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Bill King

Senior writer Bill King writes special projects and covers combat sports and educational programs.

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Golovkin's Jordan Brand Apparel Line In Huge Demand Ahead Of Alvarez Fight

Published in SportsBusiness Daily on 09 / 15 / 17

The superfight that finally convinced Jordan Brand to produce and distribute a merchandise line for Gennady “GGG” Golovkin has rewarded the company with more sales than it has been able to keep up with in the days leading up to his fight Saturday in Las Vegas against Canelo Alvarez. Jord...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/15/17
SportsBusiness Daily: Golovkin's Jordan Brand Apparel In Huge Demand

The superfight that finally convinced Jordan Brand to produce and distribute a merchandise line for Gennady “GGG” Golovkin has rewarded the company with more sales than it has been able to keep up with in the days leading up to his fight Saturday in Las Vegas against Canelo Alvarez. Jord ...

Tags: Marketing and Sponsorship

09/11/17
SportsBusiness Journal: Why women choose not to negotiate salary

See also: ■  2017’s Game Changers Before she was offered a senior-level role as chief diversity officer of the Atlanta Hawks, Nzinga Shaw had never haggled over salary when considering a job change in the sports industry. Her path came through the human resources department ...

Tags: Game Changers

09/11/17
SportsBusiness Journal: Game Changers: Adrienne Lofton

Photo by: SHAWN HUBBARD W hen Adrienne Lofton left her job as a marketing manager with global retailer Target to lead the launch of upstart Under Armour’s first women’s line, she was energized by the approach of UA founder Kevin Plank. Adrienne Lofton ...

Tags: Game Changers

09/11/17
SportsBusiness Journal: Game Changers: Kenyatta Bynoe

Photo by: DRAE BROWN W hen Kenyatta Bynoe was promoted to vice president of global brand marketing at Spalding last year, she was met with an empowering, yet daunting, mandate: Remake an iconic brand that had fallen behind in the spaces that were most relevant to the you ...

Tags: Game Changers

09/04/17
SportsBusiness Journal: Stakeholders want to stem youth decline

Major League Baseball, the NBA, U.S. Olympic Committee, Nike, NBC Sports Group and a dozen other industry stakeholders will work together on a coordinated strategy to stem declines in youth sports participation as part of a three-year initiative set to be announced this week. Project Play 2020, t ...

Tags: Marketing and Sponsorship

09/04/17
SportsBusiness Journal: Plugged In: Lawrence Epstein, UFC

Moments before Floyd Mayweather and Conor McGregor began their walk-ins on a historic night for combat sports, UFC Chief Operating Officer Lawrence Epstein found his way to his seat at T-Mobile Arena, where his 76-year-old father, Kenny, and teenage sons, Jake and Joe, were waiting. Not to be lost ...

Tags: People and Pop Culture

08/28/17
SportsBusiness Journal: Technology driving youth venue choices

When one of his sports commission clients saw a baseball tournament that had been profitable for a dozen years leave for Ripken Baseball’s six-field complex in Pigeon Forge, Tenn., sports tourism consultant Jon Schmieder called the operators to ask why they made the switch. They explained t ...

Tags: Sports in Society

08/21/17
SportsBusiness Journal: Bout overcomes history, distrust

Take the trepidation that so often has come with large boxing co-promotions, fueled by conflicting business practices and historic distrust, then layer on the unfamiliarity of two organizations that had not worked together, coming from sports often seen as competitors. That was the scene at the s ...

Tags: Events and Attractions

08/14/17
SportsBusiness Journal: High school sports participation

.partSmall {display: none;} @media screen and (max-width: 480px) { .partBig {display:none;} .partSmall {display: block;} } The youth sports world has changed dramatically in the last decade, with the boom of travel teams, the shift toward earlier specialization and parents&rs ...

Tags: In-Depth

08/14/17
SportsBusiness Journal: State of play: Youth sports

Participation in girls high school soccer has increased 10 percent or more in 16 states in the past five years. Photo by: GETTY IMAGES When the AAU’s director of sports considers some of the ...

Tags: In-Depth

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