About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Cohon builds cultural identity for CFL

Published in SportsBusiness Journal on 09 / 15 / 14

When Mark Cohon interviewed for the commissioner’s job at the Canadian Football League seven years ago, he closed with a caveat born of his early-career experiences at Major League Baseball, where the owners ousted Fay Vincent, and the NBA, where, at least publicly, they followed David Stern i...

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Tags: Leagues and Governing Bodies

More Stories by this Author

06/24/13
SportsBusiness Journal: Corona steps into the ring

Over the last six years, fight fans in Hispanic neighborhoods in the western U.S. and Texas have grown accustomed to seeing Tecate cans featuring the faces of Oscar De La Hoya, Manny Pacquiao, Floyd Mayweather and others who headlined pay-per-view boxing cards on Mexican holiday weekends. Beginni ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Dolphins tackle diverse population

When the Miami Dolphins consider the Hispanic market in South Florida, they set strategies for two distinct groups: The bilingual, bicultural, mostly Cubano Hispanics who make up the breadbasket of the broader market, and the more diverse recent immigrants who have come from a vast expanse of Centra ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Castrol marketing a well-oiled machine

You couldn’t craft a more obvious brand connection than that between the most-watched sports property on Spanish-language television and the motor oil brand that has made it the centerpiece of its Hispanic marketing program in the U.S. The Mexican national soccer team is linked so synonymou ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Cultural touch points in San Antonio

The San Antonio Spurs play in a market that is 55 percent Hispanic. One third of the team’s season-ticket base is Hispanic. About 45 percent of individual game buyers are Hispanic. Yet the Spurs say they have few marketing initiatives targeted specifically at the Hispanic market, instead in ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Dynamo taps into fan passion

When Maria Duran began her job with the Houston Dynamo two weeks before the team’s first season, her expectation was that the people at games would look a lot like those she saw on the streets and in the supermarkets. “My personal expectation, because I’m from Houston, was that ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Angels tread where Hispanics are mainstream

Los Angeles Angels owner Arte Moreno was the first Mexican-American to own a major pro sports franchise. The club’s vice president of marketing and ticket sales, Robert Alvarado, is a native Southern Californian who happens to be Hispanic. The Angels have neither a Hispanic marketing depart ...

Tags: In-Depth

05/23/13
On The Ground: Jerry Reinsdorf Relives Chicago Bulls' Six NBA Championships

The question was simple, but broad. “What are some of your fondest recollections from those six championships?” “Each one was different,” Jerry Reinsdorf said. And then he went through them, year by year, in striking d ...

Tags: Champion, Champions

05/23/13
On The Ground: Reinsdorf, Unplugged: White Sox, Bulls Owner On Sports, Business, ...

Across parts of two days of interviews in Chicago, Jerry Reinsdorf told dozens of stories and shared nearly as many observations about sports, business and the broader expanse of his life. Here’s a bit of Jerry, unplugged: • “On ...

05/22/13
On The Ground: Negotiations With Washington Show Reinsdorf's Sense For Leverage

Those in baseball’s inner circle speak of their admiration for Jerry Reinsdorf’s sense for leverage in a negotiation. He knows he needs options — or at least the appearance of options — to make the best deal. And, oh, does h ...

Tags: Baseball, Baltimore Orioles

05/22/13
On The Ground: Boyer's Intro To Jerry Reinsdorf: 'I'm Shredding The Marketing Pl ...

Brooks Boyer was an intern with the Chicago Bulls, 10 days removed from campus life at Notre Dame, when he met Jerry Reinsdorf for the first time. Twenty years later, Boyer, now the White Sox’s CMO, relishes the opportunity to tell the sto ...

Tags: Chicago Bulls, In the Office

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