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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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10/01/12
IOC Praises '14 Youth Olympics Progress

The IOC Coordination Commission for the Nanjing 2014 Youth Olympic Games concluded its third visit to the Chinese city today, with the commission members praising the strong progress made across all areas of the organization with just less than two years to go until the second edition of the summer ...

Tags: Olympics, China

10/01/12
Britain's Olympic Sports Pooling Rights

Britain’s Olympic and Paralympic sports are "pooling their commercial rights into an independent company" that will market them collectively, hoping to make it easier for potential sponsors to buy into the post-games feelgood factor, according to Roger Blitz of the FINANCIAL TIMES. About 80 sp ...

Tags: Olympics, United Kingdom

09/28/12
G4S Chiefs Await Olympics Review

Execs from security firm G4S will "come under pressure" on Thursday when the board meets to discuss its failure to provide the 10,400 guards commissioned for the London Games, according to Gill Plimmer of the FINANCIAL TIMES. G4S is due to discuss a review of the "high-profile failure," commissioned ...

Tags: Olympics, United Kingdom

09/28/12
Sochi Stands To Be The Best

There is a consensus among those doing preliminary site inspections that the 2014 Sochi Winter Olympic Games "are shaping up to be spectacular," according to Scott Burnside of ESPN.com. U.S. men's hockey GM Brian Burke was in Sochi last spring and told ESPN.com he thinks the 2014 Games could be "the ...

Tags: Olympics, Russia

09/28/12
Olympic Notes

The Bulgarian Ministry of Sports and Youth is "mulling serious changes" in the way sports are financed in the country after a London Games performance "largely deemed a failure." Among the changes would be decreasing the funding for the federations for Olympic training by BGN 6-7M ($4-$4.6M) in '13 ...

Tags: Olympics

09/27/12
Sochi 2014 Announces Slogan

Organizers of the '14 Sochi Games celebrated the 500-days-out mark yesterday by unveiling the event's official slogan: "Hot.Cool.Yours." SOCOG President & CEO Dmitry Chernyshenko said that the slogan is "aimed to bring more foreigners to Sochi and also make Russians proud." He noted that ...

Tags: Olympics, Russia

09/25/12
British Volunteers To Get Olympic Money

Volunteering groups from the London Games are set to receive millions of dollars from the Big Lottery Fund, according to Jasper Copping of the London TELEGRAPH. The community organization is set to "receive a share of the proceeds" worth up to £40M ($65M) when the former athletes' apartments i ...

Tags: Olympics, United Kingdom

09/24/12
Rio Employees Fired For Stealing

The Organizing Committee of the Rio 2016 Olympic Games "fired 10 employees for downloading data without permission from computers at the London Games," according to Pedro Fonseca of REUTERS. On Friday, a statement by the committee said that the employees were working at LOCOG, "as part of the partne ...

Tags: Olympics, Brazil

09/14/12
IOC And IOA On Collision Course

The Indian Olympic Association is objecting to the IOC's "dictate" that it should "hold its election due next month under the supervision of the world body," according to the PTI. The IOC had written two letters stating that "the election process of the IOA would have to be held in strict compliance ...

Tags: India, Olympics

09/13/12
Island Disputes Could Affect Tokyo 2020

The vote to determine the host of the 2020 Olympic Games is less than one year away, and Tokyo's chances of landing the event "could slip away in the wake of Japan's ongoing involvement in island disputes with South Korea, China, Russia and Taiwan," according to Gallagher & Odeven of THE JAPAN T ...

Tags: Olympics, Japan

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