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Royal Ascot Racecourse Signs Chinese Media Deal With Sina Sports

Published in SportsBusiness Daily Global on 05 / 25 / 17

Royal Ascot Racecourse announced an exclusive broadcast media rights deal with Chinese digital media company Sina Sports. The arrangement will see the last three days of Royal Ascot shown live across China on all of Sina's platforms, reaching 213 million households. Sina will be taking the world fee...

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Tags: Media, China

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