About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

Featured Story

Soccer’s growing reach

Published in SportsBusiness Journal on 06 / 02 / 14

They were standing five deep along the bar, shoulder to shoulder from wall to wall, spilling out the open front door and into the courtyard, where another screen provided a viewing spot for those who hadn’t secured space inside. It is like this on many a Saturday at Hooligans, a soccer bar ...

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More Stories by this Author

09/04/13
SportsBusiness Daily: Mayweather-Alvarez Setting New Records

Already a lock to set the record for the largest gate in boxing history, the Sept. 14 Floyd Mayweather-Canelo Alvarez fight also will set new Golden Boy Promotions highs in closed-circuit tickets sold, sponsorship sales and activation levels and on-air promotional support. "We're not just breaking t ...

Tags: Events and Attractions, Boxing

08/12/13
SportsBusiness Journal: Programs seek right fit

Some who study sport also study the study of sport. It’s called pedagogy — the study of education — and the professors who teach in and administrate sports management programs have been exploring it for nearly as long as their field has been an acknowledged academic path. Whi ...

Tags: In-Depth

08/12/13
SportsBusiness Journal: Can academic research help sports?

When the conversation in one of the sports management classes he teaches at Temple University turns to the burgeoning field of data analytics, Joris Drayer regales his students with stories of long days and nights sorting through numbers as an assistant in the Oakland A’s front office, smack a ...

Tags: In-Depth

07/22/13
SportsBusiness Journal: The business of mascots

T he cluster of blue-shirted children surged steadily up the aisle, onto the concourse and then down the first base line, shrinking here and stretching there, like paint spilled on the deck of a rocking boat. It was Camp Day at Fluor Field, home to the Greenville Drive, the Class A South Atl ...

Tags: Franchises

06/24/13
SportsBusiness Journal: Corona steps into the ring

Over the last six years, fight fans in Hispanic neighborhoods in the western U.S. and Texas have grown accustomed to seeing Tecate cans featuring the faces of Oscar De La Hoya, Manny Pacquiao, Floyd Mayweather and others who headlined pay-per-view boxing cards on Mexican holiday weekends. Beginni ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Dolphins tackle diverse population

When the Miami Dolphins consider the Hispanic market in South Florida, they set strategies for two distinct groups: The bilingual, bicultural, mostly Cubano Hispanics who make up the breadbasket of the broader market, and the more diverse recent immigrants who have come from a vast expanse of Centra ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Castrol marketing a well-oiled machine

You couldn’t craft a more obvious brand connection than that between the most-watched sports property on Spanish-language television and the motor oil brand that has made it the centerpiece of its Hispanic marketing program in the U.S. The Mexican national soccer team is linked so synonymou ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Cultural touch points in San Antonio

The San Antonio Spurs play in a market that is 55 percent Hispanic. One third of the team’s season-ticket base is Hispanic. About 45 percent of individual game buyers are Hispanic. Yet the Spurs say they have few marketing initiatives targeted specifically at the Hispanic market, instead in ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Dynamo taps into fan passion

When Maria Duran began her job with the Houston Dynamo two weeks before the team’s first season, her expectation was that the people at games would look a lot like those she saw on the streets and in the supermarkets. “My personal expectation, because I’m from Houston, was that ...

Tags: In-Depth

06/24/13
SportsBusiness Journal: Angels tread where Hispanics are mainstream

Los Angeles Angels owner Arte Moreno was the first Mexican-American to own a major pro sports franchise. The club’s vice president of marketing and ticket sales, Robert Alvarado, is a native Southern Californian who happens to be Hispanic. The Angels have neither a Hispanic marketing depart ...

Tags: In-Depth

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