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Rio 2016 Olympics Official Says Games $200M Short Of Sponsorship Target

Published in SportsBusiness Daily Global on 04 / 17 / 15

Organizers of next year’s summer Olympics in Rio de Janeiro are roughly $200M short of reaching their sponsorship target of R$3.5B ($1.2B), according to a local organizing committee official. Rio 2016 Exec Dir of Communications Mario Andrada told SBD Global that organizers are currently prepar...

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