About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Golovkin's Jordan Brand Apparel Line In Huge Demand Ahead Of Alvarez Fight

Published in SportsBusiness Daily on 09 / 15 / 17

The superfight that finally convinced Jordan Brand to produce and distribute a merchandise line for Gennady “GGG” Golovkin has rewarded the company with more sales than it has been able to keep up with in the days leading up to his fight Saturday in Las Vegas against Canelo Alvarez. Jord...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Game Changers: JoAn Scott

Photo by: BRENT SMITH / BUTLER UNIVERSITY O n the eve of the Dream Team’s Olympic gold-medal win in Barcelona in 1992, the team’s Reebok-supplied medal ceremony warmups sat boxed in JoAn Scott’s hotel room closet. JoAn Scott NCAA, MANAGING D ...

Tags: Game Changers

SportsBusiness Journal: Game Changers: Jessica Giordano

Photo by: CHAD DIEDRICK / GMR B orn and raised near Cleveland, Jessica Giordano had never been west of the Mississippi River until she landed a job with a San Francisco-based sports marketing firm out of college. Jessica Giordano GMR MARKETING, VICE PRESID ...

Tags: Game Changers

SportsBusiness Journal: Rams tap Corona as first sponsor in L.A.

Editor's note : This story is revised from the print edition. The Los Angeles Rams have landed Corona as their import beer sponsor, the first of eight to 10 new partnerships that the relocated team expects to announce before its first regular-season game next month. The three-year deal is t ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Sports Playgrounds

The massive Grand Park complex near Indianapolis spans 400 acres. Photo by: GRAND PARK The mayor of Westfield, Ind., sat, hands folded, at a table that overlooked a vast exp ...

Tags: In-Depth

SportsBusiness Journal: Designing a future

E llen Schmidt-Devlin’s path to a 27-year career at Nike began on the track at the University of Oregon. A distance runner, she was cooling down at the end of her first collegiate race when she was approached by a well-regarded, retired track coach who was tinkering with new designs fo ...

Tags: In-Depth, Colleges

SportsBusiness Journal: One student's story

When Omar Nuboer came from Suriname, on the northeast coast of South America, to study in the United States, he opted to major in accounting, a sound, traditional path likely to lead to a reliable career. But after working as a tax accountant for less than a year, he knew he had made a mistake. & ...

Tags: In-Depth, Colleges

SportsBusiness Journal: UFC president: ‘I’m not done’

After nearly a week of working through the night on what has been billed as the largest sports sale ever, WME-IMG co-CEO Ari Emanuel told one of his new business partners that he intended to be in Las Vegas to watch UFC 200 and then head off to Europe on vacation. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: How the UFC remade itself since UFC 100

Though not technically the headliner, pro wrestling crossover star Brock Lesnar not only is the biggest man, but also the owner of the biggest name, on the much-anticipated UFC 200 card, scheduled for July 9 at the new T-Mobile Arena in Las Vegas. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: NGBs sign nutritional supplement brand

A nutritional supplement manufacturer blessed by the U.S. Olympic Committee has signed sponsor deals with national governing bodies in eight sports, breaking through in a category long suppressed by connections to failed PED tests. Sandpoint, Idaho-based Thorne Research has deals in place to spon ...

Tags: Olympics

SportsBusiness Journal: A new landscape in Las Vegas

Looking up at the 210-foot-wide video wall that dominates the vast plaza outside T-Mobile Arena on the Las Vegas Strip, the executive who shepherded the project flashed back to a scouting trip to Miami, and his first look at the LED screen attached to AmericanAirlines Arena’s exterior wall. ...

Tags: Facilities

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