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Rio Games Sees Budget Increase By 25% In Wake Of Project Delays, New Transit Plans

04 / 18 / 14

Brazilian authorities "unveiled an infrastructure budget" of $10.76B for the 2016 Rio Olymipcs, which is 25% "more than planned, as they try to reassure the world they can deliver facilities on time," according to Pedro Fonseca of REUTERS. The budget "covers 27 projects in urban development and publ...

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08/14/12
Nike Ad Just The Start For Farah

Nike has launched an outdoor advertising campaign celebrating Great Britain distance runner Mo Farah's "remarkable" two Olympic Gold Medals. The advertising campaign is to run on digital screens across London.The ad features the lower half of a distance runner -- although "this is not thought to be ...

Tags: Olympics, United Kingdom, Nike

08/14/12
Raucous Ceremony Celebrated Host

London ended "one of the most successful Games in history" Sunday night with 80,000 people in the Olympic Stadium rocking and roaring not for athletes, but "for a raucous, exuberant celebration of modern British culture," according to Martin Fletcher of the LONDON TIMES. Artistic Dir Kim Gavin calle ...

Tags: Olympics, United Kingdom

08/14/12
London Gears Up For The Paralympics

Even as Great Britain "exhales a slightly sad, if self-satisfied, sigh of relief," at the conclusion of the London Games, London 2012 organizers are "kicking off a mammoth turnaround operation to get the capital ready for the biggest Paralympics in history," according to Alexandra Topping of the Lon ...

Tags: Olympics, United Kingdom

08/14/12
Countries To Evaluate Sports Programs

Athletics Australia will restructure its high-performance department, following the team's results at the London Games, "where it fell short of its ambition to win six medals." AA Chair Rob Fildes said, "We will review the high-performance department in entirety, which is normal after the Olympic Ga ...

Tags: Olympics, Australia, Asia, South America, Europe

08/13/12
Olympics Gain Strong Ratings In Europe

The London Games have drawn strong ratings in big European countries, according to George Szalai of the HOLLYWOOD REPORTER. In such major TV markets as Germany, France and Great Britain, the "lack of a big time difference has helped draw bigger live TV crowds than Beijing '08 managed to reach." In t ...

Tags: Media, Europe, Olympics, Japan, Australia

08/13/12
Rogge Hails 'Great' London Games

IOC President Jacques Rogge said that Great Britain cyclist Chris Hoy’s tears of joy after winning his record sixth Olympic Gold Medal "was the defining moment of the London Games," according to Ashling O'Connor of the LONDON TIMES. Rogge said that Hoy's emotional reaction in the Velodrome "ha ...

Tags: Olympics, United Kingdom

08/13/12
Coe To Be Olympics 'Legacy Ambassador'

LOCOG Chair Sebastian Coe will continue his involvement with the Olympics as British Prime Minister David Cameron's "Legacy Ambassador," according to Joe Churcher of the London INDEPENDENT. Coe will now advise the PM on the "best ways to secure long-term benefits for the U.K. and act as a roving amb ...

Tags: Olympics, United Kingdom

08/13/12
Britain Will Maintain Olympics Funding

British Prime Minister David Cameron announced that U.K. Sport will receive £500M ($785M) over the next four years to maintain funding for Olympic sports at the same level before the '16 Rio de Janeiro Games "as during the runup to London," according to Hélène Mulholland of the L ...

Tags: Olympics, United Kingdom

08/13/12
Adidas Tabs Team GB Stars In New Ad

LOCOG partner adidas "has pulled off a perfectly timed bit of brand placement" in a two-and-a-half minute clip featuring a host of Team GB athletes rocking out to Queen, according to Lizzy Davies of the London GUARDIAN. To the jubilant sounds of "Don't Stop Me Now," we see track athlete Jessica Enni ...

Tags: Olympics, United Kingdom

08/13/12
Team GB Kit Boost Retail Sales

Sales of Team GB replica kit have helped to "boost retailers" during the second week of the Olympics despite initial fears that the Games "were affecting footfall in Britain’s high streets and shopping centres," according to Graham Ruddick of the London TELEGRAPH. Department store group John L ...

Tags: Olympics, United Kingdom

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