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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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09/09/13
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09/09/13
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Tunisia national football coach NABIL MAALOUL "announced his resignation following the team's 2-0 defeat" against Cape Verde Saturday night in Tunis ( XINHUA, 9/8 ). ... The Mexican football team fired coach JOSE MANUEL DE LA TORRE "early Saturday morning, about three hours after an embarras ...

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09/09/13
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London Times' PATRICK KIDD : "Unsurprised but v disappointed that squash didn't get Olympic vote. Screwed by being up against wrestling, deserves place more than golf" Reuters' ALAN BALDWIN : "On Rush, Bernie added: "The guy that plays Niki is better looking and more charming"." Sochi 20 ...

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09/06/13
Executive Transactions

The Welsh Rugby Union has announced that Army Lt. Col MARK WILLIAMS has been appointed Millenium Stadium manager. He will also take a place on the WRU exec board. Williams will have full management responsibility for the operation of the Millennium Stadium, which is wholly owned and operated by th ...

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09/06/13
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ROBIN VAN PERSIE "has dismissed claims he is not happy" working under new ManU Manager DAVID MOYES . Van Persie "insists the stories are false." Van Persie: "It's great working with the new manager, David Moyes. He has his own style and methods and I like them" ( PA, 9/5 ). ... Spanish journali ...

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Special Issue On Global Sports

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