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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Popular overseas bouts shift model for HBO

03 / 31 / 14

He can picture it already, the spectacle of petulant super middleweight contender George Groves riding to the ring atop a London bus, a crowd of more than 60,000 stretched to the far reaches of iconic Wembley Stadium for what likely will be the U.K.’s most lucrative fight ever. London-based...

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Tags: Media

More Stories by this Author

01/16/12
NBC climbs back into boxing ring

The last time NBC tried to bring boxing back to its schedule, it teamed with Telemundo to air fights showcasing four young Latino fighters promoted by Main Events: Rocky Juarez, Juan Diaz, Kermit Cintron and Francisco Bojado. The networks stuck a toe in with three dates in 2003, then came back with ...

Tags: Media

01/02/12
Showtime taking the fight to HBO

The newly hired head of Showtime’s sports division stood in a hotel meeting room in Atlantic City a few weeks ago, showing off a slickly produced promo for the first multimillion-dollar fight of 2012, the rematch between welterweights Victor Ortiz and Andre Berto. As if cued by the fading pict ...

Tags: Media

12/19/11
Top Rank signs AT&T as sponsor

Boxing promoter Top Rank will add AT&T to its sponsorship roster next year, expanding the presence of a brand that in recent years has affixed its name to many of Top Rank’s bigger fights, but never as a committed package. ...

Tags: Marketing and Sponsorship

11/28/11
Little-known boxer gets his shot with Subway

When light heavyweight boxing prospect Mike Lee first met executives from Subway to discuss endorsement opportunities earlier this year, the fighter came away from the sit-down at a Manhattan Starbucks thinking it was a courtesy call. Senior writer ...

Tags: Marketing and Sponsorship

11/07/11
HBO’s ‘Fight Day Now’ debuts

Editor's note: This story is revised from the print edition. The president of boxing promotion company Top Rank watches ESPN’s “College GameDay” with envy on Saturday mornings in the fall, sucked in by the contagious excitement of a live audience, a sea of fans decked out in ...

Tags: Media

11/07/11
Fox flexes promotional muscle for UFC

Lorenzo Fertitta, the billionaire owner of the UFC, on Saturday night will watch the property he bought a decade ago make its debut on Fox, which will air Cain Velasquez’s heavyweight title defense against Junior dos Santos. Promotion was not the only reason that the UFC chose Fox. The network’s financial package, which sources placed at an average of $90 million a year for seven years, or more than double the reported $35 million a year that the UFC had received from incumbent Spike, certainly helped.

Tags: Media

10/24/11
A second look at secondary ticketing

Early into a Friday night game at Turner Field in Atlanta at the end of July, an in-house TV spot took over a center-field video screen the size of Iowa, reminding fans to head to Braves.com for all their essentials: To get a second look at a diving catch, replace an old ballcap or secure seats for ...

Tags: In-Depth

08/15/11
Georgetown University

When officials with the sports management master’s program at Georgetown University sat down with D.C. United President Kevin Payne to brainstorm a project for the leadership course Payne would be teaching, they proposed having students find ways for the various departments within the organiza ...

Tags: In-Depth

08/15/11
Iona College

Dunkin’ Donuts was fresh off signing new sponsorships with the New York Giants and Jets when the head of the Center for Sports and Entertainment Studies at Iona College called the company’s vice president of brand marketing, Scott Hudler, to offer up his students to work on a consulting ...

Tags: In-Depth

08/15/11
Consulting 101

When the faculty director of Northwestern University’s graduate program in sports administration lines up consulting projects for his sports brand class, he looks for three things: ■ Clients must have a traditional brand issue to address regarding either product, pricing, placement or p ...

Tags: In-Depth

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