About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Golovkin's Jordan Brand Apparel Line In Huge Demand Ahead Of Alvarez Fight

Published in SportsBusiness Daily on 09 / 15 / 17

The superfight that finally convinced Jordan Brand to produce and distribute a merchandise line for Gennady “GGG” Golovkin has rewarded the company with more sales than it has been able to keep up with in the days leading up to his fight Saturday in Las Vegas against Canelo Alvarez. Jord...

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Tags: Marketing and Sponsorship

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