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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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08/09/13
Axel Springer, Sky Deutschland Settle Rift

German publishing company Axel Springer and German pay-TV network Sky Deutschland "seem to have found a solution in their dispute about Bundesliga highlight rights," according to Alexander Krei of DWDL. Sky "will reportedly show comprehensive game reports instead of short highlights on its Sky ...

Tags: Media

08/09/13
ManU Increases Social Media Presence

ManU extended the reach of its global social media activity with the launch of official pages on Google+, Instagram and Renren. This follows the club's successful launches on Twitter and Sina Weibo last month. With over 500 million Google+ users across the world, the page will enable the club to sha ...

Tags: Media, United Kingdom

08/09/13
London Sun Chases FA Cup Digital Rights

Sun publisher News UK "has kicked off negotiations with ITV to try to take over the last year of the broadcaster's contract for the digital rights to the FA Cup," according to Mark Sweney of the London GUARDIAN. The talks "are understood to be at an early stage, with News UK keen to improve its cont ...

Tags: Media, United Kingdom

08/09/13
Media Notes

Unipublic, the company that organizes the Vuelta a España, will launch an official "La Vuelta" app that will "be available on iPhone, iPad and Android devices starting on Aug. 21." Unipublic is producing the app with partner and marketing specialist Invermedia Advertising. There "will be two ...

Tags: Media

08/08/13
Vodafone To Bundle Live EPL, Music

Vodafone has revealed that it will bundle live EPL football and digital music streaming into its 4G packages "after signing deals with Spotify and Sky," according to Nic Fildes of the LONDON TIMES. The company "will go head-to-head with the rival O2 in launching 4G on the same day," Aug. 29. It wil ...

Tags: Media, United Kingdom

08/08/13
Axel Springer Considers Legal Action

German publishing company Axel Springer Board Chair Mathias Döpfer "has increased the pressure on the German Football League (DFL)," according to Marc Bartl of KRESS. In the dispute concerning broadcasting rights between Axel Springer and German pay-TV network Sky Deutschland, Döpfer said ...

Tags: Media, Europe

08/08/13
Barca, Real Madrid Top Social Media List

Barcelona and Real Madrid are the most popular teams in the world in terms of the clubs' followers on Twitter and Facebook, according to rankings by marketing agency ZenithOptimedia. On Facebook, Barcelona, is No. 1 with 42.7 million followers, followed by Real Madrid with 38.4 million, ManU with 33 ...

Tags: Media

08/08/13
Media Notes

La Liga Athletic Bilbao is having a documentary, "A century in 90 minutes," made about its old stadium, San Mamés, which is currently being demolished. The club wants the film to "serve the stadium's legacy for future generations, so it has supported a rigorous, high-quality audiovisual docum ...

Tags: Media

08/07/13
DFL Questions Sky's Smartphone App

The German Football League (DFL) "questions the new Sky Sport News HD app launched by German pay-TV operator Sky Deutschland," according TELECOMPAPER. The DFL said in a press statement that "it has some questions about the app as Sky Deutschland does not have rights to stream live matches or goals f ...

Tags: Media, Europe

08/07/13
BBC Hires Female Presenter Green

BBC Sport has confirmed that it "will replace the legendary" James Alexander Gordon with former Radio 4 presenter Charlotte Green, who will be "the first female voice to read the classified football results at 5pm on Saturday afternoons," according to Charles Sale of the London DAILY MAIL. Gordon, 7 ...

Tags: Media, United Kingdom

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