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McDonald's Named One Of 15 Contracted Caterers For 2014 Sochi Winter Olympics05 / 24 / 13McDonald's "will get a triumphant welcome in Sochi as the event's official restaurant," according to Lena Smirnova of the MOSCOW TIMES. As one of 15 contracted caterers to the 2014 Sochi Olympics, "the world's largest fast food chain and nine-time official restaurant partner of the games will build ... |
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Olympics Notes
Culture Secretary Jeremy Hunt has "hinted" the Olympic Games could be broadcast on pay-per-view Sky TV in future. Hunt revealed that the government will "launch a review" into whether the Olympics should stay on free-to-air TV. The government recently ignored Labour's plans for a review of "listed e ...
Tags: Olympics
Rogge Defends VIP Treatment
IOC President Jacques Rogge has "defended the VIP treatment afforded to him and his colleagues" at the London Games by claiming they are "working class people," according to Oliver Pickup of the London TELEGRAPH. Rogge is staying in a suite at the "plush, five-star Hilton Hotel in one of the most af ...
Tags: Olympics, United Kingdom
Olympics Brand Second Most Valuable
A recent study by Brand-Finance reported the Olympics brand is valued at $47.6B with an 87% increase since the 2008 Beijing Olympic Games when it was valued at $25.4B. It is the second most-valuable brand in the world, beaten only by Apple at $70.6B. Furthermore, the Olympics brand is worth more tha ...
Chris Hoy To Carry Team GB's Flag
Four-time cycling gold medalist Chris Hoy will lead a depleted Team GB into the London Games Opening Ceremony on Friday night amid complaints that "the event starts too late for most athletes to attend," according to Ashling O'Connor of the LONDON TIMES. Hoy was confirmed Monday as the official flag ...
Twitter, NBCU Team Up For London
Twitter's Olympics hub, part of a partnership with NBCUniversal, "is one of the first times Twitter will serve as an official narrator for a live event," according to Shira Ovide of the WALL STREET JOURNAL. NBC will "tout the website with on-air promotions and links to athlete interviews or video cl ...
Tags: Olympics, United Kingdom
South Koreans Upset With Committee
Residents in Pyeongchang, South Korea, host for the 2018 Winter Olympics, are "up in arms" over organizing committee POCOG for "ignoring them in some key decisions," according to Jung Min-ho of the KOREA TIMES. These "controversial moves included switching the opening and closing ceremonies from the ...
Madrid 2020 Sponsor Deadline Looms
The companies "interested in sponsoring" the Madrid 2020 Olympics bid will have until Aug. 31 to apply, according to MADRIDIARIO.es. The companies will also get the benefit of fiscal advantages. The sponsorship plan was presented by Madrid Mayor Ana Botella. There are four possible packages for comp ...
Olympic Candidate Cities Try To Make An Impression
The three candidates still in the race to host the 2020 Summer Games are "gearing up" to make an impression in the British capital, according to the AFP. Tokyo, Istanbul and Madrid will learn their fate in Buenos Aires on Sep. 13, 2013, when IOC members vote. Tokyo is the only one of the three to ha ...
Olympics Notes
Sportlotto Company was appointed an official partner of the 2014 Olympic and Paralympic Winter Games in the category of "traditional lottery gaming programs." Sportlotto will be able to use its partner status and combined logos in its marketing and communications. More than 100 million tickets will ...
Tags: Olympics
Games Chiefs Hit Back At Cynics
Olympics organizers responded to cynics Sunday after weeks of negative headlines, saying that "criticism over planning mistakes and costs were being outweighed by a surge in public excitement" as the start of the Olympics nears, according to Mohammed Abbas of REUTERS. Britain's "famously caustic med ...
Tags: Olympics, United Kingdom
