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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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05/07/14
IOA Serious About Hosting Asian Games

Indian Olympic Association Secretary General Rajeev Mehta on Tuesday said that the IOA "expressed a strong desire to stage the 2019 Asian Games following the withdrawal of Vietnam capital Hanoi and is banking on the next central government to approve the plan," according to the PTI. Mehta said in ca ...

Tags: Olympics, India

05/06/14
2020 Olympians To Use Hydrogen FCVs

To "showcase Japan’s advanced technology to the world," the Tokyo metropolitan government "plans to use hydrogen-powered fuel-cell vehicles (FCVs) to transport athletes" at the 2020 Tokyo Olympics and Paralympics, according to the YOMIURI SHIMBUN. The metropolitan government "plans to set up a ...

Tags: Olympics, Japan

05/05/14
Norway Votes Against 2022 Games

A majority of those attending the National Congress of the Progress Party, the junior coalition partner of the Norwegian Government, have "voted against going ahead with a bid from Oslo for the 2022 Winter Olympics and Paralympics," according to Emily Goddard of INSIDE THE GAMES. The vote "could mak ...

Tags: Olympics, Europe

05/05/14
NZ Olympic Chief: 'No Hiding' Rio Problems

New Zealand Olympic Chef de Mission Rob Waddell said "there is no hiding" from the problems facing the 2016 Rio Olympics, but believes there is still "potential for a great Games," according to Simon Plumb of FAIRFAX NZ NEWS. Waddell said two years out from the event, Olympic Park -- which typicall ...

Tags: Olympics, Brazil

05/02/14
IOC's Coates Reassures Rio Progress

IOC VP John Coates "has rowed back on his trenchant criticism" of the preparations for the 2016 Rio Olympics, saying he is certain the city will be able to host a "great" event, according to Nick Mulvenney of REUTERS. The Australian told an Olympic forum in Sydney on Tuesday that Brazil "was critica ...

Tags: Olympics

05/02/14
Medical Chief: Water Sports At Risk In Rio

Poor water quality "is shaping as the biggest health risk for athletes" at the Rio Olympics in '16, according to Nicole Jeffery of THE AUSTRALIAN. The national sailing team "will be the first group of Australian athletes to test the waters in Rio." Sailing officials and team medical staff ­acknowled ...

Tags: Olympics, Brazil

05/02/14
IOC Pleased With PyeongChang 2018 Prep

PyeongChang's preparations for the 2018 Winter Games "got a thumbs up" from the IOC on Thursday, "a stark contrast to ongoing concerns over Rio de Janeiro's tardy progress for the 2016 summer Games," according to Amlan Chakraborty of REUTERS. An IOC coordination commission inspected Olympic villages ...

Tags: Olympics, Asia

05/01/14
Australia Looks To Improve Team Culture

Australia has "appointed sport specific team leaders" for the 2016 Olympics in a bid to "boost performance" and enforce appropriate "culture and values" after the scandal-ridden disappointment of the 2012 London Games, according to Nick Mulvenney of REUTERS. Chef de Mission Kitty Chiller on Wednesda ...

Tags: Olympics, Australia

05/01/14
Rio Organizers Vow To Be Ready

Rio Olympics organizers have "countered scathing criticism" from IOC VP John Coates with an "assurance they'll deliver an excellent 2016 Games on time," according to the AFP. Coates on Tuesday voiced "critical concern" over preparations. It "echoed months of worries from the Olympic overseeing body. ...

Tags: Olympics, Brazil

04/30/14
IOC 'Very Concerned' About Rio Prep

IOC VP John Coates has criticized Brazil’s preparations for the 2016 Rio Games as “the worst I have experienced,” but "has warned that it is too late to find an alternative host," according to Simon Hart of the London TELEGRAPH. In a "stinging rebuke to Games organisers" and Brazil ...

Tags: Olympics

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