About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Rams tap Corona as first sponsor in L.A.

Published in SportsBusiness Journal on 08 / 08 / 16

Editor's note : This story is revised from the print edition. The Los Angeles Rams have landed Corona as their import beer sponsor, the first of eight to 10 new partnerships that the relocated team expects to announce before its first regular-season game next month. The three-year deal is t...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Daily: UMass Sports Marketing Works With Japanese School

The UMass sports management program will export online courses to students in Japan as part of an innovative program designed to develop talent for executive positions in that nation’s premier pro soccer league, the school and league today announced. Courses that highlight best practices ...

Tags: Colleges

SportsBusiness Journal: Eye for talent puts team in victory lane

A couple of hours before the start of NASCAR’s Sprint Cup season finale at Homestead-Miami Speedway, Roger Penske summoned his two drivers to the vast motorcoach known as RP1. Joey Logano has been a big winner since moving t ...

Tags: In-Depth, Champions, Motorsports

SportsBusiness Journal: On the edge of innovation

Walt Czarnecki was working for Detroit-based American Motors Corp. in 1970, running both dealer marketing and the manufacturer’s racing program, when Roger Penske signed on to run AMC Javelins in the popular Trans-Am sports car series. Late that year, Penske recruited Czarnecki to oversee a ...

Tags: In-Depth, Champions, Motorsports

SportsBusiness Journal: What drives Roger Penske

"Whether he is seated expressionless behind the wheel of a racing car or on the road selling aluminum, Roger Penske is obsessed with a passion to go the fastest, to be the best, to get on top." S panning 14 pages at the back of a 1963 issue of Sports Illustrated, the profile of the young ...

Tags: In-Depth, Champions, Motorsports

SportsBusiness Journal: The journey of John Abbamondi

John Abbamondi completes the Polar Circle Marathon. Photo by: ADVENTURE MARATHONS Editor’s note: This story is revised from the print edition. In a small meeting room at ...

Tags: People and Pop Culture

SportsBusiness Daily: UFC Names Nakisa Bidarian CFO

The UFC has named former Exec VP/Strategy & Business Ventures Nakisa Bidarian  its CFO, replacing John Mulkey , who left the company in December after 10 years in that role. Bidarian joined the UFC four years ago from Mubadala Development Company in the United Arab Emirates. He received h ...

SportsBusiness Journal: Rousey's legacy remains

Editor’s note: This story is revised from the print edition. The mixed martial arts world tilted on its axis this month when a kick to the head floored Ronda Rousey in the main event of UFC 193. Short term, this figures to be a plus for the UFC. The anticipated rematch of what was tr ...

Tags: In-Depth

SportsBusiness Journal: Promos tied to UFC 200

Not long after setting the date and locale for UFC 200, the UFC went to work nailing down two national retail promotions — the first of their kind with a major brand since Anheuser-Busch sent more than 2,000 winners to a fight in New Orleans four years ago, generously priming them with 48 hour ...

Tags: In-Depth

SportsBusiness Journal: Boxing's next pay-per-view star

The sellout crowd cheered raucously as the image of the champion warming up in his dressing room came onto the screen suspended above the ring at Madison Square Garden, then jeered lustily as the candidate for president stepped into the picture to shake his hand. Donald Trump may yet win Iowa. Bu ...

Tags: In-Depth

SportsBusiness Journal: Boland to take helm at Ohio program

Longtime New York University sports law professor Bob Boland will replace Jim Kahler as head of Ohio University’s Master of Sports Administration program in January as part of a restructuring that will allow Kahler to focus on fundraising for the school’s growing Center for Sports Admini ...

Tags: Colleges

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