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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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10/14/13
Mutko: No Sign Of Sochi Boycott

Russia on Friday said that "it did not have confirmation of a single country boycotting next year's Sochi Winter Olympics despite a furore over an anti-gay law and vowed to hold one of the best Games ever," according to the AFP. Speaking to the Russian lower house of parliament, Sports Minister Vita ...

Tags: Olympics, Russia

10/11/13
London 2012 Architects Earned £400M

Architects behind the London 2012 Olympics took home at least £400M of "public money for designing" the Games’ flagship venues, legacy and infrastructure, according to Merlin Fulcher of the ARCHITECTS JOURNAL. A total of 19 "key architects, engineers and designers" netted more than &poun ...

Tags: Olympics, United Kingdom

10/11/13
Olympic Notes

A dolphin will take part in the 2014 Sochi Olympics torch relay "three days before the opening ceremony." An animal trainer "is to hold a dolphin's fin in one hand and the torch in the other before the pair swims across a small pool" in Sochi on Feb. 4 ( R-SPORT, 10/10 ). ... A senior Georgian o ...

Tags: Olympics

10/10/13
Barcelona Politician Abstains From Vote

Barcelona City Council Popular Municipal Group President Alberto Fernandez announced that he "will not support a Barcelona-Pyrenees 2022 Winter Olympic bid," according to the EFE. Fernandez indicated "he will abstain when asked to vote on the bid." Fernandez "has shown that the Olympic candidacy wou ...

Tags: Europe, Olympics

10/10/13
Sochi '14 Corruption Concerns Remain

What does $51B "buy you in a Black Sea subtropical resort these days?" A "heap of trouble, if the preparations for the 2014 Winter Olympics in Sochi are anything to go by," according to Owen Gibson of the London GUARDIAN. With 120 days to go until the opening ceremony, "around half that sum is alle ...

Tags: Olympics, Russia

10/09/13
Sochi Torch Mishap Used In Zippo Ad

A cigarette lighter "looked set to spark an Olympian spat" Tuesday after an image of one relighting the Sochi 2014 torch "was used in advertising," according to R-SPORT. The 123-day Winter Games torch relay "began amid patriotic fanfare" on Moscow's Red Square on Monday, but the ceremony "was oversh ...

Tags: Olympics, Russia

10/09/13
Olympic Notes

A citizens group said that it measured "high radiation levels at candidate venues" for the 2020 Tokyo Olympics, but the metropolitan government "disputes the data" and the IOC "has shown little interest." The group said that some of the potential venues for the Summer Games "had radiation levels exc ...

Tags: Olympics

10/08/13
Sweeney Named British Olympic CEO

Puma Head of Business Development Bill Sweeney has been named CEO of the British Olympic Association, according to Charles Sale of the London DAILY MAIL. Sweeney takes over for Andy Hunt who left "as part of the major downsizing of the organisation" after London 2012. Sweeney brings "important comme ...

Tags: Olympics, United Kingdom

10/08/13
Former Spanish Paralympic Leader Fined

Former Spanish Sports Federation for the Intellectually Disabled (FEDDI) President Fernando Martin Vicente is "the only person among the 19 accused in the 'false paralympics' case to have been punished, while charges were withdrawn for each of the others," according to the EFE. Vicente was fined &eu ...

Tags: Europe, Olympics

10/07/13
Sochi's Surveillance Plan Revealed

Athletes and spectators attending the 2014 Sochi Olympics "will face some of the most invasive and systematic spying and surveillance in the history of the Games," according to Shaun Walker of the London GUARDIAN. Russia's FSB security service "plans to ensure that no communication by competitors or ...

Tags: Olympics, Russia

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