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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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01/10/14
Hitzlsperger: 'Long Way' From Openly Gay Player

Former German midfielder THOMAS HITZLSPERGER said there is "a long way to go" before there will be an openly gay man playing in a top league, according to the BBC. Hitzlsperger, who retired because of injury in September, "revealed his sexuality on Wednesday." Hitzlsperger: "We still have a long w ...

Tags: People and Pop Culture

01/10/14
Australia Rugby Captain Given Ultimatum

Australia rugby national team incumbent captain BEN MOWEN "will only receive match payments if he represents the country this year after missing out on an Australian Rugby Union top-up contract," according to Chris Dutton of the SYDNEY MORNING HERALD. But Mowen denied ARU negotiations "had influen ...

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01/10/14
Executive Transactions

Adidas has promoted Senior VP of Sport Performance ERIC LIEDTKE to succeed ERICH STAMMINGER as exec board member of global brands after Stamminger decided not to extend his contract for personal reasons. Liedtke will aim to boost the sportswear brand ahead of the 2014 World Cup in Brazil ( adida ...

Tags: People and Pop Culture

01/10/14
Names In The News

EPL West Brom appointed former La Liga side Real Betis Manager PEPE MEL as its new head coach "on an 18-month deal." The Baggies "have been looking for a new manager" since sacking Steve Clarke on Dec. 14. Mel, 50, "held talks with West Brom in December but was ruled out after it became clear he w ...

Tags: People and Pop Culture

01/10/14
Twitter Me This...

BT Sport's JAKE HUMPHREY : "I wish Pepe Mel all the best at West Brom, but it should still be Steve Clarke's job. That one still baffles me..." Daily Mirror's ED MALYON : "Argentine sports daily Olé changes name to Léo in celebration of Messi's return" (picture, left). ...

Tags: People and Pop Culture

01/09/14
Investigators: Schumacher At Fault

French investigators said that the skiing accident that left former F1 driver MICHAEL SCHUMACHER "fighting for his life occurred when he left an authorised piste, clipped a rock and fell headlong into a second rock," according to Adam Sage of the LONDON TIMES. In their first public comments on the ...

Tags: People and Pop Culture, Europe

01/09/14
Rodman Sings 'Happy Birthday' To Kim

Former NBA player DENNIS RODMAN "led an auditorium of North Koreans in singing 'Happy Birthday' to their leader on Wednesday," a day after he "sparked controversy by appearing to suggest a Korean-American was to blame for his captivity in North Korea," according to Sam Webb of the London DAILY MAI ...

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01/09/14
Executive Transactions

Brazilian side Atlético Paranaense "has made official" its hiring of Spanish coach MIGUEL ANGEL PORTUGAL . Bolivian club Bolivar released Portugal as its coach on Jan. 2 ( AS, 1/8 ). ... Former Atlético Madrid handball coach TALANT DUJSHEBAEV has been hired to coach Polish handbal ...

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01/09/14
Names In The News

Former German national football team player THOMAS HITZLSPERGER "has come out as Germany's first openly gay professional football player." Hitzlsperger " ended his professional football career in September" ( HANDELSBLATT, 1/8 ). ... Bundesliga club Schalke 04 has acquired German national team ...

Tags: People and Pop Culture

01/09/14
Twitter Me This...

AP's ROB HARRIS : "Problem w/Valcke etc speaking out on Qatar off-message is the confusion it creates for @ fifamedia which has an official line to push on 2022" Harris: "Did we learn anything new today about 2022 World Cup? Not really." PA's MARTYN ZIEGLER : "FA investigating David ...

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