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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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03/12/13
Olympic Notes

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03/11/13
'Dangerous' Sochi Track To Be Modified

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03/11/13
U.K. Sees Rise In Sport Participation

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03/11/13
Olympic Notes

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03/08/13
IOC Concludes 'Impressive' Tokyo Tour

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Tags: Olympics, Japan

03/08/13
No Extraordinary Security For Sochi

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03/08/13
GOE Official Received $300,000 Bonus

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03/07/13
Japan Wrestling Chief Hopeful For Sport

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03/07/13
Sochi Faces Construction Cost Inflation

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