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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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South Africa's all-time leading scorer BENNI MCCARTHY "has retired from football" at age 35. McCarthy has been playing for the Orlando Pirates since '11 after leaving West Ham ( BBC, 6/6 ). ... Malaysian junior state cyclist MOHD SHAFIQ IMRAN SYAHRIL was killed during training in Terengganu, M ...

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06/06/13
ICPA CEO Tim May Resigns

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