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Rio Games Sees Budget Increase By 25% In Wake Of Project Delays, New Transit Plans

04 / 18 / 14

Brazilian authorities "unveiled an infrastructure budget" of $10.76B for the 2016 Rio Olymipcs, which is 25% "more than planned, as they try to reassure the world they can deliver facilities on time," according to Pedro Fonseca of REUTERS. The budget "covers 27 projects in urban development and publ...

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Coca-Cola Seats Are Full, CEO Says

Coca-Cola CEO Muhtar Kent said none of the seats the company was given to the London Games for being an IOC TOP sponsor are "are going empty.” Kent said, “We have people that are making sure that we don’t have any empty seats and we have usage of our tickets. That’s the ...

Tags: Olympics, Coca-Cola, United Kingdom

London's Mayor Gets Around

It is “hard to miss Boris Johnson at the Olympics,” as London's “over-the-top mayor is omnipresent, even for someone used to being the center of attention,” according to Danica Kirka of the AP. Johnson has “found a forum like no other, propelling himself front and cente ...

Tags: Olympics, United Kingdom

Eight Disqualified In Badminton Scandal

World badminton has apologized after eight women were disqualified from the London Games over a match-throwing scandal that has "sullied the sport's reputation," according to Ian Ransom of REUTERS. The expulsion of the four women's doubles pairs Wednesday "sent shockwaves through the tournament." Di ...

Tags: Olympics, Asia, United Kingdom

Team GB Chooses Glory Over Money

British Olympic athletes "are not interested in joining an American-led campaign to allow competitors to reap financial rewards for taking part in the Olympics, preferring instead to focus on glory and Gold Medals," according to Steve Keating of REUTERS. World Champion in the 400m hurdles Dai Greene ...

Tags: Olympics, United Kingdom

Colorful Crowd For Wimbledon Events

The Olympic tennis tournament at Wimbledon is “not even close” to the usual experience at the facility, according to Marc Berman of the N.Y. POST. A sports agent said, “If this is your first time at Wimbledon, you’re not getting the real experience. It’s like someone hi ...

Tags: Olympics, United Kingdom

Phelps' Historic Swim Draws 10 Million On BBC

More than 10 million viewers in the U.K. watched U.S. swimmer Michael Phelps become the "most-decorated Olympian in history" on Tuesday evening, according to John Plunkett of the London GUARDIAN. Phelps won a Gold Medal in the 4x200m freestyle relay, marking his 19th Olympic Medal and drawing a five ...

Tags: Olympics, Media

Craigslist A Hot Spot For Olympic Tickets

Listings website Craigslist "appears to have become the marketplace of choice for sports fans desperate to get their hands on Olympic tickets" for the London Games, according to Alexandra Topping of the London GUARDIAN. However, LOCOG warned the public that "tickets on some listings websites could b ...

Tags: Olympics, United Kingdom

Poor Nations Give Larger Olympic Bonuses

The "poorest countries are the most generous" when it comes to prize money for their athletes at the London Games, according to Olivia Derreumaux of LE FIGARO. Uzbekistan, Armenia and Azerbaijan "promise their athletes" between €640,000 ($787,000) and €811,000 ($997,290) for a Gold Medal. ...

Tags: Olympics, Europe

Olympic Marketing Notes

MEDIA WEEK's John Reynolds reported that the Times newspaper in London "put on up to 100,000 extra copies on the first Saturday of the Olympics," easily outperforming its rivals, after its London 2012 souvenir edition proved a hit with readers. The Telegraph, which has invested heavily in the Olympi ...

Tags: Olympics

Dr. Dre Sneaks Beats Into Olympics

U.S. rapper Dr. Dre has "succeeded with an ambush marketing operation" at the London Games aimed at Great Britain athletes without the knowledge of the British Olympic Association, according to Charles Sale of the London DAILY MAIL. Despite the IOC cracking down on rules regarding non-rights holders ...

Tags: Olympics, United Kingdom

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