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Reporters
Research
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Laurie Garrison
Copy Editor; Sports Business Awards coordinator
lgarrison@sportsbusinessjournal.com
704-973-1331
- SportsBusiness Daily
- February 8, 2012 Volume 18, Issue 106
- View This Issue
Marketing and Sponsorship
- Doritos, A-B Win Top Super Bowl Ads
- Beckham Discusses H&M Line, SB Ad
- Umbro Distancing Itself From John Terry
- British Olympians Could Be In Sponsor Row
- Bruins' Tyler Seguin Renews Dunkin' Sponsorship
- Lawsuit: George Brett Falsely Pitching Necklaces
- Marketplace Roundup
Media
- Super Bowl Online Stream Draws Over 2 Million
- Rodgers Earns Raves For Analyst Work On NBC
- Tiger Depicted At Various Ages In New Video Game
- Yahoo Tops Latest ComScore Rankings
Leagues and Governing Bodies
- LPGA Begins Season With Expanded Schedule
- Shortened NBA Season Resulting In Bad Product?
- League Notes
Franchises
Finance
-
Walking In Memphis
Memphis agrees to join Big East as full member for '13-14 school year. -
Now On The Tee....
LPGA opens its expanded '12 schedule with an event in Australia. -
Double Dip
Dunkin' Donuts renews endorsement deal with Bruins' Tyler Seguin. -
Clothes Make The Man
David Beckham discusses his latest endorsement deal and underwear line.
- SportsBusiness Journal
- February 6 - 12, 2012 Volume 14, Issue 40
- View This Week's Issue
Marketing and Sponsorship
- Lucas Oil in for the long haul
- Lucas Oil extends NHRA title deal
- Palmer's brand re-engineers an icon
- IMG fills regional positions
- Stultz takes expertise to JMI
- NRG plugs into NFL stadiums
- 5-Hour Energy expects boost from Cup move
Leagues and Governing Bodies
Franchises
Facilities
Labor and Agents
-
THE BIG STAGE:
Lucas Oil relies on sports marketing to become major industry player. -
CARDIGAN ARMY:
Designers go retro to breathe new life into Arnold Palmer brand. -
FANTASY RICHES:
Elite players compete in ultra-competitive fantasy leagues. -
MILLIONS MORE:
Schools in expanded ACC to see up to $2 million more in TV deal.
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