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Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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Tags: Marketing and Sponsorship, Europe

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02/17/14
BMW Pushes U.S. Bobsled Team

The U.S. men’s bobsled team hasn’t won a Gold Medal in the two-man competition in close to 80 years, but with some help from sponsor BMW, they’re expected to be in contention in Sochi. BMW has pulled off one of the most effective sponsor integrations at the Sochi Winter Games. Its ...

Tags: Olympics, Russia, Europe

02/17/14
Samsung Unleashes WOW Factor

More than 400,000 people around the world have downloaded Samsung’s Olympic WOW app for the Sochi Games. The app is the first Olympic application the longtime global Olympic sponsor has made for Android phones, and it’s attracting more than 145,000 visitors per day. Samsung spokesperson ...

Tags: Olympics, Russia

02/17/14
Projected Logos Run Afoul Of IOC

The IOC this week asked Sochi 2014 organizers to stop projecting images of Coca-Cola, Aeroflot and other sponsors on the LED-lit exterior of the Bolshoy and Shayba arenas. In a world of rampant commercialism, the IOC prides itself on clean venues that are free of signage. The IOC’s marketing t ...

Tags: Olympics, Russia

02/17/14
'Speakers Corner' Hosts Few Protests

When Russian President Vladimir Putin ordered the creation of a special protest area at the Winter Olympics , "it looked like a victory for freedom of speech," according to Timothy Heritage of REUTERS. A week into the Games "his decision to ease the blanket ban on protests in Sochi, presented as ...

Tags: Olympics, Russia

02/17/14
Olympic Notes

Australian snowboarder Belle Brockhoff "has revealed she has been subjected to hate tweets" hoping she would "break a leg and get locked in the slammer" because of her sexuality ( SYDNEY MORNING HERALD, 2/17 ). ... British short track athlete Elise Christie "has deleted her Twitter account after r ...

Tags: Olympics

02/14/14
Games Help McDonald's Expand In Russia

The Sochi Games jump-started McDonald's business in southern Russia, leading to the construction of five restaurants in the Sochi region and allowing it to add smoothies, parfaits and wraps to its menu.McDonald's Russia CEO Khamzat Khasbulatov said, "Because of the Olympics, we built them. They've b ...

Tags: Olympics, Russia

02/14/14
IOC To Investigate Dutch Coaches

The IOC "is investigating claims by Australian speed skater Daniel Greig that there was behind-the-scenes betting on the 500m speedskating event," according to Jacquelin Magnay of THE AUSTRALIAN. Greig told reporters after finishing the 1000m final that unnamed Dutch coaches "had bet on him as an ou ...

Tags: Olympics, Russia

02/14/14
Airweave Signs Deal With USOC

The U.S. Olympic Committee on Wednesday announced its first sponsorship in the mattress category with Airweave, a Japanese company that makes bedding toppers. Terms of the deal were not available, but Airweave is considered an official sponsor, and those deals are usually valued in the mid-six figur ...

Tags: Olympics, Japan, North America

02/14/14
Olympic Notes

Fans in Sochi "are having a hard time getting tickets for Olympic events due to inefficient ticket sales operations, while many seats remain empty of filled with volunteers." Only "a handful of ticket sales offices, one of which is in Moscow and a few more in Sochi, have been opened" ( HOLLYWOOD RE ...

Tags: Olympics, Europe

02/13/14
Burton: Snowboard Biz Is Healthy

Good snow on the East Coast has offset a bad winter on the West Coast, helping Burton Snowboards to increase snowboard and apparel sales this year, Founder & CEO Jake Burton said prior to Tuesday night’s halfpipe competition at the Sochi Games. News reports two years ago suggested the ...

Tags: Olympics, Russia

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