About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Sponsors tap into families and volunteers

Published in SportsBusiness Journal on 08 / 04 / 14

A glance at the roster of Little League sponsors gives you a clear idea of what companies are buying when they sign on with the world’s best-known youth sports property. There are the usual suspects on the endemic side, manufacturers of balls and bats and uniforms. But cobble together the broa...

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Tags: In-Depth

More Stories by this Author

05/20/13
SportsBusiness Journal: Bulls’ boss finds different role in NBA

It is no secret that Jerry Reinsdorf has been less engaged at the league level in basketball than he has in baseball. He attributes that mostly to the fact that the leagues operate differently, largely, he says, because of the styles of the respect ...

Tags: Events and Attractions

05/20/13
SportsBusiness Journal: Lifetime Achievement: Jerry Reinsdorf

J erry Reinsdorf hustled from his office through the bowels of U.S. Cellular Field, into the crowded lobby, past a glass case displaying a World Series trophy and out into the parking lot, tossing a thin leather bag into the backseat of his black Cadillac. It was a Thursday evening, an hour be ...

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04/29/13
SportsBusiness Journal: CBS boosts Mayweather promotion

As servers cleared the plates at the end of a working lunch at a famed Manhattan hotel, Stephen Espinoza passed an iPad across the table, careful not to snag an earbud wire on a chair. “This just came in,” the head of Showtime Sports told Richard Schaefer, CEO of Golden Boy Promotions ...

Tags: Media

04/22/13
SportsBusiness Journal: Ready for a fight in NYC

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Tags: In-Depth

04/15/13
SportsBusiness Journal: The NBA's ticketing tactics

With the Miami Heat in Chicago to face the Bulls on a Thursday night in February, a fan who needed a ticket would have found only a smattering of seats available, all of them scattered singles, on the team website. A click away, on StubHub, tickets were moving briskly, albeit expensively, as they us ...

Tags: In-Depth, Leagues and Governing Bodies

04/08/13
SportsBusiness Journal: Deal gives Golden Boy slot on FS1

The launch of Fox Sports 1 in August will mean a larger, more consistent platform for boxing promoter Golden Boy through June 2015, with an option for 2016. The two sides completed the deal last week. Specific financials were not revealed, but the package’s level of fights indicates rights ...

Tags: Media

04/01/13
SportsBusiness Journal: Cashing in on PPV

When a fight promoter hatches a pay-per-view priced at $60, about $30 of that total goes to the cable and satellite companies that distribute the bout. On a $70 million night, such as the one that boxing promoter Top Rank had when about 1.15 million homes bought Manny Pacquiao’s fight against ...

Tags: In-Depth, World Congress of Sports

04/01/13
SportsBusiness Journal: Monumental makes a big bet on future

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Tags: In-Depth, World Congress of Sports

03/19/13
SportsBusiness Daily: Mayweather-Guerrero Coverage Plans Detailed

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Tags: Media, Showtime, CBS

02/25/13
SportsBusiness Journal: Showtime dips, moves to steal Floyd

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Tags: Media

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