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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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11/08/13
Media Notes

MP & Silva has secured the worldwide distribution rights for the Kuwait FA through '16. The package includes friendly and qualifying home matches of the Kuwait national team for all int'l competitions such as the World Cup, Olympics and Asian Cup. MP & Silva will be the e ...

Tags: Media

11/07/13
Swedish Olympic Broadcasters Blocked

Swedish state broadcaster Sveriges Television and TV4 "will not be able to broadcast events" from the 2014 Sochi Olympics "after failing to reach an agreement with rights holder MTG," according to THE LOCAL. TV4 confirmed they offered a "seven figure sum" in line with what they usually pay SVT for O ...

Tags: Media, Europe

11/07/13
ARD Considers Bid For CL Rights

Sources said that German public broadcaster ARD "is seriously evaluating a bid for UEFA Champions League rights," according to Manuel Weis of QUOTENMETER. ARD confirmed the speculations via its Twitter account. The broadcaster tweeted, "Die ARD hat noch (...) nicht entschieden, ob sie ein Angebot f& ...

Tags: Media, Europe

11/07/13
Malaysians Lose Olympics Rights

Malaysian broadcasters that had submitted a joint bid "have lost out on securing the rights" to the 2016 Rio Olympics and "are now scrambling to negotiate with Japanese advertising firm Dentsu Inc," according to B.K. Sidhu of THE STAR. The Malaysian parties had submitted their bid via Asia-Pacific B ...

Tags: Media, Asia

11/07/13
Juventus-Madrid Draws 7.1M Viewers

More than 7 million viewers tuned into Tuesday's Real Madrid-Juventus matchup in the Champions League, which ended in a 2-2 draw, on Spanish broadcaster TVE's La 1, according to EP. The match drew the most viewers of any Champions League broadcast this season and recorded a 36.3% market share ( EP, ...

Tags: Europe, Media

11/06/13
Marathon Nets Low Eurosport Ratings

Pan-European broadcaster Eurosport "recorded low ratings for its broadcast of Sunday's New York City Marathon," according to Alexander Krei of DWDL. An average of 150,000 viewers tuned in starting at 3:30pm. The two-and-a-half-hour live broadcast obtained a 0.8% market share. In the target demograph ...

Tags: Media, Europe

11/06/13
STAR Unifies Branding For Sports

STAR TV India is putting in "a substantial" Rs 20,000 crore ($3.2B) in the next three to five years to "revamp its sports channel offerings," according to Surajeet Das Gupta of the India BUSINESS STANDARD. STAR is "not just content buying expensive broadcasting rights." For one, it "wants to develop ...

Tags: Media, India

11/06/13
Slim Sells Winter Olympic TV Rights

Mexican tycoon Carlos Slim's telecom company América Móvil has agreed to sell the exclusive Mexican broadcast rights of the 2014 Winter Olympic Games "to government-owned television channel Canal 22," according to Dolia Estevez of FORBES. Slim's spokesperson, Arturo Elias Ayub, de ...

Tags: Europe, Media

11/06/13
Arsenal Reaches 3M Twitter Followers

Arsenal has become the first sports team in the U.K. "to reach three million followers on Twitter," according to FC BUSINESS. Launched in '09, Arsenal's official account has become one of the club's primary communication channels "with its worldwide supporter base." Over the course of the ...

Tags: Media, United Kingdom

11/05/13
Bundesliga, F1 Rate High On Sky

German pay-TV channel Sky "has recorded top ratings with its Bundesliga and F1 broadcasts," according to Manuel Weis of QUOTENMETER. On Friday evening, Sky aired the Bundesliga game between Dortmund and Stuttgart. Dortmund's 6-1 victory attracted an average of 750,000 viewers and had a 2.3% market s ...

Tags: Media, Europe

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