About The Author

Ben Fischer

Featured Story

Riot Games Goes Big Into Stick-And-Ball Sports To Fill Out NA LCS Franchise Roster

Published in SportsBusiness Daily on 11 / 21 / 17

Riot Games invited traditional sports figures into its new North America League of Legends Championship Series at a level that exceeded industry expectations, experts and observers said. Riot has built the world’s most successful esports property largely through the work of its own employees, ...

Read More

Tags: Leagues and Governing Bodies

More Stories by this Author

11/21/17
SportsBusiness Daily: Riot Games Fills Out NA LCS Franchise Roster

Riot Games invited traditional sports figures into its new North America League of Legends Championship Series at a level that exceeded industry expectations, experts and observers said. Riot has built the world’s most successful esports property largely through the work of its own employees, ...

Tags: Leagues and Governing Bodies

11/21/17
SportsBusiness Daily: Immortals Upset By Riot Not Including It In LCS

Esports organization Immortals bemoaned Riot Games’ decision to exclude them from the new North American League of Legends Championship Series , but promises the organization will continue growing. “I’m as disappointed as I’m sure all of you are, and to be frank, I don&rsquo ...

Tags: Leagues and Governing Bodies

11/20/17
SportsBusiness Daily: Riot Games Awards 10 LoL Slots

The Warriors, Rockets Owner Tilman Fertitta , and Cavaliers Owner Dan Gilbert are among the new owners welcomed into the upper echelon of American esports by Riot Games, winning bids to join the reconstituted North American League of Legends Championship Series starting next year. Riot has announ ...

11/20/17
SportsBusiness Daily Global: GMR Marketing Opens Office In Tokyo

GMR Marketing opened a Tokyo office to handle business related to the 2019 Rugby World Cup and the Tokyo 2020 Games. To lead the office, the agency hired Satoshi Saito as director of sponsorship planning & activation. Saito was previously the Japan FA's deputy marketing director, where he was in ...

Tags: Marketing and Sponsorship, Japan

11/20/17
SportsBusiness Journal: Comcast to make most of Games

Comcast owns the multibillion-dollar broadcast rights to the Olympics through NBCUniversal, and invented a new Xfinity cable interface last year specifically designed for the Rio Games. But at the time, competitor AT&T owned the communications category with Team USA, so Comcast couldn&rsquo ...

Tags: Olympics

11/20/17
SportsBusiness Journal: Bridgestone’s path to figure skating

Bridgestone is enthusiastic about its global Olympics sponsorship, but there’s no denying it makes more sense in the summer. The Japanese tire maker has always been focused on the 2020 Tokyo Games, and the simple fact is, people don’t buy tires in February. So in its first Winter Olym ...

Tags: Olympics

11/17/17
SportsBusiness Daily: GMR Marketing Opening Office In Tokyo

GMR Marketing has opened a Tokyo office to handle business related to the '19 Rugby World Cup and the '20 Tokyo Games. To lead the office, the agency has hired Satoshi Saito as Dir of Sponsorship Planning & Activation. Saito was previously Japan Football Association Deputy Marketing Dir, where h ...

Tags: Labor and Agents, GMR Marketing

11/16/17
SportsBusiness Daily: Toyota Kicking Off Olympic Campaign

Toyota has selected 14 new athletes to lead its global Olympics campaign in the U.S., joining with five previously chosen ambassadors to help the automaker begin to expand its reputation beyond cars. The athletes will play a role in “Start Your Impossible,” a campaign running in 40 marke ...

11/16/17
SportsBusiness Daily: Toyota Adds Athletes To Olympic Campaign

Toyota has selected 14 new athletes to lead its global Olympics campaign in the U.S., joining five previously chosen ambassadors to help the automaker begin to expand its reputation beyond cars. The athletes will play a role in “Start Your Impossible,” a campaign running in 40 markets t ...

Tags: Marketing and Sponsorship, Toyota

11/15/17
SportsBusiness Daily: The Hartford Lines Up '18 Games Marketing

U.S. Paralympics sponsor The Hartford is turning its sports marketing efforts to a consumer-facing campaign for the '18 PyeongChang Games after activating internally for most of its two-decade relationship. The financial services firm today launched a digital and social campaign titled, &l ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug