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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Plugged In: Jeff Eccleston, CAA Sports Consulting

Published in SportsBusiness Journal on 06 / 05 / 17

Through two decades in the sports industry, Jeff Eccleston has worked hard to take both properties and the brands that sponsor them beyond the numbers produced by his research studies, encouraging marketers to think more about why fans follow sports rather than which sports they follow and question...

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Tags: People and Pop Culture

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