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Sponsors rolling out new spots for Daytona02 / 17 / 14
Five NASCAR sponsors are scheduled to debut a combined six new commercial spots during Sunday’s Daytona 500 telecast on Fox, doubling the number unveiled during last year’s season-opening Sprint Cup race. Automotive endemics Ford, Chevy and Goodyear, along with Coca-Cola and Nationwid...
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As he tracks back through a decade as head of the Warsaw Sports Marketing Center at the University of Oregon, which annually produces about 20 MBA graduates who specialize in sports, Paul Swangard has little trouble identifying the alumni who went to work for pro franchises. “I can literall ...
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Tags: Sports in Society
NBC will bring pro boxing back to network television as part of a two-year extension of the “Fight Night” series that has aired on NBC Sports Network this year, taking another swing at a sport that last appeared on terrestrial television in 2004 and hasn’t run there consistently si ...
Dana White stood in a dressing room in the bowels of Philips Arena in Atlanta on a Saturday night in April, explaining why he needed two bags of IV fluids to get through a night watching other men fight. Food poisoning was the main culprit, he supposed. But his travel schedule deserved some of ...
Not long after he took over as the head of Showtime Sports in November, Stephen Espinoza noticed what seemed an inefficiency in the way the network spent its production budget. Fight cards typically featured upward of eight bouts, some of which turned out to be exciting fare showcasing up-and-c ...
■ Paperless ticketing Paperless tickets — the kind that require a buyer to show ID and swipe a credit card in order to enter the gate — were created to keep some high-demand seats out of the resale market. No issue has proved more inflammatory in the ticketing debate in the last thr ...
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FLORIDA Current law: Scalping legal since 2006; allows ticket purchase limits. In June 2009, passed a law that requires sellers to refund tickets when buyers are denied admission or events are canceled. The law also bans the use of “robot” software, which surfs for and secures ticke ...
Minutes before Game 2 of the recent first-round playoff series between the Chicago Bulls and Philadelphia 76ers at the United Center, a late-arriving fan nudged his way into seat No. 36, so close to TNT’s Reggie Miller that he could sneak a peek at the analyst’s game notes. Fifty feet ...
When LeBron James and Chris Bosh announced that they would join Dwyane Wade with the Miami Heat two summers ago, the most active broker of premium tickets in South Florida felt the aftershock from the other side of the world. Michael Lipman, owner of Tickets of America and the high-end sports and ...