About The Author

Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Popular overseas bouts shift model for HBO

03 / 31 / 14

He can picture it already, the spectacle of petulant super middleweight contender George Groves riding to the ring atop a London bus, a crowd of more than 60,000 stretched to the far reaches of iconic Wembley Stadium for what likely will be the U.K.’s most lucrative fight ever. London-based...

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Tags: Media

More Stories by this Author

06/24/13
Corona steps into the ring

Over the last six years, fight fans in Hispanic neighborhoods in the western U.S. and Texas have grown accustomed to seeing Tecate cans featuring the faces of Oscar De La Hoya, Manny Pacquiao, Floyd Mayweather and others who headlined pay-per-view boxing cards on Mexican holiday weekends. Beginni ...

Tags: In-Depth

06/24/13
Dolphins tackle diverse population

When the Miami Dolphins consider the Hispanic market in South Florida, they set strategies for two distinct groups: The bilingual, bicultural, mostly Cubano Hispanics who make up the breadbasket of the broader market, and the more diverse recent immigrants who have come from a vast expanse of Centra ...

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06/24/13
Castrol marketing a well-oiled machine

You couldn’t craft a more obvious brand connection than that between the most-watched sports property on Spanish-language television and the motor oil brand that has made it the centerpiece of its Hispanic marketing program in the U.S. The Mexican national soccer team is linked so synonymou ...

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06/24/13
Cultural touch points in San Antonio

The San Antonio Spurs play in a market that is 55 percent Hispanic. One third of the team’s season-ticket base is Hispanic. About 45 percent of individual game buyers are Hispanic. Yet the Spurs say they have few marketing initiatives targeted specifically at the Hispanic market, instead in ...

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06/24/13
Dynamo taps into fan passion

When Maria Duran began her job with the Houston Dynamo two weeks before the team’s first season, her expectation was that the people at games would look a lot like those she saw on the streets and in the supermarkets. “My personal expectation, because I’m from Houston, was that ...

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06/24/13
Angels tread where Hispanics are mainstream

Los Angeles Angels owner Arte Moreno was the first Mexican-American to own a major pro sports franchise. The club’s vice president of marketing and ticket sales, Robert Alvarado, is a native Southern Californian who happens to be Hispanic. The Angels have neither a Hispanic marketing depart ...

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05/20/13
Reinsdorf values people he knows, trusts

When Steve Schanwald was in the intensive care unit of a Chicago hospital, recovering from surgery after a heart attack, one of the first people to call him was Jerry Reinsdorf. He told the Bulls’ executive vice president of business opera ...

Tags: Events and Attractions

05/20/13
Bulls’ boss finds different role in NBA

It is no secret that Jerry Reinsdorf has been less engaged at the league level in basketball than he has in baseball. He attributes that mostly to the fact that the leagues operate differently, largely, he says, because of the styles of the respect ...

Tags: Events and Attractions

05/20/13
Lifetime Achievement: Jerry Reinsdorf

J erry Reinsdorf hustled from his office through the bowels of U.S. Cellular Field, into the crowded lobby, past a glass case displaying a World Series trophy and out into the parking lot, tossing a thin leather bag into the backseat of his black Cadillac. It was a Thursday evening, an hour be ...

Tags: Events and Attractions

04/29/13
CBS boosts Mayweather promotion

As servers cleared the plates at the end of a working lunch at a famed Manhattan hotel, Stephen Espinoza passed an iPad across the table, careful not to snag an earbud wire on a chair. “This just came in,” the head of Showtime Sports told Richard Schaefer, CEO of Golden Boy Promotions ...

Tags: Media

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