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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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08/14/13
FIFA Launches New Facebook Pages

FIFA has launched three new Facebook pages. The new Facebook pages are: 2014 FIFA World Cup Brazil -- covering all the build-up to, and action during, the 2014 World Cup; FIFA World Cup -- charting the history of the competition from 1930-2010, showcasing FIFA's multimedia archive and enabling ...

Tags: Media

08/13/13
News Corp. Buys Online Football Rights

News Corp. "has secured rights to show online digital clips for English Premier League football and other leagues in Japan, Vietnam and Indonesia, coinciding with the launch of new Internet and mobile products later this week," according to Jennifer Saba of REUTERS. The mobile app and website are Ne ...

Tags: Media, Asia

08/13/13
ARD Lands Berlin Marathon Rights

Organizer SCC Events has awarded the national media rights for the BMW Berlin Marathon to SportA, the sports rights agency of German public broadcasters ARD and ZDF. ARD and the regional broadcaster Rundfunk Berlin-Brandenburg (RBB) will report live starting from this year’s event held on Sept ...

Tags: Media, Europe

08/13/13
Bolt Attracts Strong Ratings At Worlds

German public broadcaster ZDF "has recorded top ratings for its broadcast of the 2013 IAAF World Championships from Moscow," according to Sidney Schering of QUOTENMETER. The top-rated event on Sunday "was as expected the men's 100m final," which started at 7:45pm. The final, won by Jamaican Usain Bo ...

Tags: Media, Europe

08/13/13
BT Sport Breaks 1 Million Customer Mark

More than one million households "have signed up to the new sports channel offered by BT in its first three months, although the majority are existing broadband customers who are taking the service for free," according to John Reynolds of the London GUARDIAN. BT Sport "is aiming to rival BSkyB ...

Tags: Media, United Kingdom

08/13/13
Media Notes

German football magazine "11 Freunde" has launched a new app for iPhone and iPad. The app "is available in the iTunes Store and enables customers to view the magazine's content on tablet and smartphone." In addition to the magazine content, the app "provides access to all online content of 11freunde ...

Tags: Media

08/12/13
StarHub Doubles Rebate For EPL

Singapore telecom StarHub has doubled its rebate to S$600 ($477) "in its latest bid to win back football fan subscribers, even as it prepares to make a loss through this move," according to Joyce Lim of the STRAITS TIMES. The rebate will be offered to all of the telecom's TV customers who choos ...

Tags: Media, Asia

08/12/13
ARD Sets Ratings Record With Opener

German public broadcaster ARD "has set a new ratings record for its broadcast of the season opening Bundesliga game between Bayern Munich and Borussia Mönchengladbach," according to David Grzeschik of QUOTENMETER. A total of 7.39 million viewers tuned in to watch the match on Friday night. ARD' ...

Tags: Media, Europe

08/12/13
Formula E Secures Fox Sports TV Deal

Motorsports governing body FIA's Formula E Championship has "agreed a deal with Fox Sports that will ensure coverage in over 80 countries next year," according to Jamie O'Leary of AUTOSPORT. The new series "for all-electric vehicles will be broadcast live exclusively" on the network in the U.S. and ...

Tags: Media, North America

08/12/13
Media Notes

Sports broadcaster Clare Balding "may have won a legion of fans for her highly praised BBCTV performances during the London Olympics and Paralympic Games, but she still has some way to go to work the same magic for BT, with an average of around just 1,000 viewers tuning in to watch her first show" ( ...

Tags: Media

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