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Bundesliga Clubs Spend $366M On New Players During Summer Transfer Period

Published in SportsBusiness Daily Global on 09 / 02 / 14

Bundesliga clubs have spent €278.9M ($366M) on 176 players during the summer transfer period ahead of the '14-15 season, according to the DPA. This summer's spending spree "is not far off the league record, which was set ahead of the '12-13 season." In the summer of '12, the clubs spent €2...

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GB Paralympians To Profit Less

Olympians honored by the Royal Mail with special-edition stamps each received a £10,000 ($15,900) payment for image rights "as part of a deal struck with the British Olympic Association, but the fees for Paralympians will be nowhere near as generous," according to Jacquelin Magnay of the Londo ...

Tags: Olympics, United Kingdom

LOCOG CEO Joining U.K. Treasury

LOCOG CEO Paul Deighton has "taken on an even greater challenge" by accepting a Treasury role to get the economy moving, according to Owen Gibson of the London GUARDIAN. The U.K. government is hoping that "some of the Olympic stardust will rub off on the economy" after appointing Deighton, the forme ...

Tags: Olympics, United Kingdom

Japanese To Appeal Against the IOC

The Japanese Olympic Committee will appeal to the Court of Arbitration for Sport against the IOC's decision to void hammer thrower Koji Murofushi's election to the IOC Athletes' Commission, according to KYODO. The JOC "believes there has been a misinterpretation of the rules," and although it plans ...

Tags: Olympics, Japan

Chinese Athletes Rake In London Rewards

China's Olympic Gold Medalists have been rewarded "with lavish gifts by the state," including cash bonuses and luxury sea-front apartments, according to Alastair Himmer of REUTERS. Real estate companies have been "lining up to sponsor athletes" by furnishing them with new housing after their success ...

Tags: Olympics, China, United Kingdom

Coe No. 1 Hope For BOA Chair

There is "increasing confidence" in Whitehall that LOCOG Chair Sebastian Coe, "whose stock is high after successfully delivering a memorable Games," can be persuaded to take over as the British Olympic Association Chair, according to Owen Gibson of the London GUARDIAN. Earlier this month, Coe was th ...

Tags: Olympics, United Kingdom

Adidas See Spike In Twitter Followers

Adidas has seen a 25% growth in its Twitter followers over the course of the London Games, according to Sarah Shearman of MARKETING MAGAZINE. The company, which was a tier-one domestic sponsor, "now has 117,973 followers for its adidas U.K. account, compared to Nike U.K.'s 14,578." Adidas started fo ...

Tags: Europe, Marketing and Sponsorship, Olympics, Adidas

Olympians In Fashion Spotlight

Their Olympic glory may now be over, "but the stars of London 2012 are enjoying a new spotlight as fashion's latest darlings," according to Lauren Cochrane of the London GUARDIAN. Images of Michael Phelps in the latest ad campaign for Louis Vuitton's core values show the Olympian "sporting a three-p ...

Tags: Marketing and Sponsorship, Europe, Olympics

Non-Olympic Sponsors Have Free Rein

Non-Olympic sponsors ran advertising in Thursday's newspapers featuring Olympic athletes as they seek to take advantage of the end of the advertising blackout period, according to Matthew Chapman of MARKETING MAGAZINE. Brands trying to capitalize off of the Olympics include U.K. Athletics main spons ...

Tags: Olympics, United Kingdom

More Paralympic Tickets On Sale

Paralympic Games organizers have released an extra 45,000 tickets as "steady demand for a slice of London 2012 action continues," according to Nick Pearce of the London TELEGRAPH. Most of the tickets on sale this week are for athletics sessions, although a "limited amount" of wheelchair basketball, ...

Tags: Olympics, United Kingdom

London Sponspors To Support Parade

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Tags: Olympics, United Kingdom

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