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Flawed Strategy, Mistakes Jeopardizing Tokyo's Bid To Host 2020 Olympics05 / 22 / 13With just over three months until the IOC votes on the 2020 Olympic host city, the bid "seems adrift and still lacking a cogent message about why Tokyo should host the biggest global sporting event," according to Jack Gallagher of the JAPAN TIMES. Tokyo Gov. Naoki Inose’s recent "unfortunate c... |
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Poor Nations Give Larger Olympic Bonuses
The "poorest countries are the most generous" when it comes to prize money for their athletes at the London Games, according to Olivia Derreumaux of LE FIGARO. Uzbekistan, Armenia and Azerbaijan "promise their athletes" between €640,000 ($787,000) and €811,000 ($997,290) for a Gold Medal. ...
Olympic Marketing Notes
MEDIA WEEK's John Reynolds reported that the Times newspaper in London "put on up to 100,000 extra copies on the first Saturday of the Olympics," easily outperforming its rivals, after its London 2012 souvenir edition proved a hit with readers. The Telegraph, which has invested heavily in the Olympi ...
Tags: Olympics
Dr. Dre Sneaks Beats Into Olympics
U.S. rapper Dr. Dre has "succeeded with an ambush marketing operation" at the London Games aimed at Great Britain athletes without the knowledge of the British Olympic Association, according to Charles Sale of the London DAILY MAIL. Despite the IOC cracking down on rules regarding non-rights holders ...
Tags: Olympics, United Kingdom
Ticketing System To Be Reviewed By IOC
The IOC will "review the way it handles ticketing" after calls for it to invest hundreds of millions of pounds in a centralized system that could be used for every Olympics, according to Owen Gibson of the London GUARDIAN. British Olympic Association Chair Colin Moynihan "has called for the IO ...
Tags: Olympics, United Kingdom
Visa Campaign Hears Cheers
Visa has collected more than 28 million "cheers" from fans worldwide for its "Go World" campaign. Since May, the financial services company has encouraged fans to cheer on its 60 sponsored athletes like U.S. swimmer Michael Phelps and gymnast Nastia Liukin by submitting digital "cheers" through clic ...
Tags: Olympics, United Kingdom
ManU's NYSE Listing Begins
ManU has started the process for its N.Y. Stock Exchange listing and hopes "to raise" up to $383M by selling a 10.2% stake in the club, according to James Ducker of the LONDON TIMES. A total of 16.7 million shares "will be offered and priced at between $16 and $20 per share." It values ManU at up to ...
Tags: Olympics, United Kingdom
Welcome To The First Twitter Games
The IOC "has no regrets about embracing social media" for what has unofficially been dubbed as the "Twitter Games," despite the expulsion of two athletes for their tweets and others being abused online, according to Nick Mulvenney of REUTERS. IOC spokesperson Mark Adams said that the Olympics ruling ...
Tags: Olympics, United Kingdom
Putting Happy Face On For Olympics
A skeptical British public "has become much more positive about the London Olympics since the spectacular Opening Ceremony on Friday night," according to a poll cited by Grice & Taylor of the London INDEPENDENT. ComRes found that 50% of people "now believe the Olympics will be worth" the $14.6B ...
Tags: Olympics, United Kingdom
Olympics Marketing Notes
MARKETING MAGAZINE's Gemma Charles noted a number of brands with direct competitors as official sponsors of the Olympics "have cut their marketing spend by millions of pounds" in the run up to the London Games. Exclusive research by Ebiquity, commissioned by Marketing Magazine, has revealed that Uni ...
Tags: Olympics
Olympics Notes
LE PARISIEN reported that French President Francois Hollande was in London to support the French athletes at the Games and took the time to "evoke the possibility" of a French bid for the 2024 Olympics. However he made sure to declare "he was not announcing a bid" and it was just "something to th ...
Tags: Olympics, United Kingdom
