About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Checking in with the sports class of 2005

Published in SportsBusiness Journal on 07 / 28 / 14

Praveeta Singh P raveeta Singh was at a small software company, putting to work undergraduate degrees in marketing and information systems, when she was bitten by the bug. &ld...

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Tags: In-Depth, Colleges

More Stories by this Author

09/13/13
SportsBusiness Daily: A-Listers Flock To Mayweather-Alvarez Bout

Saturday night's Floyd Mayweather Jr. - Canelo Alvarez fight is the biggest bout in years and is attracting the glitterati to ringside at the MGM Grand Garden Arena in Las Vegas. Execs from Showtime, MGM Entertainment and Golden Boy Promotions were huddling to discuss the seating arrangements late ...

09/09/13
SportsBusiness Journal: Showtime bout already breaking records

Earlier in his career as an attorney representing athletes and entertainers, Showtime Sports head Stephen Espinoza worked behind the scenes for two of boxing’s mega-stars, Oscar De La Hoya and Mike Tyson. Even he has been struck by the clamor surrounding the network’s Saturday pay-per-vi ...

Tags: Events and Attractions

09/04/13
SportsBusiness Daily: Mayweather-Alvarez Setting New Records

Already a lock to set the record for the largest gate in boxing history, the Sept. 14 Floyd Mayweather-Canelo Alvarez fight also will set new Golden Boy Promotions highs in closed-circuit tickets sold, sponsorship sales and activation levels and on-air promotional support. "We're not just breaking t ...

Tags: Events and Attractions, Boxing

08/12/13
SportsBusiness Journal: Programs seek right fit

Some who study sport also study the study of sport. It’s called pedagogy — the study of education — and the professors who teach in and administrate sports management programs have been exploring it for nearly as long as their field has been an acknowledged academic path. Whi ...

Tags: In-Depth

08/12/13
SportsBusiness Journal: Can academic research help sports?

When the conversation in one of the sports management classes he teaches at Temple University turns to the burgeoning field of data analytics, Joris Drayer regales his students with stories of long days and nights sorting through numbers as an assistant in the Oakland A’s front office, smack a ...

Tags: In-Depth

07/22/13
SportsBusiness Journal: The business of mascots

T he cluster of blue-shirted children surged steadily up the aisle, onto the concourse and then down the first base line, shrinking here and stretching there, like paint spilled on the deck of a rocking boat. It was Camp Day at Fluor Field, home to the Greenville Drive, the Class A South Atl ...

Tags: Franchises

06/24/13
SportsBusiness Journal: Corona steps into the ring

Over the last six years, fight fans in Hispanic neighborhoods in the western U.S. and Texas have grown accustomed to seeing Tecate cans featuring the faces of Oscar De La Hoya, Manny Pacquiao, Floyd Mayweather and others who headlined pay-per-view boxing cards on Mexican holiday weekends. Beginni ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Dolphins tackle diverse population

When the Miami Dolphins consider the Hispanic market in South Florida, they set strategies for two distinct groups: The bilingual, bicultural, mostly Cubano Hispanics who make up the breadbasket of the broader market, and the more diverse recent immigrants who have come from a vast expanse of Centra ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Castrol marketing a well-oiled machine

You couldn’t craft a more obvious brand connection than that between the most-watched sports property on Spanish-language television and the motor oil brand that has made it the centerpiece of its Hispanic marketing program in the U.S. The Mexican national soccer team is linked so synonymou ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Cultural touch points in San Antonio

The San Antonio Spurs play in a market that is 55 percent Hispanic. One third of the team’s season-ticket base is Hispanic. About 45 percent of individual game buyers are Hispanic. Yet the Spurs say they have few marketing initiatives targeted specifically at the Hispanic market, instead in ...

Tags: In-Depth

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