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Despite Being The Favorite, Beijing 'Indifferent' About 2022 Olympic Games

Published in SportsBusiness Daily Global on 07 / 07 / 15

Poorly attended news conferences, a meager global social media footprint and lack of "much obvious" enthusiasm on the ground: Beijing looks like an "improbable front-runner" to win the right to host the 2022 Winter Olympics, according to REUTERS. With Oslo dropping out of the race last year Bei...

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