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Flawed Strategy, Mistakes Jeopardizing Tokyo's Bid To Host 2020 Olympics

05 / 22 / 13

With just over three months until the IOC votes on the 2020 Olympic host city, the bid "seems adrift and still lacking a cogent message about why Tokyo should host the biggest global sporting event," according to Jack Gallagher of the JAPAN TIMES. Tokyo Gov. Naoki Inose’s recent "unfortunate c...

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Tags: Olympics, Japan

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08/10/12
Heineken House Leads Party Circuit

The Holland Heineken House in London has “become one of the biggest draws on the Olympic party circuit,” and it “prides itself on being the most boisterous of dozens of national hospitality houses set up at London landmarks for the duration of the Games,” according to Davies ...

Tags: Olympics, United Kingdom

08/10/12
Olympics Boost Ad Spending In Australia

Marketing and communications company STW Group has warned that a boost in advertising spending during the London Games "will result in the market being cannibalised later in the year as marketers pare back spending," according to Simon Canning of THE AUSTRALIAN. STW posted a net profit rise of 4.7% ...

Tags: Olympics, United Kingdom, Australia

08/10/12
Games Produce Full, Noisy Venues

London Games officials claimed they have delivered on their promise to have packed and noisy venues, despite criticism earlier in the Games about empty seats in accredited areas reserved for officials and media, according to EUROSPORT. Organizers also announced that 2.7 million people have attended ...

Tags: Olympics, United Kingdom

08/10/12
Olympic Notes

In London, Steven Morris wrote that there was "scepticism about whether sailing could ever be a spectator sport" prior to the London Games. But a decision to site the course within a few hundred metres of the Weymouth shore "has encouraged the crowds to come and cheer Great Britain's Ben Ainslie and ...

Tags: Olympics, United Kingdom

08/09/12
Rogge: London Has Put On Good Games

IOC President Jacques Rogge said London has delivered a "very good Games," with athletes, teams and federations "delighted with the facilities," according to Karolos Grohmann of REUTERS. With four days remaining, Rogge said that he had "no complaints with what he had seen" so far. Rogge: "All in all ...

Tags: Olympics, United Kingdom

08/09/12
GE Already Working On Next Olympics

GE has sold two gas turbines to be used to power the Sochi Games, and the company is optimistic that sales from the '14 and '16 Olympics will rival the more than $1B in sales it amassed over the last four Olympics. GE Dir Olympic Marketing and Sports Programs Chris Katsuleres said: "Both markets are ...

Tags: Olympics, United Kingdom

08/09/12
YouTube Has Olympics Fever

YouTube is no closer to buying sports broadcast rights than it was six months ago, but the Google-owned video service is so enjoying its first live streaming of the Olympics in Asia and Africa that it wants to extend the partnership through '16. YouTube Head of Sports Content Claude Ruibal said that ...

Tags: Olympics, United Kingdom

08/09/12
Stern's Age Limit Idea Falls Flat

As the NBA “tries to play God on Olympic basketball, pushing FIBA to legislate change that’ll render this magnificent spectacle irrelevant,” NBA Commissioner David Stern “should be forced to confront the collateral damage of his failing movement,” according to Adrian Wo ...

Tags: Olympics, United Kingdom, NBA

08/09/12
North Korea Upset With Aussie Comment

North Korea has attacked an Australian newspaper for "bullying" after it called the country "Naughty Korea" in an Olympics medal table, according to David Hills of the London GUARDIAN. The Melbourne commuter daily mX also described South Korea as "Nice Korea" last week, prompting Pyongyang's officia ...

Tags: Asia, Australia, Olympics

08/09/12
BBC Coverage Peaks With Pearson Gold

More than 10 million viewers tuned in to BBC channels to watch cyclist Chris Hoy collect a record-breaking sixth Gold Medal during the final night of competition on the London Games cycling track Tuesday, according to Mark Sweney of the London GUARDIAN. Great Britain's Laura Trott's second cycling G ...

Tags: Olympics, Media, United Kingdom, Australia, Europe

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