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Team GB Athletes Shower Longtime Sponsor British Airways With Praise

Published in SportsBusiness Daily Global on 08 / 24 / 16

Team GB "may have brought back dozens of medals from Rio," but as it touched down at Heathrow airport it was team sponsor British Airways that "seemed to have struck gold -- thanks to a string of gushing endorsements" from the U.K.'s Olympians, according to Nadia Khomami of the London GUARDIAN....

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Tags: Olympics, United Kingdom

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