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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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01/28/13
BOA Lifts Gag Order On Companies

A gagging order preventing businesses, which helped build London's Olympics venues from promoting their involvement in the 2012 Games, "has been lifted after the government paid the British Olympic Association" £2M ($3.2M), according to Robert Booth of the London GUARDIAN. The BOA estimates th ...

Tags: Olympics, United Kingdom

01/28/13
Olympic Legacy Lost, Sport Funds Dry Up

The Labour Party has claimed that the government’s "failure to back school sport has left the Olympic legacy 'in tatters' just six months after the triumphant London Games," according to Sam Marsden of the London TELEGRAPH. Teachers and parents "have expressed dismay that Ministers are squande ...

Tags: Olympics, United Kingdom

01/28/13
Olympic Notes

Tokyo 2020 has added five official bid partners, bringing its total of corporate partners to 16. The five new signings consist of: Japanese food manufacturer Marudai Food, private label manufacturer EH, amusement facilities operator Maruhan, travel agency Toptour and Japanese homebuilder Daiwa House ...

Tags: Olympics

01/25/13
Slovakia Joins Poland In 2022 Olympic Bid

Slovakia PM Robert Fico revealed that his country "supports the idea of a joint bid" for the 2022 Winter Olympics with neighbor Poland, according to Santa & Borowski of REUTERS. Fico met with representatives of the Slovak Olympic Committee, the High Tatras mountains regions and the national ice ...

Tags: Olympics, Europe

01/25/13
Olympic Football Could Face Late Games

Teams qualifying for the knock-out stages of the 2020 Olympic football competitions "may face some late nights if Tokyo wins the right to stage the Games," according to David Owen of INSIDE WORLD FOOTBALL. The official bid book for the Japanese city, which was made public this month, indicates that ...

Tags: Olympics, Japan

01/23/13
Athletes Ask Indian Officials To Quit

A group of former athletes has "asked top officials from the Indian Olympic Association to quit," a month after the IOC suspended the national body, according to Romit Guha of the WALL STREET JOURNAL. A letter signed by 20 athletes said the group supports the IOC's decision and urges IOA office bear ...

Tags: Olympics, India

01/23/13
Sochi Agrees To Licensing Agreement

The Sochi 2014 Organizing Committee has entered into a licensing agreement with Russian grocery market X5 Retail Group. Under the agreement, X5 will become an official Sochi 2014 Organizing Committee retail sales operator. The sales of the Sochi 2014 licensed merchandise will be organized in 45 Russ ...

Tags: Olympics, Russia

01/23/13
Olympic Notes

Sochi 2014 Olympic Torch Relay presenting partner Coca-Cola has begun the process of selecting 2,014 torchbearers for the relay, which begins on Oct. 7. The beverage company held a week-long exhibition in Moscow on Thursday to launch the Nomination Campaign. It is also hosting a 13-city tour of Russ ...

Tags: Olympics

01/22/13
Istanbul 2020 Unveils $20M Sponsor Deal

Istanbul 2020 announced that seven of Turkey’s largest companies will unite to sponsor the nation’s bid to host its first Olympic and Paralympic Games in a series of deals worth more than $20M. The deal was signed following a private dinner hosted in Istanbul by Turkey Minister of Youth ...

Tags: Olympics, Europe

01/21/13
Olympic Tickets Cost British Gov't $1.9M

The British government spent nearly £1.2M ($1.9M) of taxpayers' money on tickets for last summer's Olympic and Paralympic Games, so "ministers and civil servants could watch for free," according to Lucy Crossley of the London DAILY MAIL. Coalition ministers "were given access to events" includ ...

Tags: Olympics, United Kingdom

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