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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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05/31/13
Olympic Notes

Sixteen schools in Castle Point, U.K. have been awarded a £77,000 ($117,086) boost for pupils "to study the history of the Olympics and Paralympics." The Benfleet & Thundersley Interschool Cluster Trust "has been awarded the investment by the Heritage Lottery Fund" ( ECHO NEWS, ...

Tags: Olympics

05/30/13
Wrestling Makes Olympics Shortlist

Wrestling, baseball/softball and squash made an IOC shortlist "for potential inclusion" in the 2020 Olympics on Wednesday, according to Karolos Grohmann of REUTERS. The sports "will be put to the vote" at the IOC session in Buenos Aires in September with only one of them winning a place on the '20 p ...

Tags: Olympics

05/30/13
Athletics Sees Olympics Revenue Cut

Athletics "will get a lower share of Olympic revenues in the future" after the IOC on Wednesday "recalculated the federations' revenues according to their contribution to the Games," according to Karolos Grohmann of REUTERS. The 26 sports federations at the London 2012 Olympics divided up $519M base ...

Tags: Olympics, Europe

05/30/13
Sochi Says Winter Games Will Be Safe

Sochi Organizing Committee President Dmitry Chernyshenko said that Russian authorities "are working intensively with Games officials to ensure a high level of security," according to the MOSCOW TIMES. Concern over security at the Olympics in Sochi next February "has been high, as the city is in the ...

Tags: Olympics, Russia

05/30/13
Olympic Notes

The Olympic federations participating in the 2012 London Olympics will receive $519.6M, a 75.6% rise from the $296M earned at the 2008 Beijing Games. Olympic federations received $256M from the 2004 Athens Games ( EFE, 5/29 ). ... The attempt to further globalize American football "has suffered a ...

Tags: Olympics

05/29/13
Olympic Host Cities Make Pitch To IOC

Madrid 2020 bid officials "played up the city's ready sports facilities while Istanbul highlighted the strength of the Turkish economy" on Tuesday as the cities prepared for this week's pitch to the IOC, according to Karolos Grohmann of REUTERS. Madrid, Istanbul and Tokyo will be presenting the ...

Tags: Olympics, Europe, Asia

05/29/13
Wrestling Expects To Make Olympic List

FILA President Nenad Lalovic said that wrestling expects to make an IOC shortlist of candidate sports for the 2020 Olympics as it "battles to restore its Olympic presence," according to Karolos Grohmann of REUTERS. Lalovic: "We of course expect to be in the shortlist. We don't have guarantees but we ...

Tags: Olympics

05/29/13
Olympic Notes

Nanjing, China is using the second Asian Youth Games "as an opportunity to gain experience and prepare for the Youth Olympic Games, which it will host next year." The Games will run from Aug. 16-24 and will feature 15 sports and 118 events, with 2,100 athletes ages 13-17 from 45 countries ( W ...

Tags: Olympics

05/28/13
IOA Issues Roadmap For India's Return

The IOC on Friday "issued the roadmap for India's return to the Olympic fold" under which the IOA will have to amend its constitution before July 15 and elect new office bearers by Sept. 1, according to the PTI. The IOC said in a letter to Sports Minister Jitendra Singh and acting IOA CEO V. K. Malh ...

Tags: Olympics, India

05/28/13
S. African Medalist Not On SASCOC List

The South African Sports Confederation & Olympic Committee has "announced a revamped funding programme for athletes," according to David Isaacson of SOWETAN LIVE. However, the Olympic body "cast doubt" on whether Olympic 800m Silver Medalist Caster Semenya would compete at the World Championship ...

Tags: Olympics, Africa

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