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Flawed Strategy, Mistakes Jeopardizing Tokyo's Bid To Host 2020 Olympics05 / 22 / 13With just over three months until the IOC votes on the 2020 Olympic host city, the bid "seems adrift and still lacking a cogent message about why Tokyo should host the biggest global sporting event," according to Jack Gallagher of the JAPAN TIMES. Tokyo Gov. Naoki Inose’s recent "unfortunate c... |
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Olympic Marketing Notes
MARKETING MAGAZINE wrote IOC TOP sponsor McDonald's CEO Jill McDonald is "direct, admitting that the negative press comes with the territory when you are a polarising brand." McDonald said, "I am not going to worry about other sponsors or what the media is writing about. I am only worried about what ...
Tags: Olympics, United Kingdom
Olympic Notes
In London, Michael Hann cited NME that reported Ed Sheeran "is to perform with some combination of the surviving members of Pink Floyd at the London Games Closing Ceremony" on Aug. 12. The Brit award-winning singer-songwriter said that he is to perform just one song. Sheeran: "I'm doing a song with ...
Tags: Olympics, United Kingdom
Visa Cards Are Getting A Workout
International visitors to the London Games have spent almost $700M through Visa since July 23. The company said on Thursday that travelers from the U.S. spent $85.5M, more than any other country. Japan ($50.9M) and France ($41.5M) spent the second and third most, respectively. Visa was tracking mone ...
Tags: Olympics, United Kingdom
Coca-Cola Seats Are Full, CEO Says
Coca-Cola CEO Muhtar Kent said none of the seats the company was given to the London Games for being an IOC TOP sponsor are "are going empty.” Kent said, “We have people that are making sure that we don’t have any empty seats and we have usage of our tickets. That’s the ...
Tags: Olympics, Coca-Cola, United Kingdom
London's Mayor Gets Around
It is “hard to miss Boris Johnson at the Olympics,” as London's “over-the-top mayor is omnipresent, even for someone used to being the center of attention,” according to Danica Kirka of the AP. Johnson has “found a forum like no other, propelling himself front and cente ...
Tags: Olympics, United Kingdom
Eight Disqualified In Badminton Scandal
World badminton has apologized after eight women were disqualified from the London Games over a match-throwing scandal that has "sullied the sport's reputation," according to Ian Ransom of REUTERS. The expulsion of the four women's doubles pairs Wednesday "sent shockwaves through the tournament." Di ...
Tags: Olympics, Asia, United Kingdom
Team GB Chooses Glory Over Money
British Olympic athletes "are not interested in joining an American-led campaign to allow competitors to reap financial rewards for taking part in the Olympics, preferring instead to focus on glory and Gold Medals," according to Steve Keating of REUTERS. World Champion in the 400m hurdles Dai Greene ...
Tags: Olympics, United Kingdom
Colorful Crowd For Wimbledon Events
The Olympic tennis tournament at Wimbledon is “not even close” to the usual experience at the facility, according to Marc Berman of the N.Y. POST. A sports agent said, “If this is your first time at Wimbledon, you’re not getting the real experience. It’s like someone hi ...
Tags: Olympics, United Kingdom
Phelps' Historic Swim Draws 10 Million On BBC
More than 10 million viewers in the U.K. watched U.S. swimmer Michael Phelps become the "most-decorated Olympian in history" on Tuesday evening, according to John Plunkett of the London GUARDIAN. Phelps won a Gold Medal in the 4x200m freestyle relay, marking his 19th Olympic Medal and drawing a five ...
Craigslist A Hot Spot For Olympic Tickets
Listings website Craigslist "appears to have become the marketplace of choice for sports fans desperate to get their hands on Olympic tickets" for the London Games, according to Alexandra Topping of the London GUARDIAN. However, LOCOG warned the public that "tickets on some listings websites could b ...
Tags: Olympics, United Kingdom
