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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/28/14
Athletes To Carry Out Own Water Tests

Athletes concerned about pollution in Rio de Janeiro’s Guanabara Bay that will be used for the summer Olympic sailing competitions "will carry out their own water tests next week," according to Tariq Panja of BLOOMBERG. Int'l squads "are traveling to Brazil for the 2016 Games’s first tes ...

Tags: Olympics, Brazil

07/28/14
Cho Nominated As New '18 Games Head

Sources said that Cho Yang-ho, a corporate exec who led PyeongChang's successful bid to host the 2018 Winter Games, "has been nominated to be the top organizer of the event," according to YONHAP. Cho, chairman of Hanjin Group, "is in line to replace former chief organizer Kim Jin-sun, who resigned o ...

Tags: Olympics, Asia

07/25/14
IOC Invites Skateboarding To YOG

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news on Thursday, plans to showcase a dozen athletes from around the world, including Re ...

Tags: Olympics, China

07/25/14
BOC To Spend $600M On 2016 Games

Brazil's Olympic Committee will spend a record $600M in an attempt to "secure a top 10 medals ranking when the Summer Games take place in Rio de Janeiro" in 16, according to Tariq Panja of BLOOMBERG. Through a "combination of public and private funding, the country will prepare 400 athletes with the ...

Tags: Olympics, Brazil

07/25/14
Olympic Cauldron Row Settled Out Of Court

Organizers of the London Olympics "reached an out-of-court settlement over the disputed origins of the cauldron design that formed the centrepiece of its opening ceremony," according to Oliver Wainwright of the London GUARDIAN. The "startling cauldron of copper petals" that rose up to form a flaming ...

Tags: Olympics, United Kingdom

07/24/14
PyeongChang 2018 Names Interim Chief

Two days after the sudden resignation of the 2018 PyeongChang Organizing Committee President Kim Jin-sun, officials said Wednesday that Korean Olympic Committee President Kim Jung-haeng "will serve as an interim head of South Korea's first Winter Games," according to YONHAP. Kim will oversee operati ...

Tags: Olympics, Asia

07/24/14
N. Korea Urges South To Accept Delegation

North Korea has urged Asian Games host South Korea to seize a "golden opportunity" to improve relations between the fractious neighbors and accept its proposal for a party of 700 athletes and officials to take part in the multi-sport event, according to Narae Kim of REUTERS. Talks between the two co ...

Tags: Olympics, Asia

07/22/14
PyeongChang OC President Resigns

The head of the organizing committee for the 2018 PyeongChang Winter Olympics "resigned Monday," saying "new leadership and a 'stronger system' is needed to complete preparations for the Games," according to the AP. Kim Jin-sun "was elected president of the organizing committee in late 2011" after P ...

Tags: Olympics, Asia

07/22/14
Olympic Notes

China's "manned deep-sea submersible Jiaolong took a torch of the Youth Olympics to be held in China to the deep sea on Saturday in the northwest Pacific Ocean." During a more than 10-hour dive, the third of this year's expedition mission, the vehicle "reached a depth of 5,555 meters in the open sea ...

Tags: Olympics

07/21/14
IOC Leaders Back IOC Reforms

Moving forward on IOC President Thomas Bach's reform process, Olympic leaders "backed his proposals Saturday for setting up an Olympic television channel, reshaping the bid city procedure, and adding more flexibility to the sports program," according to the AP. Bach "convened a summit of 16 key IOC ...

Tags: Olympics

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