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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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08/28/13
Olympic Notes

The organizers of the Tokyo 2020 Olympic Games bid "celebrated the record results of a new pole" which showed that 92% of the public were in favor of the bid. Tokyo "has struggled in opinion polls throughout the process," with the IOC's own poll showing the city to only have a 70% popularity rating& ...

Tags: Olympics

08/27/13
Fewer Olympics Events Sought

Future Olympics could have less athletes and medals after IOC presidential candidate Ng Ser Miang said that "a review of the cost and size of the Games will be a priority if he wins next month's vote," according to REUTERS. The 64-year-old Singaporean also said that "he would look into scaling back ...

Tags: Olympics

08/26/13
Putin Moves To Thwart Sochi Terrorism

Russia President Vladimir Putin "has signed a decree creating a special security 'prohibited area' designed to thwart terrorist attacks but also deter political rallies" for the 2014 Sochi Olympics, according to Charles Clover of the FINANCIAL TIMES. The decree will take effect on Jan. 7 and remain ...

Tags: Olympics, Russia

08/26/13
IOA Rejects IOC Chargesheet Clause

The suspended Indian Olympic Association on Sunday refused to incorporate the "contentious" IOC-proposed clause "that would have barred chargesheeted individuals from holding any post and suggested an alternative that would affect only convicted officials," according to the PTI. While the IOA accept ...

Tags: Olympics, India

08/26/13
Olympic Notes

Tokyo Governor Naoki Inose said that radiation levels in Tokyo "are no different from those of other major world cities and the worsening crisis at Japan's Fukushima nuclear plant should have no impact on the city's bid to host the 2020 Olympics." Inose said that he was confident the problem would b ...

Tags: Olympics

08/23/13
Russia: Gay Law Won't Affect Games

Russia has assured the IOC that a controversial anti-gay law which has triggered protests in many countries "will not affect athletes or spectators" attending the 2014 Sochi Olympics, according to Karolos Grohmann of REUTERS. The IOC, which "had asked for clarifications" regarding the law this month ...

Tags: Olympics, Russia

08/23/13
Olympic Notes

The Australian Olympic Committee will "bring down its judgment" on Australia's Olympic men's 4x100m freestyle relay team. Four months after being punished by Swimming Australia for their "ill-conceived bonding session at a pre-Olympic camp in Manchester last year," the six swimmers -- James Magnusse ...

Tags: Olympics

08/22/13
GasolTo Join Madrid 2020 In Buenos Aires

NBA L.A. Lakers Pau Gasol "has also decided to join the Madrid 2020 bid in Buenos Aires, when the IOC is scheduled to announce the host of the 2020 Olympics," according to Masato Sugimori of BERNABEU DIGITAL. Gasol has canceled "countless agreements with sponsors that he previously had scheduled." D ...

Tags: Europe, Olympics

08/22/13
Sochi Preparing For Torch Relay

Preparations in Sochi for the 2014 Winter Olympics "are in full swing" less than six months before the start of the Games, according to Karolos Grohmann of REUTERS. The host nation is "bracing for the torch-lighting ceremony in ancient Olympia, Greece, next month." Organizers "are rushing to complet ...

Tags: Olympics, Russia

08/22/13
Olympic Notes

Urging the Indian Olympic Association to sort out its differences with the IOC through negotiations, Sports Minister Jitendra Singh on Wednesday "asked the administrators to put national interest first to ensure that the ban on India is revoked at the earliest." The IOC had sent the revised draft Co ...

Tags: Olympics

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