About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Deep ties for UFC execs, celebrated HS program

Published in SportsBusiness Journal on 11 / 10 / 14

This is not a movie scene. But it feels like one. A very strange one. A high school football game in a sold-out stadium on the edge of the Las Vegas suburbs, telecast in prime time on ESPN, delayed an hour by cloud-to-ground lightning and Old Testament rain. Dana White, the ever-amped, cranke...

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Tags: People and Pop Culture

More Stories by this Author

04/07/14
SportsBusiness Daily: PS4 To Sponsor Upcoming Top Rank Fights

Fight promoter Top Rank has signed Sony PlayStation to a wide-ranging sponsorship that will give the PS4 brand prominent placement in the upcoming Timothy Bradley-Manny Pacquiao and Miguel Cotto-Sergio Martinez PPVs, as well as an HBO card headlined by Juan Manuel Marquez-Mike Alvarado. There also w ...

Tags: Marketing and Sponsorship, Sony, Boxing

03/31/14
SportsBusiness Journal: Overseas bouts shift model for HBO

He can picture it already, the spectacle of petulant super middleweight contender George Groves riding to the ring atop a London bus, a crowd of more than 60,000 stretched to the far reaches of iconic Wembley Stadium for what likely will be the U.K.’s most lucrative fight ever. London-based ...

Tags: Media

03/31/14
SportsBusiness Journal: Award to honor Rooney’s leadership role

Dan Rooney, the Steelers and the NFL grew up together. That’s how NFL Commissioner Roger Goodell began the preface he wrote for Rooney’s autobiography. Steelers Chairman Dan Rooney Photo by: NEWSCOM ...

Tags: People and Pop Culture

03/17/14
SportsBusiness Journal: The RSN conundrum

The Arizona Diamondbacks landed what was an eye-popping $250 million rights fee from Fox Sports Net a scant seven years ago. They are likely to come close to tripling the value of that deal when it expires at the end of 2015. The D-backs’ situation shows how much leverage pro teams have gai ...

Tags: In-Depth, Media

03/17/14
SportsBusiness Journal: RSNs by the 3s

3 That Flew New England Sports Network Late in 1982, the Boston Red Sox, Boston Bruins and rights holder WSBK combined to create NESN, a premium cable network that would launch in 1984. The Sox held 48 percent, the Bruins 32 percent and the TV station 20 ...

Tags: In-Depth, Media

03/03/14
SportsBusiness Daily: David Reinsdorf Dies At 51

David Reinsdorf , a Chicago real estate exec who was the eldest son of White Sox and Bulls Chair Jerry Reinsdorf , has died at the age of 51. The teams released a statement on behalf of the family today but did not provide details. " Jerry , Martyl and the entire Reinsdorf family appreciate the ...

02/17/14
SportsBusiness Journal: Daytona draws new ads

Five NASCAR sponsors are scheduled to debut a combined six new commercial spots during Sunday’s Daytona 500 telecast on Fox, doubling the number unveiled during last year’s season-opening Sprint Cup race. Automotive endemics Ford, Chevy and Goodyear, along with Coca-Cola and Nationwid ...

Tags: Marketing and Sponsorship

01/20/14
SportsBusiness Journal: Fight Pass exceeds UFC’s expectations

When the UFC launched its new Fight Pass digital service in the early morning hours of the first Saturday in January, company President Dana White was watching at a resort in Jackson Hole, Wyo., and chief content officer Marshall Zelaznik was on a laptop in his Los Angeles home. White tweeted a p ...

Tags: Media, Leagues and Governing Bodies

01/20/14
SportsBusiness Journal: How will market handle boxing PPVs?

As the stream of pay-per-view boxing events slowed to a steady drip in the last five years, the executive who has worked on that business since HBO Sports launched it 23 years ago noticed an unanticipated result. HBO was bringing in nearly as much money airing four or five pay-per-view fights a y ...

Tags: Media

01/06/14
SportsBusiness Journal: ESPN Deportes marks 10th anniversary

Lino Garcia was running affiliate marketing for NBC Universal in 2002 when he read the announcement that ESPN was planning a Spanish-language sports channel. Fresh off a couple of years as general manager of Canal Sony, a pan-regional network that delivered subtitled shows from the U.S. to 26 cou ...

Tags: Media

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