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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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03/19/13
Spanish PM: Madrid Deserves Games

Spanish PM Mariano Rajoy opened the IOC evaluation team's visit to Madrid by "claiming the city deserves the right to host the 2020 Olympic Games," according to the AFP. Rajoy was "keen to stress the country's experience" in hosting big sporting events and large numbers of visitors. Rajoy: "Of the s ...

Tags: Olympics, Europe

03/18/13
Georgia To Participate In Sochi Games

Georgian National Olympic Committee Chair Leri Khabelov on Saturday "reiterated the country's willingness to participate in the 2014 Winter Olympic Games to be held in Sochi," according to XINHUA. The new government of Georgia "is doing everything possible" to ensure that Georgia takes part in the 2 ...

Tags: Olympics, Russia

03/15/13
Putin Protests Wrestling's Exclusion

Russian President Vladimir Putin labeled the decision to exclude wrestling from the Olympics “unjustified” and said he hoped to take up the sport’s cause with the IOC, according to R-SPORT. Putin said, "It appears unjustified that there is the exclusion from the Olympic program of ...

Tags: Europe, Olympics

03/15/13
IOC Fixes Dates For Meeting With IOA

The IOC has fixed the dates of the joint meeting with the Indian Olympic Association and Sports Ministry in the second week of next month to "find a way towards resolving the issues that led to the country’s ban from the Olympic family," according to the PTI. The IOC said that the joint meetin ...

Tags: Olympics, Asia

03/14/13
Aussie Olympic Team Works On Values

The team culture and values "will be given a higher priority in preparing the 2016 Australian Olympic team, in the wake of "well-publicised disciplinary issues within the once highly successful Australian swimming and cricket teams," according to Nicole Jeffery of THE AUSTRALIAN. The high performanc ...

Tags: Olympics, Australia

03/14/13
Indian Sports Minister Ready To Talk

India Sports Minister Jitendra Singh is ready to talk to the IOC "with an open mind" on the issue of suspension of the Indian Olympic Association, according to Mahendra Kumar Singh of the TIMES OF INDIA. The IOC has invited the minister for a discussion on the "contentious issue which is s ...

Tags: Olympics, India

03/14/13
Audit Report Says Sochi '14 Struggling

An official audit report revealed state overspending on Sochi '14 "amounts to more than half a billion dollars while the government has failed to provide a lasting legacy for sporting venues," according to the AFP. Russia's federal audit office "gave a damning verdict on preparations for the So ...

Tags: Olympics, Russia

03/14/13
Bribery Investiagation Targets BHP

BHP Billiton is the subject of a joint US-Australian bribery investigation into the firm's dealings with foreign officials, "including Chinese dignitaries wooed as part of a multimillion-dollar hospitality and sponsorship program for the 2008 Beijing Olympics," according to McKenzie, Baker & Gar ...

Tags: Olympics, Australia

03/14/13
Olympics Notes

Telekom and the Hungarian Olympic Committee have signed a new cooperation agreement. The deal, valid until the end of '16, states that Magyar Telekom will offer its telecom services as Platinum level sponsor the company assists the renewed Hungarian Olympic Committee achieving its objectives and the ...

Tags: Olympics

03/13/13
Vienna Votes Against Olympic Bid For '28

A public referendum revealed that the citizens of Vienna "have no interest in hosting the 2028 Olympic Summer Games," according to ORF. Almost 72% of voters voted against an Olympic bid. A total of 212,672 voted against, while only 82,940 were in favor of a Games bid. Overall, a total of 295,612 val ...

Tags: Europe, Olympics

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