportsBusiness Journal on 11 / 10 / 14

This is not a movie scene. But it feels like one. A very strange one. A high school football game in a sold-out stadium on the edge of the Las Vegas suburbs, telecast in prime time on ESPN, delayed an hour by cloud-to-ground lightning and Old Testament rain. Dana White, the ever-amped, cranke...

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Tags: People and Pop Culture

More Stories by this Author

02/04/13
SportsBusiness Journal: Champions: Ron Shapiro

A s he returned to the dinner table, a slice of homemade apple pie in hand, Ron Shapiro fielded the sort of question that marks the simple rhythm of a couple’s life. “Did you lock the chickens up?” his wife, Cathi, asked him. ...

Tags: Champions

12/17/12
SportsBusiness Journal: Busy times at Golden Boy

The first Golden Boy Promotions fight card that was televised nationally aired nine years ago on HBO Latino, emanating from the Olympic Auditorium, a historic venue that since has been converted into a Korean-American church. Golden Boy CEO Richard Schaefer was flipping through a stack of old fig ...

Tags: Media

12/04/12
SportsBusiness Daily: Bryan Johnston Parts Ways With UFC

UFC CMO Bryan Johnston has left the company "to pursue other opportunities," the MMA promoter confirmed today. Johnston could not be reached for comment. The UFC has not announced a replacement. The UFC hired Johnston as its first CMO in June '09. Previously, he headed global marketing for Burton ...

12/03/12
SportsBusiness Journal: Pacquiao cracks pistachio lineup

Editor's note: This story is revised from the print edition. The 15-second TV spot opens with boxer Manny Pacquiao rhythmically peppering a green speed bag to music. When he unleashes a hard left hand, the bag explodes, spraying hundreds of pistachio nuts into the air. “Manny Pacquiao d ...

Tags: Marketing and Sponsorship

11/28/12
SportsBusiness Daily: Top Rank Promotes Bout With Times Square Videos

Commuters and tourists making their way through Times Square this week can expect a blitz of boxing, as promoter Top Rank puts the massive screens of the NASDAQ and Reuters buildings to work touting the upcoming Manny Pacquiao-Juan Manuel Marquez PPV. The video promotions will climax with an unprece ...

Tags: Marketing and Sponsorship, Boxing

11/28/12
SportsBusiness Daily: Top Rank Promoting Pacquiao-Marquez IV

Commuters and tourists making their way through Times Square this week can expect a blitz of boxing, as promoter Top Rank puts the massive screens of the NASDAQ and Reuters buildings to work touting the upcoming Manny Pacquiao vs. Juan Manuel Marquez PPV. The effort will culminate with an unprec ...

11/26/12
SportsBusiness Journal: HBO’s Hershman keeps his cool

Long before he landed the job as head of HBO Sports, Ken Hershman worked in the securities practice at a Wall Street law firm. Corporate finance didn’t excite him, but the firm was old and the sector was hot. It seemed a comfortable path. The first deal Hershman worked on involved a paper c ...

Tags: Media

11/12/12
SportsBusiness Journal: Rivalry fuels college hoops

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Tags: In-Depth

10/31/12
SportsBusiness Daily: UFC Signs Deal With Ticketmaster

The UFC has signed on as the latest sports property to make Ticketmaster its preferred ticket resale outlet, joining the NFL and NBA. The deal, expected to be announced today, will allow those who purchased their initial tickets through Ticketmaster to resell them by cancelling and reissuing bar cod ...

10/22/12
SportsBusiness Journal: Election 2012: The sports battleground

Writers David Broughton and Bill King on how political campaigns have spent their money in sports. I n the weeks leading up to the Republican National Convention, viewers in Tampa who tuned in to the Summer Olym ...

Tags: Law and Politics

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