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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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09/03/13
More Than 7M Watch UEFA Supercup On ZDF

German public broadcaster ZDF "has attracted more than 7 million viewers to its broadcast of the UEFA Supercup between Bayern Munich and Chelsea FC," according to Daniel Sallhoff of QUOTENMETER. A total of 7.68 million viewers tuned in to watch the game on Friday at 8:35pm. The number translated int ...

Tags: Media, Europe

09/03/13
Channel 4 Secures Super Bowl Rights

Channel 4 is to become the new U.K. terrestrial TV home of the NFL and Super Bowl "as part of a two-year agreement" with the NFL, according to Mike Dawes of the London DAILY MAIL. In a deal that sees the station become the NFL’s exclusive free-to-air TV partner in the U.K., Channel 4 "will als ...

Tags: Media, United Kingdom

09/03/13
Media Notes

German free-to-air TV channel RTL "will air its next boxing fight between Wladimir Klitschko and Alexander Povetkin at prime time." RTL's coverage of the WBA heavyweight fight "will start at 8:15pm, with the actual fight scheduled to begin at 9:15pm." The bout will take place in Moscow on Oct. 5 ( ...

Tags: Media

08/30/13
BT Sport COO Sounds Off Against 3D TV

BT Sport COO Jamie Hindhaugh has "dismissed the future of 3D television, adding to speculation that the bubble has burst for broadcasters and TV manufacturers," according to T3. Hindhaugh has "first hand experience of 3D programming after masterminding the BBC's Olympic coverage" in '12. However, he ...

Tags: Media, United Kingdom

08/30/13
EPL Helps NBC Sets Network Records

NBC Sports Network and NBC Sports Live Extra have "set new highs" with coverage of the EPL, "showing just how far football’s popularity is spreading across the U.S.," according to RAPID TV NEWS. For the ManU vs. Chelsea match on Monday, NBCSN’s telecast averaged 536,000 viewers, "the hig ...

Tags: Media, North America

08/30/13
ITV Deny Anti-Celtic Claims By Manager

Broadcaster ITV "has rejected" accusations by Scottish Premiership Celtic Manager Neil Lennon that its recent Champions League coverage was "anti" Celtic, according to the Scotland DAILY RECORD. The first leg of the Scottish champions' playoff against Shakhter Karagandy in Astana "was screened live ...

Tags: Media, United Kingdom

08/30/13
YouTube Interested In Digital Sports Channel

An Australian government-funded digital TV sports channel "could be established as soon as 2014 under an Australian Sports Commission plan," according to John Stensholt of the AUSTRALIAN FINANCIAL REVIEW. The Sports Commission has "received approaches from YouTube and other companies" since Aus ...

Tags: Australia, Media

08/30/13
O'Connell Returns To BBC Radio

Broadcaster Christian O'Connell will return to present BBC Radio 5 Live's "Fighting Talk," according to John Plunkett of the London GUARDIAN. O'Connell will be "one of three new presenters of the Saturday morning panel show" that will also include football commentator Jonathan Pearce. O'Connell repl ...

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08/30/13
Barcelona-Atlético Draws 5.6M In Spain

The second leg of the Spanish Supercopa match Wednesday night between Barcelona and Atlético Madrid, which aired on Spanish broadcaster TVE's La 1, drew an audience of 5.7 million and obtained a market share of 37.9%, according to the EFE. The broadcast of the game, which ended in a 0-0 draw ...

Tags: Media, Europe

08/30/13
Media Notes

A "new entrant" in Papua New Guinea's TV market "has been awarded the Pacific Islands FIFA rights including" the 2014 World Cup. Click Pacific Ltd. was awarded sole TV rights to FIFA TV content from December to July by rights holder MP & Silva ( FIJI VILLAGE, 8/29 ). ... ESPN FC "is gearing ...

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