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McDonald's Named One Of 15 Contracted Caterers For 2014 Sochi Winter Olympics05 / 24 / 13McDonald's "will get a triumphant welcome in Sochi as the event's official restaurant," according to Lena Smirnova of the MOSCOW TIMES. As one of 15 contracted caterers to the 2014 Sochi Olympics, "the world's largest fast food chain and nine-time official restaurant partner of the games will build ... |
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Coe Calls For More Athletics In Schools
LOCOG Chair Sebastian Coe has “demanded more compulsory sport in schools to capitalise on the enthusiasm generated by the Olympics and to stop Britain's stunning successes from being a flash in the pan,” according to Morris & Milmo of the London INDEPENDENT. U.K. Prime Minister David ...
Tags: Olympics, United Kingdom
FIBA Doesn't Back Age Limit
USA Basketball can limit its team to players under the age of 23, as NBA Commissioner David Stern recently proposed, but do not expect the rest of the world to follow suit any time soon. FIBA Secretary General Patrick Baumann said that he will meet with Stern about the idea to get more details befor ...
Tags: Olympics, United Kingdom
AOC Sitting On $100M Reserve
Australian Olympic Committee President John Coates has been calling "for more taxpayer funding of elite sports" at the same time as financial accounts show that his organization sits atop $100M in funds, according to Ben Butler of the SYDNEY MORNING HERALD. The money, invested in shares and property ...
Brazil: Bonuses For Football Gold Only
The traditional bonuses that the Brazilian Football team and the coaching staff receive from the Brazilian Football Confederation (CBF) "will only be paid" if they win the Gold Medal at the London Games, according to Carlos Padeiro of UOL.com.br. The decision had been made before the team left for L ...
Olympic Marketing Notes
REUTERS' Karolos Grohmann reported that small, remote-controlled versions of Mini cars whizzing around Olympic Stadium to shuttle javelins, discus and hammers back to the athletes "have triggered branding questions at what are strictly ad-free Olympic venues at the London Games." The Minis, made by ...
Tags: Olympics, United Kingdom
Olympic Notes
In London, Shekhar Bhatia noted Olympics bosses have admitted that they have brought on "too many unpaid volunteers for the Games." They have been “astonished” by the low demand from VIPs for volunteer-chauffeured cars. So few of the BMWs are being used that many of the 9,000 drivers "ha ...
Tags: Olympics, United Kingdom
Bolt Set To Cash In On Gold
Usain Bolt is "set to race ahead of many of his fellow Olympians with new endorsement deals," after securing his position as the world's fastest man with back-to-back Gold Medals, according to Glenda Kwek of the BRISBANE TIMES. Australian celebrity agent Max Markson said, "That 10 seconds is worth $ ...
Tags: Olympics, United Kingdom
Welcome To The Olympic 'Crying Games'
The London Games have become "the Crying Games," a time when Great Britain's winning athletes allow their "emotions to rule the waves and nearly drown Britannia in a torrent of jubilation, despair and sporting tears," according to Peter Simpson of the SOUTH CHINA MORNING POST. Team GB is "bagging go ...
Tags: Olympics, Europe, United Kingdom
IOC Studys Social Hook Up
The IOC is “looking to become the first sports property to land a marketing deal with Google or Facebook,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The organization hosted Google Exec Chair Eric Schmidt last week in London and is considering “turning social and dig ...
Tags: Olympics, United Kingdom
Coe Recognizes This Year's London
LOCOG Chair Sebastian Coe said that "huge and enthusiastic crowds at the London Olympics are helping to dispel last year's images of rioters rampaging through the capital," according to Avril Ormsby of REUTERS. This time last year, Olympic officials from more than 200 countries were in the country d ...
Tags: Olympics, United Kingdom
