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Sponsorship Deals Hit New Highs Across European Football; FIFA Gets Reality Check

Published in SportsBusiness Daily Global on 12 / 23 / 14

Sports marketers had a banner year in 2014, as the Premier League nailed down its reputation as the most marketable football league and major int'l events like the World Cup and the Olympics raked in sponsorship millions. FIFA scored with the World Cup, but the football organization was stung at yea...

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05/22/14
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La Liga side Osasuna coach JAVI GRACIA announced that he is leaving the club after one season. Osasuna finished the year in 18th place in the 20-team La-Liga and has been relegated to the Spanish second division for next season ( Osasuna ). ... La Liga side Real Valladolid, which will be relegated ...

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05/22/14
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Former NBA player HAKEEM OLAJUWON was named NBA Ambassador to Africa and will help develop the sport on the continent. Olajuwon will work with the NBA Africa office in Johannesburg. It is led by NBA VP/Development in Africa AMADOU GALLO FALL . Olajuwon will represent the NBA at events and NBA Car ...

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05/22/14
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London Gurdian's IAN PRIOR : "'The old boy network of the Premier League had spoken' Now New York Times gets stuck into Richard Scudamore" London Telegraph's PAUL HAYWARD : "Countries tend to get ready for World Cups and the Olympics - somehow- but Brazil seems uniquely chaotic" PA's ...

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05/22/14
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05/21/14
Executive Transactions

Relegated La Liga club Real Betis "confirmed" that GABRIEL CALDERON will not continue as coach next season. A statement on Real Betis’ website read, "Gabriel Calderon, whose contract ends on June 30, has told the President of his intention to seek a new challenge" ( FOOTBALL ESPANA, 5/20 ) ...

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05/21/14
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Serie A side Udinese coach FRANCESCO GUIDOLIN "has officially retired," but will be “supervisor” of the Friulani, Watford and Granada. From next season, he "will no longer be the Coach of Udinese, but take on the role of technical supervisor." Udinese "have not yet announced who will b ...

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05/21/14
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London Telegraph's PAUL HAYWARD : "There are signs of elation inside Man Utd at Van Gaal's appointment. Feeling is that he's ideal at this point. Will want autonomy though." Reuters' ALAN BALDWIN : "Passed some time watching the World Stars v F1 drivers charity soccer match at Monaco's St ...

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05/21/14
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05/20/14
Former F1 Driver Jack Brabham Dies At 88

Tributes "are pouring in from the world of Formula One" for JACK BRABHAM , "one of the giants of the sport" who has died at age 88, according to Kevin Eason of the LONDON TIMES. Brabham, a three-time world champion, "had been in poor health for some time." His death "will trigger a bout of national ...

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05/20/14
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La Liga side Granada coach LUCAS ALCARAZ said on Sunday "that he is leaving the club to allow a new face" to make the most of the "potential of the roster" ( ECODIARIO, 5/18 ). ... La Liga side Celta Vigo on Monday announced that it renewed the contract of sporting director MIGUEL TORRECILLA t ...

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