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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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10/10/12
IWGA Agrees To UFA Sports Partnership

The Int'l World Games Association and UFA Sports signed an extensive int'l marketing cooperation. UFA Sports will act as consultant and the exclusive int'l marketer of the IWGA, with focus on the World Games 2013 in Cali, Colombia and 2017 in Wrocław, Poland. The deal includes all int'l media and co ...

Tags: Olympics

10/10/12
Designer Picked For Rio Golf Club House

Brazilian architect Pedro Évora has been named the winner of a competition to design the 2016 Olympic golf course club house. The winning project, which was revealed at the Brazilian Institute of Architects, Rio de Janeiro department, features a large veranda showcasing the lush tropical land ...

Tags: Olympics, Brazil

10/09/12
Sochi's Iceberg Palace Gets Ice Test

Sochi’s Iceberg Sports Palace "was put through its paces" by Russian figure skaters in the Federation Cup over the weekend, according to Evgeniya Chaykovskaya of the MOSCOW NEWS. The Cup "allowed organizers to evaluate the readiness of the systems" in the 12,000-seater arena for the Grand Prix ...

Tags: Olympics, Russia

10/08/12
Sochi Unveils Route Of Torch Relay

To mark one year before the arrival of the Olympic flame to Russia, the Sochi 2014 Organizing Committee has announced the route that the Olympic flame will travel in the hands of 14,000 torchbearers, over 123 days, and through 2,900 towns and settlements. The Sochi 2014 Olympic Torch Relay, presente ...

Tags: Olympics, Russia

10/03/12
Olympic Legacy At Risk

The British Labour Party called on the government to "improve school sports facilities to secure the Olympic legacy" as medalists took to the stage on Tuesday in a feel-good celebration designed to emphasise the party’s involvement in planning the London Games, according to Hannah Kuchler of ...

Tags: Olympics, United Kingdom

10/01/12
G4S CEO Stays, Two Lieutenants Go

Security firm G4S CEO Nick Buckles has "survived calls for him to resign following the company's failure to provide enough guards to secure" the London Games, according to Rupert Neate of the London GUARDIAN. G4S said on Friday that it would keep Buckles in the top job despite his acknowledgement to ...

Tags: Olympics, United Kingdom

10/01/12
IOC Praises '14 Youth Olympics Progress

The IOC Coordination Commission for the Nanjing 2014 Youth Olympic Games concluded its third visit to the Chinese city today, with the commission members praising the strong progress made across all areas of the organization with just less than two years to go until the second edition of the summer ...

Tags: Olympics, China

10/01/12
Britain's Olympic Sports Pooling Rights

Britain’s Olympic and Paralympic sports are "pooling their commercial rights into an independent company" that will market them collectively, hoping to make it easier for potential sponsors to buy into the post-games feelgood factor, according to Roger Blitz of the FINANCIAL TIMES. About 80 sp ...

Tags: Olympics, United Kingdom

09/28/12
G4S Chiefs Await Olympics Review

Execs from security firm G4S will "come under pressure" on Thursday when the board meets to discuss its failure to provide the 10,400 guards commissioned for the London Games, according to Gill Plimmer of the FINANCIAL TIMES. G4S is due to discuss a review of the "high-profile failure," commissioned ...

Tags: Olympics, United Kingdom

09/28/12
Sochi Stands To Be The Best

There is a consensus among those doing preliminary site inspections that the 2014 Sochi Winter Olympic Games "are shaping up to be spectacular," according to Scott Burnside of ESPN.com. U.S. men's hockey GM Brian Burke was in Sochi last spring and told ESPN.com he thinks the 2014 Games could be "the ...

Tags: Olympics, Russia

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