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Budapest's Withdrawal Highlights Need For Changes, Olympic Insiders Say

Published in SportsBusiness Daily Global on 02 / 24 / 17

Budapest's withdrawal from bidding for the 2024 Olympics, a process "already marred by a string of exits, highlights the need for changes to the Games model, insiders say," according to Karolos Grohmann of REUTERS. The Olympic Games "were once the most hotly contested sports commodity in the wo...

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Tags: Europe, Olympics

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Olympic Notes

The Australian Olympic Committee unveiled a new, modernized brand to give more access to Australian athletes at the Rio Games. The new brand reflects Australia’s Olympic heritage but is designed to resonate with the current and future generation. Australian athletes have worn the crest a ...

Tags: Olympics

Rio Confident A Year Before Games

Brazil's economy "is heading for recession, the president is threatened with impeachment and a huge corruption scandal has engulfed the nation but Rio is riding a wave of confidence in its preparations to host the Olympics next year," according to Fonseca & Downie of REUTERS. The Games start ...

Tags: Olympics, Brazil

Omega To Fund Charitable Projects In Rio

Swiss watchmaker and Olympics TOP sponsor Omega will eschew its traditional ceremonial countdown clock in favor of 12 charitable projects in Rio de Janeiro neighborhoods between now and the start of the 2016 Games. Omega, the official Olympics timekeeper, announced Monday it will fund a refurb ...

Tags: Olympics, Brazil

AOC Wants $516,000 Boost For Athletes

The Australian Olympic Committee "hopes athletes bound for the Rio Games will receive" a A$700,000 ($516,000) boost at the marking of the year-to-go countdown, according to Samantha Lane of the SYDNEY MORNING HERALD. AOC President John Coates "will host the Brazilian ambassador to Australia, the NS ...

Tags: Olympics, Australia

Sheikh Ahmad Urges U.S. Bid For 2024

The "most powerful people in the Olympic movement" have urged the U.S. to "quickly find a replacement for Boston and push ahead" with plans to bid for the 2024 Summer Olympics, according to Julian Linden of REUTERS. The U.S. was "widely regarded as the favorite" for '24. Boston "pulled the plug on t ...

Tags: Olympics, North America

Sorrell Tells IOC Mobile Key To Growth

Marketing communications group WPP Founder & CEO Martin Sorrell said that Olympic chiefs "must pump more content to mobile devices, and extend the allure of the Games outside its 17-day window to stay relevant to young people," according to Ossian Shine of REUTERS. Sorrell told IOC members, "You ...

Tags: Olympics

Rome Determined To Host 2024 Games

Rome "is in meltdown," according to Moore & Politi of the FINANCIAL TIMES. Yet 67-year-old former Fiat and Ferrari Chair Luca Cordero di Montezemolo, who is leading Rome’s bid for the 2024 summer Games, believes that "this is the perfect time for the Eternal City to host the Olympics." He ...

Tags: Olympics, Europe

IOC Picks Beijing To Host 2022 Games

Beijing "is to stage the 2022 Winter Olympics -- despite having little natural snow -- and will become the first city to host both the summer and winter games," according to Moore & Shepherd of the FINANCIAL TIMES. The IOC voted 44:40 in favor "of the Chinese capital over its rival, Almaty in Ka ...

Tags: Olympics, China

Olympic Notes

The Japanese designer of the Tokyo 2020 Olympic Games emblem "hit by a controversy over its similarity to a Belgian design" said on Friday that "he had never seen the other logo, after the Belgian designer hinted at legal action." Questions about whether the Tokyo emblem was "too close to the l ...

Tags: Olympics

IOC Faces Tricky Choice

Hosting duty for the 2022 Winter Games hangs in the balance as the IOC kicks off its annual session in Kuala Lumper shortly before 9am local time Friday (9pm Thursday ET). Almaty, Kazakhstan, and Beijing will make their final cases to the IOC in separate presentations set to begin at 10:30am local t ...

Tags: Asia, Olympics

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