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Cricket Australia Could Benefit From Channel Ten's Apparent Revival

Published in SportsBusiness Daily Global on 10 / 18 / 17

The "shockwaves" of TV presenter Lisa Wilkinson’s switch to Channel 10 have "rolled all the way to the sporting world to redefine the battle zone for cricket’s new broadcast deal," according to Robert Craddock of the Brisbane COURIER-MAIL. Only four months after it was feared Channel Ten...

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