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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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The IOC announced YAO MING as the latest ambassador for this summer’s 2nd Youth Olympic Games taking place in Nanjing, China. Yao will share his advice and experience of int'l competition with the next generation of young athletes ( IOC ). ... PAUL ROOS "has agreed to a third year as coach ...

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07/29/14
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Source: Twitter London Times' KEVIN EASON : "New contender for worst airport - Budapest. And don’t start me on Wizz Air. First and last flight with non-Wizz" MarcVDS Racing Team Principal BAS LEIN ...

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07/29/14
The Starting Five

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07/28/14
Executive Transactions

Former Bayern Munich Sports Dir CHRISTIAN NERLINGER "will become the managing director of Munich-based sports management agency SAM Sports." The agency, which is a subsidiary of German media group ProSiebenSat.1, "confirmed Nerlinger's hire on Friday." SAM Sports "will focus on advising profession ...

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07/28/14
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After leading Costa Rica "to its greatest World Cup performance ever," head coach  JORGE LUIS PINTO "now will seek out other opportunities in the Americas." The Colombia-born manager "failed to reach a deal with the Costa Rican Football Federation (Fedefut) and will part ways with La Sele." Pi ...

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07/28/14
Twitter Me This...

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07/28/14
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07/25/14
Hangin' With ... Dominic McKay

DOMINIC MCKAY is Scottish Rugby's director of commercial operations, communitions & public affairs. He joined the organization in '08 and took up his current role in '11 in which he is responsible for all commercial, media, marketing, events, ticketing and public affairs activities. He is also ...

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07/25/14
Executive Transactions

The Federation of Int'l Motorcycling (FIM) has appointed TONY SKILLINGTON as commission director. Skillington replaces WOLFGANG SRB , "who was elected as FIM Europe president during the FIM Europe Congress held in Krakow (Poland) in early July, as CMS Director until the current mandate expires" o ...

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07/25/14
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Singaporean businessman ERIC DING SI YANG "was sentenced to three years in jail on Thursday after being found guilty of bribing three Lebanese soccer referees with prostitutes to fix a match." Local media said that Ding's defense counsel, HAMIDUL HAQ , "told the court his client planned to appeal ...

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