Russia, U.S. Team Up For Sochi Security Vladimir Putin's "Mafia Olympics" KHL Breaks Two Weeks Ahead Of Sochi IOC Sources Say Tokyo 2020 In Lead Istanbul's Precarious 2020 Olympic Bid COE Leaders Tout Madrid's 2020 Bid Anti-Doping Law To Help Madrid 2020 Bid Protests Won't Affect 2020 Istanbul Bid Olympics Notes Technology To Drive Sochi Security
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Russia, U.S. To Join Efforts For 2014 Sochi Winter Olympics Security06 / 19 / 13Security issues at large-scale sporting and public events, including the 2014 Sochi Winter Olympics, "will become an area of interaction" between Russia and the U.S., according to RIA. Russian President Vladimir Putin and U.S. President Barack Obama "met late on Monday on the sidelines of the G8 sum... |
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Olympics Brand Second Most Valuable
A recent study by Brand-Finance reported the Olympics brand is valued at $47.6B with an 87% increase since the 2008 Beijing Olympic Games when it was valued at $25.4B. It is the second most-valuable brand in the world, beaten only by Apple at $70.6B. Furthermore, the Olympics brand is worth more tha ...
Chris Hoy To Carry Team GB's Flag
Four-time cycling gold medalist Chris Hoy will lead a depleted Team GB into the London Games Opening Ceremony on Friday night amid complaints that "the event starts too late for most athletes to attend," according to Ashling O'Connor of the LONDON TIMES. Hoy was confirmed Monday as the official flag ...
Twitter, NBCU Team Up For London
Twitter's Olympics hub, part of a partnership with NBCUniversal, "is one of the first times Twitter will serve as an official narrator for a live event," according to Shira Ovide of the WALL STREET JOURNAL. NBC will "tout the website with on-air promotions and links to athlete interviews or video cl ...
Tags: Olympics, United Kingdom
South Koreans Upset With Committee
Residents in Pyeongchang, South Korea, host for the 2018 Winter Olympics, are "up in arms" over organizing committee POCOG for "ignoring them in some key decisions," according to Jung Min-ho of the KOREA TIMES. These "controversial moves included switching the opening and closing ceremonies from the ...
Madrid 2020 Sponsor Deadline Looms
The companies "interested in sponsoring" the Madrid 2020 Olympics bid will have until Aug. 31 to apply, according to MADRIDIARIO.es. The companies will also get the benefit of fiscal advantages. The sponsorship plan was presented by Madrid Mayor Ana Botella. There are four possible packages for comp ...
Olympic Candidate Cities Try To Make An Impression
The three candidates still in the race to host the 2020 Summer Games are "gearing up" to make an impression in the British capital, according to the AFP. Tokyo, Istanbul and Madrid will learn their fate in Buenos Aires on Sep. 13, 2013, when IOC members vote. Tokyo is the only one of the three to ha ...
Olympics Notes
Sportlotto Company was appointed an official partner of the 2014 Olympic and Paralympic Winter Games in the category of "traditional lottery gaming programs." Sportlotto will be able to use its partner status and combined logos in its marketing and communications. More than 100 million tickets will ...
Tags: Olympics
Games Chiefs Hit Back At Cynics
Olympics organizers responded to cynics Sunday after weeks of negative headlines, saying that "criticism over planning mistakes and costs were being outweighed by a surge in public excitement" as the start of the Olympics nears, according to Mohammed Abbas of REUTERS. Britain's "famously caustic med ...
Tags: Olympics, United Kingdom
U.K. Marketing Goes Into Overdrive
The 2012 Olympic and Paralympic Games are the "catalyst for a foreign invasion by the worlds of business, politics, finance and the arts which, it is hoped, will showcase the very best of U.K. plc and attract investment for decades to come," according to Chorley & Dugan of the London INDEPENDENT ...
Tags: Olympics, United Kingdom
London Mayor Warns Of Brand Insanity
London Mayor Boris Johnson warned of the "insanity" of overzealous policing of Olympic brands, according to Roger Blitz of the FINANCIAL TIMES. This comes as organizers "step up efforts" to banish the unauthorized use of words and images associated with the Games. Johnson called for the light-touch ...
