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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Rams tap Corona as first sponsor in L.A.

Published in SportsBusiness Journal on 08 / 08 / 16

Editor's note : This story is revised from the print edition. The Los Angeles Rams have landed Corona as their import beer sponsor, the first of eight to 10 new partnerships that the relocated team expects to announce before its first regular-season game next month. The three-year deal is t...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/28/16
SportsBusiness Daily: Selig To Get Lifetime Achievement Award At SBAs

While on his final trip around the bases, BUD SELIG often spoke of how even he was stunned by the breadth of the transformation MLB underwent during his 22 years as commissioner. Interleague play. Revenue sharing. Two wild-card slots in the playoffs, and then two more. Pooled Internet rights. ...

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03/28/16
SportsBusiness Journal: Selig is Lifetime Achievement honoree

Former MLB Commissioner Bud Selig will be honored May 18 at the Sports Business Awards. Photo by: SCOTT PAULUS / MILWAUKEE BUSINESS JOURNAL While on his final trip around the base ...

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03/21/16
SportsBusiness Journal: Carolina’s Big Cat

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Tags: Champions

03/21/16
SportsBusiness Journal: Richardson has a knack with people

Probe Jerry Richardson for the secrets to his success enough times and he eventually flashes back to the observation of a banker who long ago told him, “Jerry, you’re fortunate that people want to help you.” Those who have known him longest point out that this has happened for a ...

Tags: Champions

03/21/16
SportsBusiness Journal: A first impression of Richardson

You can learn a lot about Jerry Richardson by studying those he keeps close. The 16 seats in his suite at the Super Bowl, for example, went to immediate family members, save for pairs of seats he held for retired Bank Of America executives Hugh McColl and Ed Brown, both instrumental in his pursui ...

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03/21/16
SportsBusiness Journal: ‘Ketchup on my shoes’

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03/21/16
SportsBusiness Journal: Richardson on commissioner search

When the NFL selected Roger Goodell as commissioner in 2006, the runner-up was Gregg Levy, who like Paul Tagliabue had been the league’s outside counsel. Dan Rooney and Jerry Richardson headed the search committee. After the vote, Rooney asked Richardson to go with him to deliver the good news ...

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02/22/16
SportsBusiness Journal: Plugged In: Jeff Novitzky, UFC

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02/22/16
SportsBusiness Journal: Tecate gets fight ready with Alvarez

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Tags: Marketing and Sponsorship

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