About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Showtime, HBO Pleased So Far With Joint Effort To Produce Mayweather-Pacquiao

Published in SportsBusiness Daily on 04 / 24 / 15

From the time the Floyd Mayweather Jr.-Manny Pacquiao megafight was announced, many in boxing and the broader TV industry wondered how producers HBO and Showtime would co-exist. Not only are the networks business rivals, but their operations have taken dramatically different approaches to PPV market...

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Tags: Media

More Stories by this Author

SportsBusiness Journal: Can academic research help sports?

When the conversation in one of the sports management classes he teaches at Temple University turns to the burgeoning field of data analytics, Joris Drayer regales his students with stories of long days and nights sorting through numbers as an assistant in the Oakland A’s front office, smack a ...

Tags: In-Depth

SportsBusiness Journal: The business of mascots

T he cluster of blue-shirted children surged steadily up the aisle, onto the concourse and then down the first base line, shrinking here and stretching there, like paint spilled on the deck of a rocking boat. It was Camp Day at Fluor Field, home to the Greenville Drive, the Class A South Atl ...

Tags: Franchises

SportsBusiness Journal: Corona steps into the ring

Over the last six years, fight fans in Hispanic neighborhoods in the western U.S. and Texas have grown accustomed to seeing Tecate cans featuring the faces of Oscar De La Hoya, Manny Pacquiao, Floyd Mayweather and others who headlined pay-per-view boxing cards on Mexican holiday weekends. Beginni ...

Tags: In-Depth

SportsBusiness Journal: Dolphins tackle diverse population

When the Miami Dolphins consider the Hispanic market in South Florida, they set strategies for two distinct groups: The bilingual, bicultural, mostly Cubano Hispanics who make up the breadbasket of the broader market, and the more diverse recent immigrants who have come from a vast expanse of Centra ...

Tags: In-Depth

SportsBusiness Journal: Castrol marketing a well-oiled machine

You couldn’t craft a more obvious brand connection than that between the most-watched sports property on Spanish-language television and the motor oil brand that has made it the centerpiece of its Hispanic marketing program in the U.S. The Mexican national soccer team is linked so synonymou ...

Tags: In-Depth

SportsBusiness Journal: Cultural touch points in San Antonio

The San Antonio Spurs play in a market that is 55 percent Hispanic. One third of the team’s season-ticket base is Hispanic. About 45 percent of individual game buyers are Hispanic. Yet the Spurs say they have few marketing initiatives targeted specifically at the Hispanic market, instead in ...

Tags: In-Depth

SportsBusiness Journal: Dynamo taps into fan passion

When Maria Duran began her job with the Houston Dynamo two weeks before the team’s first season, her expectation was that the people at games would look a lot like those she saw on the streets and in the supermarkets. “My personal expectation, because I’m from Houston, was that ...

Tags: In-Depth

SportsBusiness Journal: Angels tread where Hispanics are mainstream

Los Angeles Angels owner Arte Moreno was the first Mexican-American to own a major pro sports franchise. The club’s vice president of marketing and ticket sales, Robert Alvarado, is a native Southern Californian who happens to be Hispanic. The Angels have neither a Hispanic marketing depart ...

Tags: In-Depth

On The Ground: Jerry Reinsdorf Relives Chicago Bulls' Six NBA Championships

The question was simple, but broad. “What are some of your fondest recollections from those six championships?” “Each one was different,” Jerry Reinsdorf said. And then he went through them, year by year, in striking d ...

Tags: Champion, Champions

On The Ground: Reinsdorf, Unplugged: White Sox, Bulls Owner On Sports, Business, ...

Across parts of two days of interviews in Chicago, Jerry Reinsdorf told dozens of stories and shared nearly as many observations about sports, business and the broader expanse of his life. Here’s a bit of Jerry, unplugged: • “On ...

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