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Ben Fischer

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Comcast Xfinity Renews Sponsorship Of Esports Tourney Organizer ESL, Evil Geniuses

Published in SportsBusiness Daily on 07 / 26 / 17

Comcast Xfinity has renewed its sponsorship of both esports tournament organizer ESL and the franchise Evil Geniuses in separate one-year extensions, a vote of confidence in the growing yet turbulent industry. Terms were not disclosed, but the brand’s investment has grown as more attention com...

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Tags: Marketing and Sponsorship

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