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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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08/08/13
Journalists Face Charges Over Stories

Human Rights Watch reported that "journalists and bloggers are among several groups that have been harassed and threatened by authorities in the Russian city of Sochi in the build-up to next year's Winter Olympics," according to blogger Roy Greenslade of the London GUARDIAN. Two journalists and a ne ...

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08/08/13
COE, Madrid 2020 President Optimistic

Spanish Olympic Committee (COE) and Madrid 2020 President Alejandro Blanco "remains optimistic" that the third time will be "lucky for Madrid when the 2020 host city his announced" in Buenos Aires on Sept. 7, according to XINHUA. Blanco is not concerned that Tokyo "is favorite with the bookmakers." ...

Tags: Olympics, Europe

08/07/13
IOC To Use 'Quiet Diplomacy' With Russia

IOC VP and IOC presidential candidate Ng Ser Miang said Monday that the IOC is engaged in "quiet diplomacy" with Russian leaders to make sure the 2014 Sochi Winter Olympics are not affected by the country's new anti-gay legislation, according to the AP. Ng said that Russian President Vladimir Putin' ...

Tags: Olympics, Russia

08/07/13
IAAF Worlds To Pay $7.2M In Prize Money

The Int'l Association of Athletics Federations has "announced a system of prizes and bonuses in which it will pay a total of $7.2M to medalists and top finishers" in each event of the World Athletics Championships, a nine-day event starting Saturday in Moscow, according to the AFP. The IAAF is also ...

Tags: Olympics, Russia

08/05/13
Rio 2016 May Need $700M In Government Funds

Olympic organizers said that they may have to use $700M in government money "to meet the operating budget for the 2016 Rio de Janeiro Games," according to the AP.  LOC COO Leo Gryner said that as conditions now stand "we need this $700 million." The original budget estimate of $2.8B " ...

Tags: Olympics, Brazil

08/02/13
IOC Sweetens To Lure Nine

The IOC "is turning its sights to the Australian market and will look to entice Nine Entertainment Co. back to the negotiating table after the network pulled out of the race this year," according to Darren Davidson of THE AUSTRALIAN. After failing to generate high enough bids at the start of the yea ...

Tags: Olympics, Australia

08/02/13
Olympic Notes

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Tags: Olympics

07/31/13
UKA Seeks To Keep Paralympic Day

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Tags: Olympics, United Kingdom

07/31/13
Barcelona To Bid For '22 Winter Games

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07/29/13
Sochi 2014 Exempt From Anti-Gay Law

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