About The Author
Bill King
Senior writer Bill King writes special projects and covers combat sports and educational programs.
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CBS boosts Mayweather promotion04 / 29 / 13As servers cleared the plates at the end of a working lunch at a famed Manhattan hotel, Stephen Espinoza passed an iPad across the table, careful not to snag an earbud wire on a chair. “This just came in,” the head of Showtime Sports told Richard Schaefer, CEO of Golden Boy Promotions... Tags: Media |
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George Washington University
The director of the sport management MBA program at George Washington University is long on connections in international amateur sports, many of them built while leading study tours to every Olympic Games since 1992. When she learned that George Washington alum Jose Brito held a seat on the execu ...
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Student's perspective
When students working toward their MBA in Ohio University’s sports administration program head off for their internships, the director reminds them not to come back empty handed. Jim Kahler, who heads the program, also teaches a class in revenue generation that is built around a consulting pro ...
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Tecate goes big on boxing promo
When executives from Tecate heard that Golden Boy Promotions had matched Floyd Mayweather against breakout star Victor Ortiz during Mexican Independence week in Las Vegas, they responded with an idea that would magnify the fight’s impact in their most important market, Southern California. ...
The story behind the numbers
The vice president of corporate marketing for Spanish-language media giant Univision was leading a focus group of young adult viewers in New York this month when she met an intriguing 21-year-old college student. He began by speaking to her in clear, crisp English. When she shifted to Spanish, sh ...
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Hispanic marketing
■ Learn from athletes and their stories. Many 20-somethings who are emerging as stars are much like the cultural, bilingual audience. Boxer Victor Ortiz was born to Mexican immigrant parents in Garden City, Kan. He was raised ...
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Las Vegas: Fight Town
The president of boxing promoter Top Rank grew up in Las Vegas. He remembers the thrills that came when the likes of Sugar Ray Leonard, Marvin Hagler and Thomas Hearns squared off in a makeshift arena that rose from the parking lot at Caesars Palace. “When I was a kid, Las Vegas was fighti ...
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Boxing in Big Apple
When Brooklyn-born boxing promoter Lou DiBella looks to put on a card in his backyard, the financials can be daunting. The overhead for a fight at Madison Square Garden is about $500,000, he said. The adjacent 5,600-seat theater, a better fit for most fights because of its lower capacity, costs at l ...
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Continuity builds following in SoCal
When Golden Boy Promotions CEO Richard Schaefer attracts a large crowd for a big fight at Staples Center, he considers it a payoff on an investment. “The regularity of bringing boxing content to the fight fan in a region is very important,” said Schaefer, who has operated a monthly bo ...
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UFC signs Edge
The UFC will cross another threshold this week, landing broad-based consumer brand Edge Shave Gel to an official-status sponsorship that kicks off in July with a national retail promotion that includes endorsement deals for five fighters. The promotion follows several renewals for the UFC, which ...
Battle-tested UFC set for next fight
Dana White stood at the front of a cramped room in Canada’s largest convention center, presiding over a fighters-only meeting on the eve of what would be a watershed event for the UFC. Two dozen fighters stood, sat and squatted, all of them listening intently, if for no other reason than to he ...
