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Sky Deutschland Records Season-Low Ratings With Bundesliga Broadcast

Published in SportsBusiness Daily Global on 04 / 21 / 15

German pay-TV operator Sky Deutschland "recorded the lowest ratings of the season for its Bundesliga broadcasts on Saturday afternoon," according to Alexander Krei of DWDL. The coverage attracted a total of 990,000 viewers starting at 3:30pm. That is more than 300,000 less than the prior week. The m...

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BBC To Stream World Cup In 4K UHD

Three FIFA World Cup matches this summer "will be streamed in ultra high-definition (UHD)," according to Jane Wakefield of the BBC. The format, also known as 4K, "offers four times the resolution of 1080p high definition video." The matches included the quarterfinals and the final. It marks "one of ...

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Brazil Leads World Cup Teams On Twitter

The World Cup teams with the largest Twitter followings are Brazil, Mexico and Colombia, followed by the U.S. in fourth place and Spain in fifth, according to LA AFICION. Brazil is No. 1 with 1,409,822 followers and is followed by Mexico (1,407,125), Colombia (765,847), the U.S. (679,895), Spain (57 ...

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Brands Could Pay $669K For Ad Spots

TV ad spots in the U.K. during the FIFA World Cup could be priced as high as £400,000 ($670,000) "should the England team advance beyond the group stages to the knockout phase," according to Matthew Chapman of MARKETING MAGAZINE. A 30-second TV spot is expected to cost as much as £340,00 ...

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Media Notes

BeIN Sport "has renewed its partnership" with the French Professional Football League (LFP) for the int'l media rights to Ligue 1. The Al Jazeera-owned broadcaster will pay the LFP €80M ($109M) a year "for the chance to market the rights" to Ligue 1 from '18-24, up from its current annual fee o ...

Tags: Media

Telefónica Takes Control Of Canal+ Spain

Spanish broadcaster Prisa and Spanish telecom Telefónica have "definitively agreed" to the sale of Prisa's 56% stake in pay-TV platform Canal+’s holding company to Telefónica for €750M ($1B), according to DIGITAL TV EUROPE. The agreement follows Prisa's "acceptance in princi ...

Tags: Europe, Media

IMG Signs WSOF Deal In Asia, Europe

IMG Media has secured distribution rights in Asia and England for the World Series of Fighting. IMG has secured broadcast coverage in Southeast Asia on 24-hour action pay-channel KIX. Fights will be broadcast in 15 territories including Hong Kong, Malaysia, Singapore and Thailand in '14-'15. In Euro ...

Tags: Media, Asia, Europe

DTM Signs TV Deals With CBS, BT

On behalf of German Touring Car Championship (DTM) rights holder ITR, Wige Marketing "has reached an agreement with U.S. TV channel CBS Sports Network to show the '14 season," according to MOTORSPORT TOTAL. CBS Sports Network "will show all 10 DTM races in full length on time delay in the U.S. and C ...

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More Than 11M Watch Friendly On ARD

More than 11 million viewers "tuned in to watch the int'l friendly between Germany and Cameroon on Sunday evening," according to Manuel Weis of QUOTENMETER. An average of 11.16 million viewers watched the game's broadcast on German public broadcaster ARD. The number translated into a market share of ...

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BT Sport Gets Caribbean T20 Coverage

BT Sport has secured a two-year broadcast rights deal in the U.K. and Ireland for the Caribbean Premier League T20 tournament. Ashes-winning former England off-spinner Graeme Swann will form part of the commentary team. BT Sport will broadcast live prime-time TV coverage of all 30 matches in the tou ...

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India's MSM Lines Up World Cup Sponsors

India's Multi Screen Media is "roping in sponsors" for the World Cup, according to Urvi Malvania of the Indian BUSINESS STANDARD. The network has landed three new sponsors -- Hero Moto Corp., Xolo Mobile and Micrcosoft. The network "is in talks" with Havells, Sony India, Samsung, the UB Group, Micro ...

Tags: Media, India

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