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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Some call it ‘the cold war,’ but boxing’s two top promoters call it good business

04 / 21 / 14

Photos by: Getty Inages T here is much to soak in when you enter the posh, new Las Vegas headquarters of boxing promoter Top Rank. Gleaming stone floors, embossed with Top Rank Inc. in block letteri...

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More Stories by this Author

03/19/12
Ticket challenge: Getting price right

A few years ago, the vice president of ticket sales for the St. Louis Cardinals, Joe Strohm, had all the same qualms about dynamic pricing as many in sports. He thought it was fine for airlines and hotel chains to move their prices up and down along with demand, but thought the tactic made little se ...

Tags: In-Depth

02/20/12
League-owned teams = headache

Two weeks shy of this season’s NHL trade deadline, the Phoenix Coyotes clung to the Western Conference’s eighth and final playoff spot, a scant three points ahead of Calgary and Colorado and only five points ahead of 12th place, where they languished seven days earlier. Asked whether ...

Tags: Leagues and Governing Bodies

02/06/12
Daily duel

When Nigel Eccles joined his five partners from the Internet startup Hubdub at the popular South by Southwest Interactive festival in Austin, Texas, in 2009, it was to bury an idea that only three months earlier had brought in $1.5 million from investors. While well-designed and artfully executed ...

Tags: In-Depth

01/16/12
NBC climbs back into boxing ring

The last time NBC tried to bring boxing back to its schedule, it teamed with Telemundo to air fights showcasing four young Latino fighters promoted by Main Events: Rocky Juarez, Juan Diaz, Kermit Cintron and Francisco Bojado. The networks stuck a toe in with three dates in 2003, then came back with ...

Tags: Media

01/02/12
Showtime taking the fight to HBO

The newly hired head of Showtime’s sports division stood in a hotel meeting room in Atlantic City a few weeks ago, showing off a slickly produced promo for the first multimillion-dollar fight of 2012, the rematch between welterweights Victor Ortiz and Andre Berto. As if cued by the fading pict ...

Tags: Media

12/19/11
Top Rank signs AT&T as sponsor

Boxing promoter Top Rank will add AT&T to its sponsorship roster next year, expanding the presence of a brand that in recent years has affixed its name to many of Top Rank’s bigger fights, but never as a committed package. ...

Tags: Marketing and Sponsorship

11/28/11
Little-known boxer gets his shot with Subway

When light heavyweight boxing prospect Mike Lee first met executives from Subway to discuss endorsement opportunities earlier this year, the fighter came away from the sit-down at a Manhattan Starbucks thinking it was a courtesy call. Senior writer ...

Tags: Marketing and Sponsorship

11/07/11
HBO’s ‘Fight Day Now’ debuts

Editor's note: This story is revised from the print edition. The president of boxing promotion company Top Rank watches ESPN’s “College GameDay” with envy on Saturday mornings in the fall, sucked in by the contagious excitement of a live audience, a sea of fans decked out in ...

Tags: Media

11/07/11
Fox flexes promotional muscle for UFC

Lorenzo Fertitta, the billionaire owner of the UFC, on Saturday night will watch the property he bought a decade ago make its debut on Fox, which will air Cain Velasquez’s heavyweight title defense against Junior dos Santos. Promotion was not the only reason that the UFC chose Fox. The network’s financial package, which sources placed at an average of $90 million a year for seven years, or more than double the reported $35 million a year that the UFC had received from incumbent Spike, certainly helped.

Tags: Media

10/24/11
A second look at secondary ticketing

Early into a Friday night game at Turner Field in Atlanta at the end of July, an in-house TV spot took over a center-field video screen the size of Iowa, reminding fans to head to Braves.com for all their essentials: To get a second look at a diving catch, replace an old ballcap or secure seats for ...

Tags: In-Depth

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