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Qualcomm's Wireless Charging Technology Used In Formula E To Hit Market Within 3 Years

Published in SportsBusiness Daily Global on 04 / 02 / 15

Qualcomm expects its wireless charging technology will hit car showrooms within three years, according to a company official. Wireless charging, which is currently being tested in Formula E, will soon appear on tick sheets right next to car color and upholstery, said Graeme Davison, Qualcomm's VP of...

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Tags: Marketing and Sponsorship, North America, Europe

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02/20/14
Aussie Medals Worth $6M

The price of a Medal at the Sochi Olympics for Australia is about A$6.7M ($6M), according to John Lehmann of NEWS LIMITED NETWORK. The overall cost of preparing Australia’s Winter Olympic team was just over A$20M, according to sports officials. But taxpayers "have only forked out" about A$9.5M ...

Tags: Olympics, Australia

02/20/14
IOC Bans Black Bands For Ukrainians

The IOC has banned Ukrainian competitors at the Sochi Olympics from wearing black armbands "to commemorate the deaths of protesters and police in Kiev," according to Shaun Walker of the London GUARDIAN. The country's Olympic association said in a statement it had asked the IOC if its competitors cou ...

Tags: Olympics

02/20/14
Olympics 'Very Important' For Israel

At the start of every Winter Olympics, "the fact that Israel sends a delegation to the Games and the identity of its representatives are almost unanimously received by bewilderment, and often even ridicule, from the general public," according to Allon Sinai of the JERUSALEM POST. Olympic Committee o ...

Tags: Olympics, Middle East

02/19/14
Sochi A Big Topic On Social Networks

With Facebook and Twitter leading the way, both fans and athletes of the Sochi 2014 Olympic Winter Games are making an impression on social media platforms across the globe. Facebook and Twitter are at the forefront of social media activity when it ...

Tags: Olympics, Russia

02/19/14
Dow Pushes Products For Customers

Dow’s Veronika Irkha craned her head back and gazed upward at the white beams climbing from the ground to the roof line of the Bolshoy Ice Dome in the Olympic Park. “Whenever I come in it’s, ‘Wow,’” the Russian chemist-turned-Olympic marketer said. “The whol ...

Tags: Olympics, Russia

02/19/14
IOC Looks At Skateboarding, BMX

Energized by the additions of slopestyle and freeskiing to the Winter Games program, the IOC is weighing the addition of skateboarding and BMX halfpipe and park to the Summer Olympic program for the 2020 Tokyo Games. IOC Sports Dir Christophe Dubi said he expects the IOC to recognize the Int'l Skate ...

Tags: Olympics, Russia, Japan

02/19/14
Sochi Hotels Problems Realized Too Late

The IOC's chief coordinator for the Sochi Olympics said Monday the organization sounded a "red alert" in September because delays in hotel construction "were posing a serious threat to the event," according to Futterman & White of the WALL STREET JOURNAL. IOC Chief Supervisor of the 2014 Olympic ...

Tags: Olympics, Russia

02/19/14
IOC Could Add Anti-Discrimination Clause

Future Olympic bidders "may have to abide by a specific anti-discrimination rule modelled on the Olympic Charter's Principle 6 if they are to be awarded the Games," according to Karolos Grohmann of REUTERS. Principle 6 said sport "does not discriminate on any grounds, including race, religion, polit ...

Tags: Olympics

02/18/14
IOC Reprices TOP Deals At $200M

The IOC has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100M to $200M. Panasonic last week became the first TOP partner to sign an agreement beyond '20. Sources familiar with the deal said the eight-year sponsorship, which runs from '17 ...

Tags: Olympics

02/18/14
Organizers: Injuries Not Weather Related

After a spate of injuries over the last few days, Sochi Olympics organizers "have denied that the alpine conditions caused by warm weather in the first week of the Games were to blame," according to Nick Miller of the SYDNEY MORNING HERALD. In the worst injury of the Games, Russian freestyle skier ...

Tags: Olympics, Russia

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