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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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10/17/13
Bach Names Coordination Commissions

IOC President Thomas Bach has appointed IOC VP John Coates as chairman of the Coordination Commission for the Games for the 2020 Tokyo Games. Frank Fredericks has been named  Coordination Commission chairman for the 2018 Buenos Aires Youth Olympic Games. Coates and Fredericks will lead two team ...

Tags: Olympics

10/17/13
Olympic Notes

Puerto Rican banking exec Richard Carrion, who was "instrumental in building up the financial security of the IOC, has resigned from his key roles in the Olympic body following his failed bid for the presidency." Carrion quit his "different positions within the IOC," including as chairman of the fin ...

Tags: Olympics

10/16/13
FIS President Fears Winter World Cup

Int'l Ski Federation (FIS) President Gian Franco Kasper insisted Tuesday that "he had growing concerns about switching the 2022 World Cup to a date which could see it overshadow the Winter Olympics that year," according to the AFP. Kasper said, "We have big fears, if the football World Cup tak ...

Tags: Olympics

10/16/13
Olympic Notes

Georgia PM Bidzina Ivanishvili said on Monday that Tbilisi, Georgia "will boycott next year's Winter Olympics in Russia's Sochi if the participation becomes a 'humiliating' experience for Georgia." Ivanishvili: "We should see how the situation evolves. And if we feel before the Games that the partic ...

Tags: Olympics

10/15/13
U.K. Athletes Axed From Lottery Fund

Former U.K. world medalists Andy Turner, Jenny Meadows and Lisa Dobriskey are "among a host of well-known athletes who have been axed from Lottery support following a tightening of the rules by UK Sport," according to Simon Hart of the London TELEGRAPH. The government agency has decreed that only at ...

Tags: Olympics, United Kingdom

10/15/13
WADA To Audit Jamaica's Drug Testing

The World Anti-Doping Agency is "launching an 'extraordinary' audit of Jamaica's drug-testing agency following allegations that its policing of the island's sprinting superstars led by Usain Bolt all but collapsed in the months before they dazzled at the London Games," according to John Leicester of ...

Tags: North America, Olympics

10/14/13
JOC President Rolls Up Sleeves

Japanese Olympic Committee President TSUNEKAZU TAKEDA  barely had time to celebrate Tokyo winning the rights to host the 2020 Summer Olympics before having to dive into the massive task of getting the city ready for its global close-up. Recently, Takeda took time to talk with SBD Global abou ...

Tags: Olympics, Japan

10/14/13
Barcelona Will Not Bid On 2022 Olympics

Barcelona "will finally forego presenting an Olympic candidacy" for the 2022 Winter Olympics, according to SPORT. Barcelona Mayor Xavier Trias said on Friday that "a decision had not been made." In "reality, the decision had already been made days before and will be made official on Friday." Too man ...

Tags: Olympics, Europe

10/14/13
Sochi Ceremonies Pose A Challenge

While dozens of nations will compete in the games for sporting glory, "the opening ceremonies will provide the host country an opportunity to showcase its own achievements," according to Ivan Nechepurenko of the MOSCOW TIMES. And just as the athletes will face off against one another, "Russia's ope ...

Tags: Olympics, Russia

10/14/13
Sochi's Olympic Stadium Still Unfinished

At first, Sochi's Fisht Olympic Stadium "was meant to resemble a giant snowflake," according to Ivan Nechepurenko of the MOSCOW TIMES. Then, the design "morphed into two parallel mounds of snow." But a roof had to be added for the Opening Ceremonies, "turning the stadium into something looking more ...

Tags: Olympics, Russia

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