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Sponsorship Deals Hit New Highs Across European Football; FIFA Gets Reality Check

Published in SportsBusiness Daily Global on 12 / 23 / 14

Sports marketers had a banner year in 2014, as the Premier League nailed down its reputation as the most marketable football league and major int'l events like the World Cup and the Olympics raked in sponsorship millions. FIFA scored with the World Cup, but the football organization was stung at yea...

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UK Sport To Pump Money Into Olympics

Funding agency UK Sport revealed Britain will "pump money into its most-successful Olympic sports" in a bid to match its London 2012 medal haul at the Rio de Janeiro Games, according to Martyn Herman of REUTERS. UK Sport CEO Liz Nicholl said, "Investment will be targeted where it has the greatest ch ...

Tags: Olympics, United Kingdom

Companies Fined For Olympic Ticket Scam

A ticket to the men's 100m final at the London 2012 Olympic Games was "illegally onsold four times, making quick profits for three different companies at each stage," according to Jacquelin Magnay of the London TELEGRAPH. What started as a top grade £1,600 ($2,576) ticket for Usain Bolt's race ...

Tags: United Kingdom, Olympics

CIS Welcoms IOC's Suspension Of IOA

Cleans Sports India welcomed the IOC's decision to disband the Indian Olympic Association, "stating that the suspension has substantiated the country's sports fraternity's fight against the corrupt officials of the national sports body," according to the PTI. A CSI release said, "We feel that our fi ...

Tags: Olympics, India

Russia Caps Hotel Prices For Sochi 2014

The Russian government has issued a decree that "will regulate the maximum price for accommodation and services" at Krasnodar region hotels during the 2014 Sochi Winter Olympics, according to RUSSIA TODAY. ­The regulation states that a daily fee for a standard room in a one or two star hotel must no ...

Tags: Olympics, Russia

More Indian Sport Bodies Face Heat

Indian sport was "dealt a twin body blow" when the Indian Amateur Boxing Federation was suspended by the int'l body and de-recognized by the sports ministry while the government also withdrew recognition to the Archery Association of India, according to the HINDUSTAN TIMES. The provocation was "elec ...

Tags: Olympics, India

Olympics Yields Record Sport Participation

Figures released by Sport England show that Britain’s success at the London Olympics and Paralympics has "produced a surge in grassroots sports participation," according to Simon Hart of the London TELEGRAPH. The agency’s survey revealed that 15.5 million people in England age 16 and ove ...

Tags: Olympics, United Kingdom

Olympics Tennis To See Rule Change

Tennis officials are "considering adding third-set tiebreakers" at the next Olympics after some marathon matches in London this year, according to the AP. In addition, Bronze Medal matches "could be eliminated to lighten the loads of players entered in multiple events." Int'l Tennis Federation Presi ...

Tags: Olympics, United Kingdom, Brazil

Olympic Notes

The Int'l Trade Union Confederation "will lobby to boycott" a UAE Olympic Games if the Gulf state does not improve working conditions for migrant workers. The ITUC, which has already called for a boycott of the 2022 Qatar World Cup, said it would be "appalled" if the IOC awarded the UAE rights to ho ...

Tags: Olympics

Olympic NOCs Sold Tickets Illegally

Following an investigation by the IOC, four national Olympic committees "will be forced to impose severe sanctions against their officials after London 2012 tickets were sold on the black market for up to 10 times face value," according to Jacquelin Magnay of the London TELEGRAPH. The IOC said that ...

Tags: Olympics, United Kingdom

West Ham Could Move Into Elite

EPL West Ham United's impending move into London's Olympic Stadium "could mean ascent to football's super elite," according to Dave Hill of the London GUARDIAN. For London Mayor Boris Johnson it could "avert the threat of embarrassment in white elephant form." Whether it would represent "a true and ...

Tags: Facilities, Olympics, United Kingdom

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