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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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TicketReturn finds its niche in MiLB away from big boys

Published in SportsBusiness Journal on 03 / 23 / 15

When he arrived as the new general manager of the Myrtle Beach Pelicans two years ago, one of the first calls Andy Milovich got was from Gordon Hirsch, TicketReturn.com vice president of marketing, who wanted to discuss ways the team could shift more of its ticket sales online. “My initial ...

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Tags: Marketing and Sponsorship

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06/24/13
SportsBusiness Journal: Cultural touch points in San Antonio

The San Antonio Spurs play in a market that is 55 percent Hispanic. One third of the team’s season-ticket base is Hispanic. About 45 percent of individual game buyers are Hispanic. Yet the Spurs say they have few marketing initiatives targeted specifically at the Hispanic market, instead in ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Dynamo taps into fan passion

When Maria Duran began her job with the Houston Dynamo two weeks before the team’s first season, her expectation was that the people at games would look a lot like those she saw on the streets and in the supermarkets. “My personal expectation, because I’m from Houston, was that ...

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06/24/13
SportsBusiness Journal: Angels tread where Hispanics are mainstream

Los Angeles Angels owner Arte Moreno was the first Mexican-American to own a major pro sports franchise. The club’s vice president of marketing and ticket sales, Robert Alvarado, is a native Southern Californian who happens to be Hispanic. The Angels have neither a Hispanic marketing depart ...

Tags: In-Depth

05/23/13
On The Ground: Jerry Reinsdorf Relives Chicago Bulls' Six NBA Championships

The question was simple, but broad. “What are some of your fondest recollections from those six championships?” “Each one was different,” Jerry Reinsdorf said. And then he went through them, year by year, in striking d ...

Tags: Champion, Champions

05/23/13
On The Ground: Reinsdorf, Unplugged: White Sox, Bulls Owner On Sports, Business, ...

Across parts of two days of interviews in Chicago, Jerry Reinsdorf told dozens of stories and shared nearly as many observations about sports, business and the broader expanse of his life. Here’s a bit of Jerry, unplugged: • “On ...

05/22/13
On The Ground: Negotiations With Washington Show Reinsdorf's Sense For Leverage

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Tags: Baseball, Baltimore Orioles

05/22/13
On The Ground: Boyer's Intro To Jerry Reinsdorf: 'I'm Shredding The Marketing Pl ...

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Tags: Chicago Bulls, In the Office

05/21/13
On The Ground: Reinsdorf's Ownership Decisions Reached As High As The Presidency

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Tags: Baseball, MLB

05/20/13
SportsBusiness Journal: Reinsdorf values people he knows, trusts

When Steve Schanwald was in the intensive care unit of a Chicago hospital, recovering from surgery after a heart attack, one of the first people to call him was Jerry Reinsdorf. He told the Bulls’ executive vice president of business opera ...

Tags: Events and Attractions

05/20/13
SportsBusiness Journal: Bulls’ boss finds different role in NBA

It is no secret that Jerry Reinsdorf has been less engaged at the league level in basketball than he has in baseball. He attributes that mostly to the fact that the leagues operate differently, largely, he says, because of the styles of the respect ...

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