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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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03/27/13
Names In The News

DIEGO MARADONA is a "likely inclusion" in the Dubai Sports Council squad as the hosts seek a place in the knockout stages of the Over-38 category of the 7Up Dubai Government Entities Football League being held at the Dubai Police Officers Club this Thursday ( GULF NEWS, 3/26 ). ... Olympic Gold ...

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03/26/13
Carl Lewis Backs Tokyo Bid

Multiple Olympic Gold Medalist CARL LEWIS has backed Tokyo's bid to host the 2020 Olympic Games, "hailing the Japanese city's strong pedigree for organizing big sporting events," according to Patrick Johnston of REUTERS. The nine-time Olympic champion visited Japan's National Stadium on Monday, a ...

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03/26/13
Hamilton Wanted Move To Red Bull?

F1 CEO BERNIE ECCLESTONE said that LEWIS HAMILTON wanted to move to Red Bull and "had advanced discussions with the champions before he agreed a deal to race for Mercedes this season," according to Alan Baldwin of REUTERS. The '08 world champion asked Ecclestone to "broker a move" to SEBASTIAN ...

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03/26/13
Executive Transactions

Ligue 2 club AS Monaco has appointed KONSTANTIN ZYRYANOV as the club's CEO. VADIM VASILYEV was appointed as the new sporting director ( AS Monac o). ... DFL Digital Sports, which is responsible for all domestic and int'l sales of commercial rights of the Bundesliga, appointed HARALD SCHULT as ...

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03/26/13
Names In The News

A spokesperson for Chelsea Owner ROMAN ABRAMOVICH "denied a news report" on Monday that the Russian billionaire "had been arrested" in the U.S. Spokesperson JOHN MANN said, "It's not true. He is in the U.S. but he has not been arrested or detained" ( REUTERS, 3/25 ). ... Olympic sprinter MICH ...

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03/26/13
Twitter Me This...

BBC's DAVID COULTHARD : "Understand there is wide ranging opinion but its a team sport with 2 individuals represented in the event. Like life it's not perfect" Footballer MARIO BALOTELLI : "Breaking News: Roman Abramovich has been arrested in the US. Apparently spending £50million o ...

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03/25/13
Executive Transactions

F1 team Mercedes AMG Petronas "has cut ties" with its CEO NICK FRY , "who will step down at the beginning of April." Fry's responsibilities "will be taken over" by Exec Dir TOTO WOLFF . Fry, who has been with the team since '02, "will support the team in an advisory role" until at least '14 ( FOC ...

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03/25/13
Names In The News

Real Madrid coach JOSE MOURINHO reiterated his claim that he and not Spain handler VINCENTE DEL BOSQUE "was the rightful recipient of FIFA's 2012 World Coach of the Year award." Mourinho alleged del Bosque picked up the honour at a ceremony in Zurich in January only after "irregularities" when p ...

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03/25/13
Twitter Me This...

BBC presenter GARY LINEKER : "Easy but embarrassing mistake for Lewis Hamilton to make going to his old team McLaren and not Mercedes at the pit stop. One I can relate to" Ferrari's FERNANDO ALONSO : "Mala suerte hoy, como siempre a lo largo de 19 carreras se compensará, as ...

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03/22/13
Ferdinand Defends Qatar Trip

ManU defender RIO FERDINAND has "defended his controversial decision" to jet to the Middle East to be a TV pundit on England's clash with San Marino. Ferdinand withdrew from England’s upcoming qualifiers to "look after his chronic back problem but has sparked fresh controversy over his marat ...

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