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Flawed Strategy, Mistakes Jeopardizing Tokyo's Bid To Host 2020 Olympics05 / 22 / 13With just over three months until the IOC votes on the 2020 Olympic host city, the bid "seems adrift and still lacking a cogent message about why Tokyo should host the biggest global sporting event," according to Jack Gallagher of the JAPAN TIMES. Tokyo Gov. Naoki Inose’s recent "unfortunate c... |
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London Olympics Will Feel 'Socialisation'
Leading marketers have predicted that the rise of "socialisation" as marketers' main focus at the London Olympics will "mark the end of the 30-second television advertisement as the staple of brand communications," according to Simon Canning of THE AUSTRALIAN. The marketing frenzy "is well and truly ...
Rogge 'Clarifies' Sponsor Comments
The IOC issued a "public backing" of TOP sponsors McDonald's and Coca-Cola Tuesday, a day after IOC President Jacques Rogge "was quoted as saying there was a ‘ question mark ’ over their sponsorship due to obesity concerns,” according to Karolos Grohmann of REUTERS. Rogge in a stat ...
Tags: Olympics, United Kingdom
Rain Could Dampen Olympic Games
With the U.K.'s national weather service "predicting showers and long spells of rain" for the opening week of the Olympics, the lack of cover on most of London’s outdoor venues "is likely to leave spectators bedraggled," according to Paul Kelso of the London TELEGRAPH. Around 40% of the seats ...
Tags: Olympics, United Kingdom
Australian Swimmers Want More Money
Swimming Australia has "hosed down a pay row with members of its Olympic team," insisting it will not negotiate pay with swimmers before the London Games, according to Simon King of THE AUSTRALIAN. Australian Olympic Committee boss John Coates has suggested that the swimmers should think themselves ...
Sharapova Named Russia's Flag Bearer
The Russian Olympic Committee confirmed that tennis player Maria Sharapova will be Russia's "first female Olympic flag-bearer" when she carries her country's flag at the London Games, according to REUTERS. ROC President Alexander Zhukov said, "Sharapova will carry our flag. She was the most worthy c ...
Residents Lose Bid To Block Missles
Residents "have lost their High Court battle" to prevent surface-to-air missiles being stationed on the roof of a 17-story residential tower block during the Olympics, according to the London TELEGRAPH. A judge ruled residents at the Fred Wigg Tower in the east London area of Leytonstone "did not ha ...
Tags: Olympics, United Kingdom
Olympics Notes
Japan's horse-riding Buddhist monk Kenki Sato will compete in the London Olympics even though he would "prefer enlightenment to a medal," according to the AFP. Shaven-headed Sato "starts each day with a morning prayer" and has trained since the age of 7 under his father. Sato is following his younge ...
Tags: Olympics
Scarfs Causing Headache For BOA
The British Olympic Association faces "a last-minute scramble to close a £2M ($3.1M) funding gap" only weeks before the London Games, following "slower than projected sales of its Team GB 'supporters scarf' and collectable medals, and has approached government to help broker a solution" accord ...
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Rogge Hits Back At Sponsorship Criticism
IOC President Jacques Rogge’s comments on sponsorship by fast-food giant McDonald’s will "reignite debate about how commercial the Games have become," according to Roger Blitz of the FINANCIAL TIMES. Rogge "takes issue with the notion" that the Games have become more commercial in his 11 ...
Tags: Olympics, United Kingdom
Heathrow Passport Queues 'Unacceptable'
Passport queues at London's Heathrow Airport have been "unacceptably long" during peak periods in recent days, according to Alan Travis of the London GUARDIAN. Its official complaint followed a 7am visit to Heathrow on Monday by Commons Home Affairs Committee Chair Keith Vaz. He said that he was "ap ...
Tags: Olympics, United Kingdom
